Microsoft remains silent on Windows Phone, possible problems up the chain?

Shh. Can you hear that? Yup, that's the sound of a pin dropping when it comes to Microsoft shouting out and marketing Windows Phone. The company had a rather elusive presence at CES earlier this year, as well as the recent Mobile World Congress. If you ask anyone, "Who's powering Windows Phone marketing?" I bet the majority (if not everyone) will answer, "Nokia." So what's up with Microsoft?

The Register has gone into detail as to how hints were supplied at MWC that Microsoft doesn't feel the need to prove how great the company (or the mobile platform) is, which could be the case if Windows Phone were the number one platform - but this isn't quite reality just yet. There have been grumbles about Microsoft, its Windows Phone corporate vice president Terry Myerson and its apparent "play-dead" marketing strategy. 

Sources were noted by The Register to state that Myerson is "old school Microsoft", attempting to preserve the purity of the platform. What's somewhat alarming is how it's reported that defects apparently require three OEMs to demand something is fixed before any action is taken by Microsoft. This is a stark contrast to what we witness from the likes of Joe Belfiore and Ben Rudolph - where enthusiasm for the product is all that's displayed.

It's interesting to note that no complaints were reported from Nokia, but rather from other parties. Nokia's Michael Halbherr informed The Register:

"Number one, we build great products. This is the second generation of devices, and you can now see our full portfolio. We’ve worked with Microsoft to stress differentiation. We do this with imaging and location, and also with our design. Number two, we work with operators. Operators want to rebalance the ecosystem."

Halbherr finishes off with should a problem arise, he can quickly contact Terry and vice versa. Microsoft is a massive company, there's no doubt about it, but if they're serious about Windows Phone (which appears to be the case) then it makes one wonder why they're not pushing it as much as (or more than) Nokia. We would have preferred to have seen a huge presence at MWC this year with representatives on the ground and getting word out.

It was only yesterday when we covered the Windows Phone team pushing out adverts in cinemas across the US. More of this, please.

But alas, Microsoft is Microsoft. One could also argue that this could also be the reason why OEMs have shied away from Windows Phone. We could go into a full-scale rant about Microsoft and how the company has handled Windows Phone in the past (as well as the present). You could take Windows Phone 7.8 as a perfect example. Where is it? Why has it been delayed? What's being done about the Live Tile issues? There's just a sheer lack of communication with consumers.

There's still hope that cries are to be heard from not only consumers, but developers too. Microsoft has a superb product (according to reviews, feedback and adoption rates), which needs care, love and attention. For the time being, it's receiving all three from everyone but Microsoft.

Source: The Register

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.

  • Wow
  • Wow
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  • "Whoa." - Keanu Reeves
  • Whoa - Joey Lawrence
  • A man.  A plan.  A canal.  Panama.
  • Giggity 
  • Wow!
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  • Yes! Wow! Come on MS!
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  • World of Warcraft is coming to Windows Phone 8?!? Exclusively for Nokia?
  • Exclusively on Huawei WP devices :(
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  • Isn't this how Microsoft is all the time? They are first and foremost a software company. They never brag too loud about anything.
  • Unless Kinect.
  • ^^^Badass name Hammered Pizza ^^^
  • With Windows, yes they don't need to brag because it's number 1. But with Windows Phone, they need to market it agressively, fix all the issues if they want to make it the third big player.
  • A good product doesn't guarantee success. Just ask WebOS users, arguably the best OS of its time but utterly mismanaged by Palm then the disastrous HP purchase. Wouldn't be surprised if the same happened to WP.
  • 10billion% agree with the webOS statement but i don't think that will happen to MS. Having been a webOS user and fan, i see more support here for WP.
  • Ditto this. webOS maybe hit 2 million users at it's height. WP is probably pushing 25-30 million by now and gaining momentum. far more support than webOS ever had. WP now has numbers that developers can't ignore anymore. When you start hitting 25+ million users, you pretty much have to consider developing for that platform if it's still growing.
    Witht the upcoming theater adverts, I think MS is going to be pushing WP pretty strongly. I wouldn't worry too much right now.
  • Ditto. Webos was the best os until WP8. I had two androids in-between and finally feel like I have my phone back. android really made me miss webos, wp8 made me forget it.
  • Where the hell did you get 25m though?
  • You know what, I make you right.  Personally, I've lost all faith in Microsoft, I'll still keep my Omnia7, but it's Android all the way for me now.
  • Android is not viable for many. i just plain refuse to use Gmail, or have a Google account and have them spy on me. And its only really due to the lack of transparity about what they hold on me, and the inhibility to gaurantee they delete everything when I leave.
    Microsft have a great story. Outlook.Com (hotmail is now awesome). EAS better than IMAP. Skydrive is awesome. Office Web Apps tied to Skydrive, or chose to use full Office is exceptional. Office 365 for work. Xbox.
    As a consumer, using those products is terrific. Windows Phone is great, but its _still_ an 80% product.
    Whereas iPhone is a 95% product. I'd even give the new Blackberry a chance, if the battery life wasn't soooo bad.
    So that leaves me with iPhone or Windows Phone. And I like the MS Ecosystem better. But I am still annoyed at MS not fleshing the Phone OS out fully, giving me what I want/need - and marketing the hell out of it for sales and support from people like the BBC.  Aggghhhh :)
  • All my devices (today) are Android. Yet I don't use Gmail, or Google contacts or calendar. I use Exchange Activesync to a non-Google server for all that. The only data of mine that Google can spy on is my apps I download and movies I rent from the Google Play store. 
    That is assuming, of course, that Google doesn't have some deeply embedded spy software. I doubt that they do, but in any event, MS could also have that kind of spy software embedded and it would be even easier for MS since WP8 is not open source. 
  • Agree with you on many of your points... I would like to add that while there is a ton of good to say about the evolution of MS you have to question their management of winphone when you see them do something so stupid as to rip Zune out of WinPhone without a viable replacement when, as the iPhone showed, one of the major functions of a phone today is media management, consumption and syncing.  Utterly ignorant, and they are in lala land seemingly not in any real hurry to fill the horrendous gap they created or even really acknowledge it other than to say unbeleivably "use iTunes".  I am losing patience with the reapearance of the old rigid, blind, MS guard and their way of doing things.  I will jump ship if I see they continue down this road... xBox convergence or not, stupidy and boatloads of money can only get you so far
  • @NH3MAN
    Jump ship then
  • I agree. I never thought I would say this but im also starting to lose patience in MS.
