Microsoft improving Marketplace turn around times

Microsoft is constantly working to improve the Windows Phone Marketplace experience. A few months ago we saw a commitment to the quality of apps appearing on the Marketplace. Now Microsoft is turning its attention towards the turn around time it takes an app to go from submission to appearing on the Marketplace.

It now takes three to four business days, roughly speaking, for an app to go through the certification process and be published on the Marketplace. The lag time between certification and having an app available is now about one day.

For example, recent updates for Logoarama and People Search took about four days with the updates becoming available under 24 hours of certification.We are still seeing it take about 48 hours (or longer) to have price changes become visible but the overall app submission process seems to be improving.

Source: Windows Team Blog (opens in new tab)

George is the Reviews Editor at Windows Central, concentrating on Windows 10 PC and Mobile apps. He's been a supporter of the platform since the days of Windows CE and uses his current Windows 10 Mobile phone daily to keep up with life and enjoy a game during down time.

  • Cool! :)
  • How long did it used to take?
  • 7~10
  • Now all they need to do is make the 'Related Apps' better.  I don't know how many times I need to be recommended a Desktop Clock when looking at a sports app before I download it, but it hasn't worked yet.
  • Yes definitely....for games there is no related games page...its only a listing of the newest xbox live titles...hmm...
  • AFAIK, the review time has not been optimized yet, an update submitted ten days ago was certified yesterday for the app I develop.
    I hope this will really get better, I hate to have the iOS version certified before WP7.
  • I hope they gonna improve something soon as.. otherwise i will move to galaxy s3.
  • Problem isn't the apps available apps are rubbish no love from developers,take flixster IOS U can log in add rating n much more WP,7 flixster app is buzzzm