What you need to know
- Microsoft President Brad Smith says that the U.S. should copy Australia's controversial media law proposal.
- Australia's proposal would require Google and Facebook to pay local media outlets for content.
- Smith states that while Microsoft isn't subject to the current Australian proposal, that it would agree to it if designated.
Microsoft President Brad Smith recently shared a lengthy blog post (opens in new tab) on Microsoft's endorsement of the controversal Australian media law proposal. The proposed law would require Facebook and Google to pay local media outlets for content.
The proposal has seen severe backlash from Facebook and Google, including Google threatening to pull Google search from Australia altogether.
Smith's post does not back down from Microsoft's stance on the proposal. In fact, it states that the U.S. should copy the proposal.
The post starts with an explanation of how the internet has affected media outlets. Smith then points to an imbalance between the tech sector and the independent press:
The Microsoft President also discusses the reaction from Google and Facebook, and how it differs from that of Microsoft:
Smith states that Microsoft's reaction to Google has led to a change of tact from Google:
Google is still fighting the proposal, but it is using different tactics, including sending proposals to news publishers.
Smith's post concludes with a call for the U.S. government to copy Australia's proposal:
Sean Endicott brings nearly a decade of experience covering Microsoft and Windows news to Windows Central. He joined our team in 2017 as an app reviewer and now heads up our day-to-day news coverage. If you have a news tip or an app to review, hit him up at email@example.com (opens in new tab).
I'm liking this new aggressive stance from Microsoft for compensating news orgs by tech giants like Facebook and Google et al. As they are directly benefitting from the click throughs and any adverts they want to plaster users with in “relation” to the news article to generate more click throughs. Not to mention the clear focus on transparency as only with transparency misinformation can be tackled. As misinformation is b.s spread with speculation with a sprinkle of questionable statements based on verifiable facts. All obscured by the lenses of bias and a underlying agenda. Gotta applaud Microsoft for willing to hold their feet to fire on this one too and self impose.
No. As an Australian, no. This guy has no idea what he is talking about. Scott Morrison is trying to push this legislation to make more money for his mate Rupert Murdoch, who is already the richest man in Australia and doesn't need more cash. The same guy that the people are pushing for a Royal Commission due to the excessive bias, misinformation and sometimes outright false facts that are spread throughout all his print and online media outlets. This is not a "free press" that is being supported, Morrison couldn't give two ***** about the smaller online media outlets, it's purely lining an already rich mans pockets with more money. So again, no. I strongly disagree with this proposal and don't think the US should follow suit.
Does he think for one minute that Microsoft won't get hit with the same fees once their search engine gets as popular as Google's?
Microsoft compensates the news providers it aggregates already.
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