  • Why are you all loosing patience? I don't get it. MS are doing so much to bring features and services to WP. Integrating it with Windows down the line with Blue. They, like Nokia, have been courting and incentivising developers for months to get apps to the market. The SDK came late, it's been 4 months, apps are coming but you cannot expect miracles. 
    As for feautres, I want to hear what they are adding next, but you know what, if they do that then people use it against them to say "this is missing, it should be here now". It'd be like an official admission things are missing. Also, it lets the competition know what is coming, giving too much away. It's why the MS dev team have gone silent. I find it annoying, but I understand the sensible business decision behind it. It's not like Apple announce what's coming with iOS, or even Google with Android. Why do people expect MS to be different there? They are as open as they can be and I'd say more open than the competition. Sure we want it all now, but it does take time and I've no doubt they are doing their best to make it happen asap. They know what's at stake, they know they need to catch up and at the same time fight not give Blackberry a chance to be third.
    Could they advertise more? I honestly don't know as I never watch TV so have no idea if they market more or less than Apple & Google. Are there such things as "Android adverts"? I doubt it, just adverts by the companies that make Android products and the carriers who sell them. As for Google themselves, I doubt they advertise - except for the own Nexus hardware. So if MS make a "Surface Phone" we'll see ads, I don't expect them to do so before then.
    I have some bugs and gripes with my 920, but nothing serious and even though it doesn't do everything my Android phone did, it's so much more pleasant to use that I am happy to wait for what's coming next and I really think you all should relax and enjoy your phones.
  • There's no sense of urgency coming from MS when it comes to marketing or development. They need to get a stronger foothold to be able to withstand the BB invasion.
  • Agreed, the whole Zune/Xbox music snafu is similar to the Apple maps fiasco.
  • @hwangeruk
    Couldn't agree more, well said!
  • I agree in so much as I'm not fond of Google's business model. People don't understand that ad-supported does not equate to free (in the sense that there is a substantial premium on many of the things we buy to fund their advertising) and that people's perception of getting something free seems to make them less likely to avoid using a product that has something wrong with it (for example a bad privacy policy). In that way there is a decreased tendency for consumers to 'vote with their wallets' and so we don't necessarily see the products improve in the ways they should. It also makes it difficult for paid competitors to compete even with a better product. For example I'm kind of worried that MS Office may become unviable in favour of the awful google docs.
    That said I am/will be seriously considering my first android handset when the next galaxy comes out because of Microsoft's lethargy in dealing with adding missing features and generally fixing windows phone. When you are behind in the game with as much money as them why would you be so slow to improve your product in aim to get feature parity? It seems the others are just getting further ahead in capabilities and features. I understand not having a lot new at WP8 launch due to the kernel change, but the launch WP8 build was more or less done 6 months ago. We can't wait for 'Blue' for new features if that won't be here til 2014. To me it just seems android is getting further ahead, when WP should be catching up.
  • Sorry, double posted, not sure how to delete.
  • I've actually thought about grabbing an iPhone when Tmo gets it, mainly for the otterbox cases and the fact that Apple handles the updates themselves.
  • HTC 8x have otterbox cases available, as well as speck cases
  • The enthusiasm you see from Ben Rudolph is his job. He is paid to show that energy. For all you know he slips out his iPhone 5 the moment he goes home. Same goes for Joe Belfiore who's sort of a public figure too.
  • That does not happen.... Stop spreading fud
  • Take a moment to look at the username. Don't bother reasoning with ammar, FUD king of WPCentral.
  • I care so much.
  • Joe Belfiore (and Ben) has, and uses a variety of different products.  Its pretty much a job requirement to know what the competition is using. 
  • Hey ammarmalik2011, say hello to Ben and Joe for me! Didn't know you where that close a friend to them to know their habits when they're off duty!
  • Lol! You're crazy, and if you ever used a WP device then you would know how those guys wouldn't have any such desire to ever use a boring, lacking innovation, outdated, tiny little iPhone.
  • I actually own a Lumia 920.
  • Maybe they are waiting for Mango²!?
  • ..
    My thoughts exactly. Mango was awesome
  • I was joking. It was a big update for sure, but it didn't change a thing.
  • Changed my perspective on WP7 and swayed me to get one.
  • Me too! Mango was what convinced me to buy my first WP device, the HTC Radar!
  • Yeah....if you think Mango didn't change anything, you didn't have a pre-Mango phone.
  • +100
  • It gave my Samsung Focus a disappearing keyboard, lol. 
  • Hahaha . . . nice.
  • Spirits were high when mango was released. But it would seem with Apollo and portico.. Windows phone fan morale is low. We need another victory. A big update to put us on par with android/iphone, instagram app release, a truly USEFUL wallet app with developer backing (the right dev is everything), a more enthusiastic Xbox gaming push. We neeeed this
  • The problem is MS keeps going sideways, not forward. Add something, lose something else. WP8 is not better than WP7. In many ways it is worse. In some ways, much worse. And the things that really needed doing, like making the email client not unbearable, making something -- anything -- to make notifications usable, upgrade the built-in office client past suckface, giving us a solution for PDFs, upgrading (not ripping the guts out of) Zune, etc., just didn't get done. And for all the talk of ecosystem, which undoubtedly is a major part of why people would chose a MS platform: where is the Skype client that equals the one on iOS or Android? Where is the world-beating Exchange integration? Where is the tie-in with Xbox? Where is Xbox video?
  • And why does the SharePoint integration SUCK? Couldn't Microsoft at least get their own apps right?
  • Oh man, don't even start on SharePoint. What a disaster.
  • Aside from the way it doesn't sync unread/read states for mail properly, what is wrong with the email client? The UI itself is great.
  • What about the ability to use "Categories? What about a "real" single inbox so that, if I have multiple accounts I can choose from which one reply. What about a single " sent items" box. Of course all these features should be available as an option.
  • Real single inbox? Unless linked inboxes went away in WP8, you get exactly what you are talking about with that. Works slick as snot.
  • Are you joking? It is an unusable POS. How come I can't attach anything other than a pic/vid. How come I can't edit the contents of an email before I forward/reply? How come I can't forward/reply from an account other than the one I received the email from? How come the live tile goes back to zero when all I do is open the app, rather than showing me the number of unread messages? Where are the color codes for type? How can I set a flag with a to-do date so I get a reminder to respond at an appropriate time? How can I attach one email to another (not just forward)? These are all features I use many times daily, each. I could do most of them on my last three smartphones, a Treo (PalmOS), an E71 (Symbian) and a Pre (webOS), but not my new 920.
  • Does the built in email client in android and iOS do 100% of the things you mentioned? I honestly don't know. That's why I'm asking.
  • I do not know about Android or iPhone because I do not use either one but I could do it with my WM 6.5.
  • +1000000000
  • Well said. Exactly why I've completely lost faith in Microsoft. I'll continue to use my Windows Phone and Xbox. But that's it! My tablet is a Galaxy tab 2 & I no longer have a home PC or laptop. But if I did it would not be Windows 8.
  • Windows 8 RT apps are being regularly updated. FYI.
  • +100 xImtc , You are sooo Right, its not trolling when its the truth...
  • Agree with all but one thing, Xbox music/video sucks. Have it on w8 pro. They should have fixed w8 as well. No DVD playback without the media center pack? Media center sucks worse than Xbox music.
  • Exactly right. To me it seems like they have about 10 people working on windows phone and all of them are trying to go in different directions. They need thousands of people all moving towards making it feature wise better than its competitors. The live tile interface was good 3 years ago but the tiles need to be more flexible to compete with widgets. And the UI needs to not have elements where you can only see part of a word (for example when I'm looking for a song I want to be able to see the whole title, not just half of it. Metro was a good idea but someone overcooked it. Fix the damn UI microsoft!
    In fact why not scrap tiles as a replacement for notifications because that is not working. Counters disappear when you load the app even when you still have unread messages. And there is not enough customisation for developers. They need to be able to add their own graphics and animation, and have access to more tile UI elements than just text or a counter. They should make live tiles more flexible, but make them like a more customisable google now - providing the information relevant to the user at the time, whilst important notifications are kept in the notification centre.
  • I wish I had their jobs. Come in do nothing and speak corporate jargon all day and get paid big $$$$$$$. Thanks Ms for bungling Skype.
  • Then why don't do it if it's as simple as you say it is?
  • Because you've got to be a lazy trust fund kid to get those jobs.
  • Wish I was a trust fund baby
  • You keep telling yourself that.
  • Agree. Since killing Zune, it seems like they just don't care to do anything useful.
  • I'm also a blackberry fan (hence my name, lol)...and I've also wondered why bb didn't commit to strong advertising especially since a completely new platform bb10 was emerging. Like the new college student video, there were ton of other commercials,but not from the manufacturer itself. (in my opinion the super bowl commercial did nothing to show users what bb can do.) I wonder if they r going to sell the windows phone platform in the near future... And if so, if Nokia will be the future owner. Its almost as if they are neglecting it like a cinderella-like stepchild....its a beautiful interface and with careful attention, could be the 'newness' that Android and ios users are now craving!
  • Huh. There's been quite alot of marketing here in the UK. Although not over the past few weeks, it was only just over a month ago that there were Windows Phone branded digital ad booths along with a kiosk to try out the windows phone with representatives at a major shopping centre. Alongside that I've seen plenty of bus stop ads and around that time also saw the TV advertisement plenty of times.
    I can't see them constantly marketing it... you don't see Google or Apple doing it constantly. It'll be in bursts. Doom and gloom ftw!
  • +1 this.
  • +1 that
  • I agree that advertising in the states has definitely increased but it's nowhere near what Apple does. I believe that is the level of advertising MS needs with WP8 if they want it to succeed.
  • The only adverts i've seen on the TV are Nokia adverts, and a lot of them. You're prob getting confused they're not Windows Phone adverts their Nokia Windows Phone adverts.
  • The ads with celebs or WP ads not Nokia, if those are the ones you are refering to.
  • And they are obviously MS commercials since some of them use HTC's.
  • I've seen slim to no advertising here in the USA. I don't know if other regions have, but not here. Maybe I've missed the few that they had. The digital ads you speak of seem like the way to go.
  • Really? I've seen those Gwen Stefani and that Jessica Alba ads on TV non-stop. I just wish there were a few different ones rather than the same two running all the time.
  • Most people skip thru commercials these days. I personally see at least 4 a day in here in the U.S. Probably because I watch alot of sports.
  • Google and apple own the mobile market between them, they have no need to advertise. Microsoft on the other hand is so far behind they have to advertise the product if they want consumers to even know it exists.
  • The main ads I see on tv from MS are for the surface. I've seen the wp8 celeb ads but not so much since they were first put out.
  • This, definitely. Every time I get on the underground (I live in Germany) I see an ad for Windows Phone, keep seeing press ads as well. I would say that Microsoft is doing a good job of getting the word out, and the important place to be is on the street and in the mobile phone shops. No chance for me to go see a booth in Barcelona but I'm starting to see WP being pushed harder in shops, in print ads, in ads from Saturn, etc. etc.. Certainly the ads in the underground and in print are placed by Microsoft because they are the same line talking about "this person's phone" and the phone changes, sometimes it's a Lumia, sometimes it's the 8X.
  • My love affair with Windows phone is over..  The lack of things they promised me when they were talking about wp8 before it released isn't here yet.  All the problems with syncing and Xbox music should not be happening, or taking so long to fix IMO...  I wish I wouldn't have jumped on the band wagon so early....
  • +100
  • +1000
  • -58
  • =1043
  • I take it you didn't expereince WP7 at launch like I did?
    That was the time to leave. I went back to iphone. Im back though, and can easliy look pass the shortcoming for this things I love about my 920.
  • jump to ios or android. I here the same kind of complaints, albeit different topics.
  • +100000 Amen
  • +10000
  • I still love windows phone maybe because I have only had it for 2 months, bit so far all they need to do is fix Xbox music sync. To be honest I don't need a notification center since the lock screen does that and live tiles so personaly I would just get the live tiles working properly.
  • +1
  • Communication is OP no matter what you do.
  • WP could be incredible but its not and that's microsofts fault. They are incompetent. The released wp7,7.5,8 that wasn't finished and now 7.8. But the problem is that 8 feels more like a 7.8 than a new os. Its missing so many key features and son really simple one. Why isn't there the ability to create albums for photos? How simple can that be.
  • Good article, thank you. You need to send these articles to Microsoft. Spam them. Do what it takes to make them ACT!
  • +100000000000
  • I see alot of windows 8 ads than windows phone. Did Microsoft stopped airing Jessica Alba and other celebrities commercials?? I never saw the Jay Z one.
  • you said the reality... they should do more than Nokia... Nokia gave all their efforts to Windowsphone  but Microsoft somehow  no
  • Microsoft shouldn't advertise WP much as Nokia, HTC, Samsung, etc...  They don't make a phone they make the OS.  How many Windows 8 commericials do you see?  You see Surface commericals because that is the product.
  • Exactly. I know what you mean. Just like Google, you don't see them advertising Android with commercials, its all the OEMs like Samsung and HTC and such that are. Google makes the software but relies on the OEMs to advertise it on tv. When it comes to internet advertising, thats a different story. 
  • There's a difference though - Google doesn't charge for its OS, but Microsoft does. So Microsoft is making money off the phones, and would have an incentive (and posibly partial responsibility) to advertise.
  • What is Windows OS market share compared to WP? And I see commercials about,W8.
  • I don't really get why the marketing is issue here. To me it's more about the actual actions. At the moment one OEM (Nokia) is releasing and updating their own software on Windows Phone more, than what Microsoft is doing to their own platform. That to me is just pretty amazing. You would not expect that from Samsung on Android. They get solid stream of updates every 4-6 months on Android and juts update the devices.
  • I forgot to mention that I know a former IBM engineer that said the same for its company...that IBM really didn't see itself as a mobile friendly company and that's why they sold their laptop division to an Asian company- who rebranded it as Lenovo.
  • IBM got rid of it's PC business because they knew it was/is a low margin business. Why settle for 2% - 10% profit when you can sell servers and services for 25%+ profit.
  • I'm just relaying part of a conversation between myself and a high-level manager who was with IBM for 20+ years. I was also only referring to the laptop division and not the regular PC or all in ones that they harm done, no harm intended.
  • Microsoft has sucked at advertising for a long time. They get great products like Windows Media Center which still amazes people when I tell them I can record 4 HD channels at once on my PC, but they don't know how to get the word out to the masses. Apple can turn around and release the exact same thing and people will think they just sliced the first loaf of bread because thier ad agencies will make it look like they're selling that thing you never knew you had to have.
    Ballmer said there'd be a lot more Windows Phone ads out there and I do see them in print but the TV ads have pretty much disappeared in my area since Windows 8 hit the streets.
  • This. I realize that WMC is not "the way of the future" with hosted "cloud" video services, as the rest of the industry wants things to be. But if Microsoft could have made this a cohesive product to be offered by some cable competitor like satellite or AT&T U-verse, rather than trusting OEMs like HP to do the dirty work of providing the HTPC + Tuner + Remote, this would have been an amazing leap forward over cable set-top boxes that still suck to this day. I'm preparing to trade in my Scientific Atlanta Explorer 8300HDC for a WMC PC with 4 tuners. Not only will I be able to store more TV, record twice as many shows at once, and copy those shows to other PCs, DVD, etc; but I won't have to pay Time Warner $10/month for their pitifully slow box.
  • +100!!!
    I do not care about this Cloud obsession because I dot care to increase câble and ISP profits.
  • I do think Microsoft is (or should be) working aggressively bringing those Windows 8 gestures to Windows Phone.  I was staring at an app earlier today, wanted to swipe from the top to bring up the menu, knowing I couldn't do it.  My feeling is Microsoft doesn't talk much about current generaton products when they know something new is coming imminently.  Another possibility is that they are moving Windows Phone to Windows Division instead of Device, and there are some management bad blood occurring.  If the later is the case it's quite unfortunate.
  • Microsoft is in dying need of restructuring and getting in new people to get the job done..honestly it just feels they have their heads up their asses. I just sense no humility and understanding of the kind of effort they need to give. WP is a great product, but that doesn't matter if it isn't given a fuckload of attention and pushing to the consumers, given the situation with the smartphone market. 
  • +1
  • Microsoft needs to get Ballmer to do a Windows Phone version of this ad:
  • wow! take my money!! hahaha
  • Hahaha! That's intence!
    Microsoft needed a good jump start with Windows Phone 8.  They should have done the same thing they did with Windows 8 and offered the Surface Phone upon release.
    Leaving ANYTHING up to Nokia is a mistake.  They screwed up the 920 release by making it exclusive.  Imagine the "what could have been" if TMOB and VZW had a like device from Nokia late in 2012 to release.  NOW, Microsoft wants to leave all advertising and positioning up to Nokia?  Again, big mistake.
    Also, to add insult to injury, HTC announces NO NEW WINDOWS PHONES in 2013 this week.
    Hell, my Nokia on VZW doesn't even have Portico yet.  Seems like one black eye after the next.
  • But google never advertised android its always been HTC Samsung and carriers doing it for them. So why can't they do it for wp?
  • When 50 million customers have a choice of going to at&t for an iphone or getting a droid, your marketing requirements aren't as critical because 50 million people aren't going anywhere.
  • Just saw my first wp8 billboard on a very busy highway going into Dallas two weeks ago
  • Really?  I've seen quite a few along I-30 since December.  Maybe i'ts a slow rollout...
  • They haven't had to work this hard in so long, they don't know what to do. The 360 was the last time they actually had to bust their asses to be relevant. That was 8 years ago. Windows phone is an impressive product and Nokia has made it cooler than pre Nokia. But at the end of the day, if Microsoft doesn't write those checks to Zuckerberg for Instascam, take windows out of the name, buy some time on Glee and The Voice and roll out some A list stars Like Bieber, Beyonce, GaGa, Rihanna, Ryan Gosling ....etc, its going to fail. These actions are completely opposite the traditional method of building a fan base. But these aren't traditional times. Its like old people trying to market to young people. In theory they know what they're doing but in reality they just don't get it.
  • I completely agree! That's why I compared this to BlackBerry. They went through the exact same thing. They hired new executives, and got the ball rolling to produce a fresh new os bb10. But a lot of young ppl still don't know about it. The difference is, wp8 is sooo user friendly. The UI is refreshing, techy, elegant, all at the same time. Combine the trendiness of a fresh UI with the colorful combinations of phones and start screens, and you'll be begging teens to please leave some on the shelf.
    What Microsoft (like IBM) doesn't realize is that by marketing some products to a trendy-forward audience only increases the likelihood of sales. The galaxy s 3 was popular before it was even released but they still had a ton of commercials.
    At the end of the day, when u walk into a carrier store or visit their website, most windows phones r not getting the same advertising as other devices. Therefore proper advertising will give it a better playing field.
    If they are depending upon Nokia for the bulk of their advertising mother used to say: "Never put all your eggs in the same basket..."
  • I feel like I've been waiting for something magical to happen since 2010...its getting difficult, im not as excited as I used to be. Its a great OS, don't get me wrong. It just feels like something is missing with the way its being handled by Microsoft. Without us and Nokia, things would really be bad. It seems like Nokia folks work hard enough to own the rights to WP8.
  • I feel the same way I still love WP over ios or driod. However can only go so many years waiting for Microsoft to deliver on its promises. I have no plans on leaving WP but I am def not excited anymore. Its just one continuous loop of waiting for another update that want be what was touted.
  • mjfadaway and Jonathan, I'm with you both on this.
  • I have the exact same feeling. I'm done waiting.
  • +1000,000,000,000!!!!!
  • This,
    Does this look familiar to you?
    Mango will change everything
    Lumia 900 will chang everything, WP fill finally deliver
    Tango will change everything
    Apollo will change everything
    Windows Phone Blue will change everything
  • How many commercials does Google do for Android? Android became big because Verizon started pushing it big time. On Androids the oems and carriers do the advertising. The question is why aren't the carriers doig more to push a third ecosystem. It's in their best interest not to let Google or Apple get to strong.
  • I agree with this 100%. Android was a niche until Verizon pushed it big. AT&T is Windows Phone's premier partner and has done more to promote the brand than any other carrier (not saying much) but they still sold and promoted iPhone and Android. Since T-Mobile is in 4th place, maybe they could make a deal where the carrier goes exclusive?
  • It isn't just advertising, we're asking why Microsoft isn't backing WP as though it were a key Microsoft product!
    Look at how much money they poured into Xbox over the years, if only WP had like 1/5 or even 1/10 of that love we probably would see apps like Instagram, Flipboard, official Facebook, etc, by now. In fact, forget the apps, we would probably see those services deeply integrated into the OS on an unparallel level. For example, Instagram baked into the Lenses and People's Hub, or Facebook's VoIP services hooked into the People's Hub and running in the background. Or how about the fact that although we have Xbox branding on the phone, we don't have key Xbox titles such as Halo or Forza to push WP as a value added platform to Xbox 360 users? 
    Money can make WP's world go round on a scale we'd have difficulty imagining right now IF Microsoft poured in the requisite amount of financial and human resources.
  • Android did well because they took davantage of the window of opportunity offered by Apple selling a high priced, vers locked down device and MS That, after ditching Photon that was already late, waisted more time getting WP7, which at launch was really an half backed product. Google got the right time of exécution, something that could slip away for MS if they do not act quickly.
  • I wonder if it might relate to letting the manufacturers of the handsets do some work. Microsoft probably have a very little voice with people like carriers compared to a company such as Nokia. How much advertising of Android does Google do? Most of the advertising comes from the likes of HTC. Not saying that MS shouldn't do more, but not necessarily surprised
  • As lame as the new ipad commercials are, they are on tv. I don't recall seeing one Windows Phone commercial during the NASCAR, the Oscars, the Grammy's. Not sure how they expect to reach a large audience....oh right, movie theaters. Good lord.
    Oh look another ipad commercial.
  • Just saw this tweet from big M: @Microsoft
    .@WindowsPhone is back on the big screen!
  • I don't know what you guys are talking about. I see Windows Phone ads on TV all the time. I wish they showed off the features but they're those insipid celebrity ads. Constantly on.
  • I wouldn't bet against Nokia buying the Windows Phone OS and making it their own you know... And before anyone laughs, I really don't think that's beyond the realms of possibility, despite it allegedly being part of Microsoft's new look. Microsoft's lack of marketing, or swift action, is increasingly concerning. Its almost as if there secretly admitting defeat. I worry for Nokia, not Microsoft.
  • Sorry but I'm laughing like crazy now over this uber crazy comment! LOL LOL LOL LOL!
  • Shut up and Ship.  They are doing plenty of marketing (i.e. the recent SG3 v WP8 ad).  
  • They have a huge Fall planned with XBox and the Haswell chips leading into Atom 64-bit tablets. Nokia is getting the phones out globally at the right price points. Its a good time for them not to over sell. Next year the whole eco system is out, Everything will be Blue,  And hardware prices will be more accomodating. Put this in persepctive. Where were they at last year at this point?  No where. Lumia 900s hadn't shipped. Windows 8 was in Developer preview. Skype was buried. Office Web Apps and Sky Drive were getting some basic updates. Within 2 years from May 2012 to May 2014 they wiill reinvent their entire business.
  • Didn't we say this last year about the Win8/WP8 rollout? It's always this attitude of "the next big thing is going to bring the breakthrough." I've been with WP since 12/2010 and I'm getting tired of TALK. Enough excuses, enough of playing catch-up.
  • +10000000000000000000
  • Betting that the competition will stand still is a very foolish gamble. It could happen, it happened to both Palm that was the king of the PDA market and to MS itself when WM had 50% of the market but, again relying and hoping solely to other companies mistakes is asinine.
  • Between WP8, Windows 8, Windows RT and Surface (plus XBox and Office), I think MS has too much going on.  I own and like the promise behind each of these products, however it's 2013 and they are each too limited for the markets they compete in.  It appears MS does not have enough talent to quickly address the widespread and signficant problems/limitations users are experiencing with their products.
  • Daniel, don't you review articles getting posted here? I can't believe you let this one get by. Look at the clicking whoring title geez. Very disappointed in wpcentral. I thought wpc was better than others.
    I'm done with site as of today.
  • Lol!  It was actually Rich that posted this. 
    There is a decent editorial from Tom Warren at the Verge recently posted -Good insights.
  • Actually TK is correct in the sense that Daniel IS the Editor-in-Chief. Regardless, I disagree with TK's assessment of the post title.
  • Goodbye...pussy.
  • The reason MS has to produce Surface RT/Pro tablet, because no other OEM can produce the good products yet.  MS needs to do that to set up the bar for them to follow.  As for WP, Nokia's already done an awesome job.  That is why there is no need for MS phone.
  • Speak for yourself; I would buy a Surface phone with updates coming straight from MS as for my Windows OS immediately. Although I do not buy carriers crippled phones I still have to deal with Nokia nonsense releasing updates to carriers before that to its own devices.
  • Are you mad?. MS cannot deliver you crap. It is the carriers who are stoping it. Tmobile has not delivered 7.8. If you want updates, by unlocked.
  • I also think that microsoft is extremely slow to do anything. If its not man power or money... What is it that microsoft is missing.
  • they're just showing they dont really care. soon customers will not care including loyal ones like me...
  • I love my Lumia 920 but innovation on the platform is so slow that it's hard not to look at Android.
  • Exactly. I love my 920.... But things with WP just seem so slow....
  • So I guess Google has some issues with Android because they let the OEM's market the products? I also guess there are some serious issues with xbox since I can't remember the last time I saw an ad. I  can't believe I wasted my time to even look at this waste of bandwidth. This is not news - it is an ill informed op-ed piece. People really need to get some perspective. Apple directly markets its i products because they actually manufacture and sell them. The same goes for BlackBerry, except in that case I use the term sell very loosely. Microsoft markets the hardware it directly sells and markets Winodws and Office because those are their signature products.  AT&T has marketed Windows Phone heavily and even VZW has thrown some money around. Nokia has also obviously spent some serious money (anyone want to take a guess as to the source of most of that money?). There has been high visibility since release and numbers are supposedly significantly up from WP7. Another day and another unfounded bit of op ed from people looking for hits on their sites.
  • As a person who is addicted to technology and looking at all the angles when it comes to making a purchase, I have played with Android, Blackberry, iOS and Windows Phone and the latter is by far the best in terms of UI and Usablity.
    However as it relates to support from the vendor itself, Microsoft has left the support of their Platform up to the OEM's building the devices on which to run the OS. Strange isn't it?
  • I dont think there is an advertising issue as i am reading through the comments, i see windows phone advertising all the time especially gwen stefani's windows phone add.  I see her and Cam's the most.  The problem is not advertising to me, they invested and i think the commercials are out there. 
    I think the problem with windows phone platform now is that they essentially beta tested everyone with wp7 and wp8 is not too much different in terms of game changing features.  Yes we got lock screen stuff and some more options, but essentially the OS isnt too much different.  The problem i have with MS is the lack of integration taht they had promised months ago, getting games/apps within reasonable time after announcing (pandora), and integrate a division  you own into that OS like skype.   They haven't done enough to get people to move over, yes the OS is different, but there needs to be great execution as well and MS is not doing that very well, imo.
    What happened to that early adoption program thingy, what happened to pandora, those EA games, those gameloft games, all these wonderful apps, can't even purchase and watch vidoes on your phone, can't purchase video on xbox and watch on your phone like they said it would, poor implementation with skype and skydrive.  Skydrive and skype should not be seperate apps, they need to be in the OS and fully integrated.  I really hope the skype and skydrive is a bridge towards a fully integrated experience for the two, if not, i question the competency of the decision maker within MS to do that. 
  • I want MS to speak up about WP, but they could be silent because of tie-ins with Blue and neXtBOX. Too much is going on inside Microsoft and they can't spill the beans on one product without rumors coming out on the others. Remember their main goal... Three screens and the cloud.
  • This...x1000
  • Lots of ads here via ESPN and all the "Mainstream" TV channels featuring celebs.
    That said, I love my nokia 920 camera, but once someone else copies the hardware im out. Windows 8 is a nice compliment to the hardware (cold touch and oIS camera) but the system sucks for anything more then basic business tasks.
    Once SG4 comes out or a comporable camera phone, Im leaving
  • At the end of the day, MS can do whatever it wants to promote WP, or not do it. I will choose the phone I like, based on the now, not based on what might die in the future.
  • Rich, why would you expect Microsoft to be present at MWC? Its generally, where new things are introduced. WP is not new, its old, and IMHO, MWC is not a right place to push the OS. I think, the converse would have happened, ie., if MS were present, there, it would have given an indication, that the OS is still not up and running. Its for the same reason, why Blackberry is not there. On the other hand, MWC can be a perfect place for MS to introduce, say, XBOX or a new tablet or its own phone (just for the heck of it ;)
  • I would love to read a full-scale rant about Microsoft concerning WP.
  • Can we please stop this bait for replies WPCentral? You don't need it.
    It's not MS's job to promote Windows Phone. That's OEM's role. Microsoft tried it, but the OEM's didnt want to. So why spend time on marketing while everyone else besides Nokia doesn't want to help the ecosystem.
    If i were MS i would just license Windows Phone exclusively to Nokia and just forget the rest. Let them just die with their piece of shit Android system and let's see who is laughing the last.
    I would argue that the problem has nothing to do with hardware. I has doesn't have much to do with advertising. I would even argue that it doesn't have a whole lot to do with the OS itself. I think the real issue when it comes to Microsoft and WP is software. By software, I mean applications. Sure, Windows Phone isn't quite at feature parity with Android or iOS, but it's pretty self-sufficient at this point in terms of the OS by itself. There are nagging issues, and some more major ones, but nothing platform breaking.
    if WP had the developer support that it needs to get off the ground, then people wouldn't mind the issues with the OS, because what is getting attention is that which matters most to people. Everyone wants what everyone else has, and what Windows Phone needs is what everyone else has, and to have a close to parity version, feature wise, if not a better one. If all of the major social networking apps were supported by the developers of those networks, if there was one official YouTube app, if a lot of the more major official apps seemed to be as aesthetically and functionally appealing as, say, the new Twotter update, then that's what attracts people. The OS is the starting point to get them in the door, but you have to move to keep people beyond the initial honeymoon period and how you do that is through the apps and continued support of those apps. Some of it isn't their fault, to a degree. It just comes with being late. Some of it is, though. It shouldn't be Nokia who is trying to capture apps and win over developers. It should be MS.
    If they expect to even win third place, then they have to fight for that support. You'll get more people to the platform, more developers to fuel the ecosystem, alliance with the major companies and thereby potential dibs on support for new features, and you'll get free advertising, because more and more people will be convinced through word of mouth.
  • People arguing that Microsoft doesn't need to advertise because Google doesn't are being silly.  Google is the top mobile OS, they don't need to advertise.  The reason the OEMs advertise Android is because they want you to buy their Android phone over the other guys'.  Windows Phone has one exclusive manufacturer.  HTC seems to have thrown together a solid phone and it seems, for Samsung, Windows Phone is a side hobby.
    Being a distant third place with 3 more mobile OSes coming out over the next year or so means they need to get a hell of a lot more aggressive than they have been.
  • Apparently ads featuring Gwen Stefani are all that is needed.....
  • There is still too many of the "old guard" at is way past time for some house cleaning...they have a great OS but shoddy quality control and zero communication with consumers.
  • Come to think of it, I've not seen many WP8 adverts on tv recently in the UK.
  • They should just give all control over to Nokia lol. They have the necessary tools and the drive. Windows phone would make a huge turn for the good if you ask me
  • "Number two, we work with operators. Operators want to rebalance the ecosystem." I am not sure what does this statement imply but, as consumer, I know that their wishes are usually the opposite of mine.
  • MWC come and gone, and we got a racing video game.  That's it. 
    I'm anxiously awaiting the SGS4 unveiling.
    MS dropped the ball.
  • the specs were leaked yesterday, there is nothing really innovative :(
  • Still runs android though. :)
  • You know they really weren't there right? It's not that kinda party...
  • New intergration features with the new xbox are next.
  • Microsoft doesn't even offer tech support via phone for the os ,just via chat support. I called a few nights ago and was told that by 4different reps
  • I guess I'm missing something. When watching TV with the misses I see Windows Phone ads all the time. I see them popping up on some of the sites I go to also, like Hulu. What do people want? Mircrosoft to do wack us in the face with how awesome Windows Phone is, like a proud over enthusiastic parent showing pictures of their kids. 
  • + 1000 I seriously don´t understand people who keep this negativity going for no reason. Sure there is still a lot of room for improvemet in wp but microsoft is aready on a very regular update sckedule that should flesh out the OS fairly quickly. If the 3 or 4 updates to come out before windows blue are as usefull as portico that will be good enough.
  • That's what I do, so maybe not...cuz then they'd be stealing all my thunder! Lol =P
  • honestly the people who are saying "o microsoft should get off their lazy as***" well stop it! i realize this is frustrating and microsoft could deffinetaly do more! but no other company is better they are all lazy as well as microsoft honestly i do think Nokia could be one of the least lazy but i believe that that is true because they only have to worry about their phones and services! unlike microsft, google and apple!!! i love my lumia 920 and i also hope that nokia can teach microsoft a lesson.
  • No reason to be lazy when you are behind so far.  You become lazy when you are on top i.e. apple.  There is no excuse to be lazy, but being seen as lazy while you are behind is not a good thing. 
    MS needs to take a proactive approach with their OEMs instead of "here is $250 million" go get em tiger!
  • The only anger and frustration you'll get is mostly from the tech crowd (small %). Average consumers don't care about this level of transparancy and communication. In regards to playing dead, that's not a bad thing since it keeps their competitors in the dark, while understandibly frustrating to WP fans - I believe protecting Microsoft's portfolio is a higher priority.
    Microsoft needs to come up with a big annoucement for WP8.5/9, if not there's something seriously wrong internally.
  • To me this is FUD and does nothing to help the platform. I see ads on TV all the time as well as online. And Nokia do a great job too.
    Microsoft need the platform to succeed and they know that. The investment in Nokia was part of showing massive support for WP.
    I expect we'll see many good updates. Time will tell.
  • Right on. It seems to me guys running WPC are just stupid. They can't help themselves. They see some down trend in their site ranking (seasonal really) and they feel they have to post something like this to draw clicks, little do they know they are killing their reputation and get on MS's ignore list in the future. Dumb kids. I'm going to say this: A big part of WP problem is fan sites like this and equally dumb fans who get all stirred up from this kind of article.
  • Why don't we spam microsoft? I want some action! Let our voices be heard for god's sake!
  • Well, why don't you..? ;)
  • I am literally bombarded with WP8 ads.  On the street and and on my TV.  Most of them involve Gwen.  The carriers seem to show no interest and that is a problem.  
    That being said, I'm not concerned about advertising at all.  I'm concerned about 7.5GB of Other that I can't get rid of an the lack of response by MS.  They don't seem to care about fixing fatal bugs in the OS.  They should buy Nokia and let someone who cares about the platform make sure it works.  
  • Like they bought Skype and have produced a stellar app for WP? Yeah, no thanks. They don't seem to care about WP now, why would that change after buying Nokia?
  • Well Skype has no vested interest in WP, the Nokia team might.  
    Speaking of Skype, that is a giant F U to WP8 customers.  Prioritizing iphone and android over users of MS products.  
  • Well that's only everyone...
  • This is funny, everyone with IOS & android want to come over to Windows 8 & everyone with Windows 8 wants to go over to ios or android.
  • This is very EASY to understand. Nokia does NOT, promote Windows Phone - they promote LUMIA. And in the US, most manufacturers rely on the carriers to promote the phones - not the OS manufacturers (Apple being an arguable exception, except they sell devices, not OSes.). Unfortunately, this is all justification for bean counters at MS, to cut back the ad budget.
  • Microsoft has never really gave a shit, that's why they are behind the rest. They dropped the ball on Windows Mobile and let Apple and Google take over when they were at the top because they felt that there wasn't enough demand for Mobile smart phones, Steve Ballmer even laughed at he iPhone; remember that? Now they do push WP more than they did WM and there are a lot more apps but they still have this everything is okay attitude, people will like what we tell them to like.
  • My question is, "Honestly, what are you doing to pass the word?" I ask all the users, can you possibly match the love I spread regarding this platform? How many of YOUR friends say, " Man, you should be working for Microsoft..." So maybe my real question is...What do I have to do to be the point man for them getting the word out? A degree, experience and skills? Oh... =(
  • WOW. Lets go Ms get your @$$ in gear advertise advertise advertise. please that's all we want is to turn on the boob tube and see a widows phone 8 come on on every local channel. When I'm watching my local news at nite I wanna see a windows phone 8 add.
  • Because msft and nokia will come out with a bang this year,this writers wants msft to leak out future products period!!! I see wp8 commercials all the time on tv I dont know what they complaining about
  • i have been with windows phone 7 since it came out had windows phone 8 since the first day that came out.. NOKIA 920 best phone i ever used, but i couldnt take it n e more. MS just simply doesnt give a F. perfect example is the lack of xbox games and skye which their product/software  and nothing, so i switched last week got an android
  • Did you get what u wanted?
  • i dont get what your trying to get at? did you make wp8? y r u "offended" that i switched?  i like windows phone 8 but its pathetic when the users are more excited and talk about it more than than Microsoft itsself  all their focus is on windows 8 and wp8 seems to be a marketing plug. i miss some of the features from my wp but it is what it is
  • I still love windows phone maybe because I have only had it for 2 months, but so far all they need to do is fix Xbox music sync. To be honest I don't need a notification center since the lock screen does that and live tiles, so personaly I would just get the live tiles working properly.
  • Alas, the constant problem of lack of communication between consumers and producers is put into play once again!
  • WHOA! -Black Rob
  • I will leave Windows phone...if this silent continues!!! I am tire of waiting on Microsoft to catch up (no in apps ios and android are to ahead) but in simple things like notification center, etc.
  • I tweeted recently... that windows phones worst enemies are MS and Nokia. To bad m, I enjoy my 920. :-S
  • I can't believe this article was written..there are no issues with Microsoft because they are "being silent".  They have learned to just shut up and ship and not announce product OS update months before general availability (hint: 7.8).  WPCentral continually proves to be a horrible site for everything non Windows Phone app reviews.
  • maybe they want to be like google where they don't spend much money on marketing. Only the oem's and carriers spend money to promote Android.
  • Me personally I have an issue with this dang "Other" folder taking up more space than my apps. Right now I have 5.34gb of apps and 6.20gb in that sand "Other" folder...this needs to be addressed. This will hurt app sales drastically.
  • Hi, mate. Download Shrink Storage app from marketplace and watch how your "other" shrinks =)...
  • i said this before but it should come to no ones surprise that MS has basically gone silent with WP. MS see's what WP's market share is at. with a big push and the 920's release it has barely budged. i think whats gonna happen is they will mass release a bunch of top apps, official ones. sit back and see what happens. if they see movement i guarantee you will hear more from MS, like "leaks" about a surface phone. which they delayed.i also bet it got delayed because Microsoft see's whats going on with WP numbers.
  • I wondered what happened to Microsoft's marketing of WP as well: It's virtually nonexistent. I get the feeling that Microsoft still believes they can build something and people will come because it's a Microsoft product - not so. Microsoft has REAL competition now, and they have fight/compete to gain mindshare. Microsoft is hated by alot of people. And even though I truly believe they have excellent products in Surface and WP, they are ignored by the average consumer because of their arrogance, bullying, and now REAL competition. I love Microsoft, but they've got to change!
  • That means getting rid of the old timers, living in their old ways.
  • Ok, Bill Gates comes out and admitted he he is not happy with Wp's direction. So what now? Stay silent so consumers can piss and moan or give them something to look forward too.
  • WP8 division has clearly been mismanged and poorly advertised. Some heads need to roll and replaced with better n more enthusiatic person, one who cares about the ecosystem...All I can see is nokia putting out their best n no effort from microsoft whatsoever.I hope microsoft sorts out thing coz this is a very promising os which is being managed by some aholes!
  • Still waiting..
  • Dear Microsoft, hand over your Windows Phone division to Nokia. Sincerely yours, Almost Everyone
  • That would work for me just fine.
  • uhm... here in germany the ads kicked off for windows phone. I see the posters and ads EVERYWHERE in the city and on TV. And they're by Microsoft, not Nokia.
  • A lot you, including the author, are completely overthinking this thing. Sorry. 
    Microsoft understands what some of you don't: that even a modest share of the overall smart phone market is enough to be profitable and sustainable. My worst case scenario is that WP has a 5% worldwide market share a year from now, which would equate to 40m+ units sold. As long as you have a store that works, that's more than enough that it can't/won't be ignored by major developers. THEN, if and when one of the big 2 stumbles (probably Android,) Microsoft intends to be there to pick up that market share. 
    I don't see the point of advertising heavily beyond making the brand known. I think they're largely succeeding at that. 
    Microsoft should continue work on the product, not on the advertising. Almost everything is in place to make a run at Android and Apple. We'll see. 
  • MS don't have a WP •product• to sell. Likewise you'll see little W8 marketing, but lots of Surface ads.
    When/if MS has a physical phone, then they'll back it...until then, its the OEMs who need to build the momentum.
  • Sorry but I have to disagree. The phones are marketed as Windows Phones. Visit and you'll see what I mean. They use the manufacturers as a partnership, so the OEMs will have to do their fair share of their own marketing, but the "type" of phone is branded as the HTC 8X Windows Phone, for example. The WP operating system is not an open source system yet like Android, so it is branded more than Android. IOS and BlackBerry are not comparable in this regard because they manufacture their own phones.
  • Yikes
  • I always see surface and windows phone 8 commercials on Bloomberg and fox even on showtime. I just wish they advertised more on the 360
  • Trolls
  • How exactly is MS not supporting WP?
    They have had their first set of major ad campaigns go through, 3 major updates in the last year, explosive app store growth, great phone adaptation, and they have a team working on new features with the Blue updates coming late this year or early next year (though there will probably be some smaller updates before then).
    I think what is going on is that MS learned from their lesson last year;  Last year there were a lot of people waiting for Mango to be released, but before Mango launched it was made known that Apollo would be launching, and most rumors at the time said that it would not likely work on current hardware.  So while many jumped on board with the Mango launch, there were more people waiting to see what Apollo/WP8 had in store.  All of the rumors flying around made for great buzz, but low sales numbers, so I think that MS is now trying to keep quiet for a bit so that they simply don't get in the way of what is going on.  While enthusiests (myself included) like to know that the 'next big thing' is coming aroud the corner, most people are more interested in a good platform that they are not going to have to mess with for a while.  Personally I think there needs to be a better middle ground where enthusiests can know that something is around the corner, but without scaring mainstream users, but if they are going to make an error then keeping quiet is the better of the two at the moment.
    I think most of the work being done right now is on the back end anyways.  My understanding is that they are reworking the dev and store end of things right now to make that process as easy to make apps as easy and as cross platform as first promised.  Once they get close to launching/fixing it then they will make some announcements, but it is really more for developers, not for end users. 
    On the consumer side of things I think we will see a few bug fixes and releases, but for the most part it is just going to be small potatoes until Blue is launched, and Blue is so far away (and so secretive) that we probably will not hear much about it until this fall.  So ya, they are not sitting idle, it is simply going to be a quiet year for the consumer side of the news.  But if all goes well then we will see more big app releases (come on Pandora!) which is really where the WP platform is hurting anyways.
  • Well said Daniel, my sentiments exactly. It seems to me that WP is integral to what MSFT is trying to achieve; a seamless integration of its software across multiple devices. Maybe it's not progressing at the speed some would like but the scope of their endeavor is enormous and I think MSFT is more than capable of pulling it off. For me the "shut up and ship" mantra translates to "less talk, more work"...and that's not a bad thing.
  • Excellent article Rich. One who cares for Microsoft and windows phone can't ignore the incompetence shown by the executives. The very fact that the WP is struggling to take a 3% smartphone marketshare in 5 years with a giant like MS behind it is plain awful. The WP hierarchy is an abject failure. Replace them with young lots who are passionate about their products and caring for the customers who buy them. Terry Myerson OUT!
  • Microsoft give Nokia so much money, they probably expect (perhaps rightly) them to do the marketing. It's frustrating, but it's certainly not as it Microsoft isn't investing in the platform.
  • So, Microsoft won't fix for example the "other" storage problem untill THREE OEMs report it as a problem?
    Now that's just perfect, seeing as only two of them are committed and selling <8GB phones.
    That way MS won't ever have to fix a darn thing, and continue to live in their delusion, that their product is perfect and it's the OEMs' fault it's not selling well.
    Well it's obvious that if those execs don't get replaced soon WP is going to join Kin and Zune in the trash.
    Instead of "How MS could have saved XBL on WP, part 5" WPCentral should start an editorial on "How could MS save Windows Phone, assuming it's not too late yet".