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Microsoft remains silent on Windows Phone, possible problems up the chain?

Shh. Can you hear that? Yup, that's the sound of a pin dropping when it comes to Microsoft shouting out and marketing Windows Phone. The company had a rather elusive presence at CES earlier this year, as well as the recent Mobile World Congress. If you ask anyone, "Who's powering Windows Phone marketing?" I bet the majority (if not everyone) will answer, "Nokia." So what's up with Microsoft?

The Register has gone into detail as to how hints were supplied at MWC that Microsoft doesn't feel the need to prove how great the company (or the mobile platform) is, which could be the case if Windows Phone were the number one platform - but this isn't quite reality just yet. There have been grumbles about Microsoft, its Windows Phone corporate vice president Terry Myerson and its apparent "play-dead" marketing strategy. 

Sources were noted by The Register to state that Myerson is "old school Microsoft", attempting to preserve the purity of the platform. What's somewhat alarming is how it's reported that defects apparently require three OEMs to demand something is fixed before any action is taken by Microsoft. This is a stark contrast to what we witness from the likes of Joe Belfiore and Ben Rudolph - where enthusiasm for the product is all that's displayed.

It's interesting to note that no complaints were reported from Nokia, but rather from other parties. Nokia's Michael Halbherr informed The Register:

"Number one, we build great products. This is the second generation of devices, and you can now see our full portfolio. We’ve worked with Microsoft to stress differentiation. We do this with imaging and location, and also with our design. Number two, we work with operators. Operators want to rebalance the ecosystem."

Halbherr finishes off with should a problem arise, he can quickly contact Terry and vice versa. Microsoft is a massive company, there's no doubt about it, but if they're serious about Windows Phone (which appears to be the case) then it makes one wonder why they're not pushing it as much as (or more than) Nokia. We would have preferred to have seen a huge presence at MWC this year with representatives on the ground and getting word out.

It was only yesterday when we covered the Windows Phone team pushing out adverts in cinemas across the US. More of this, please.

But alas, Microsoft is Microsoft. One could also argue that this could also be the reason why OEMs have shied away from Windows Phone. We could go into a full-scale rant about Microsoft and how the company has handled Windows Phone in the past (as well as the present). You could take Windows Phone 7.8 as a perfect example. Where is it? Why has it been delayed? What's being done about the Live Tile issues? There's just a sheer lack of communication with consumers.

There's still hope that cries are to be heard from not only consumers, but developers too. Microsoft has a superb product (according to reviews, feedback and adoption rates), which needs care, love and attention. For the time being, it's receiving all three from everyone but Microsoft.

Source: The Register

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds is Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him over on Twitter at @RichEdmonds.

  • Wow
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  • "Whoa." - Keanu Reeves
  • Whoa - Joey Lawrence
  • A man.  A plan.  A canal.  Panama.
  • Giggity 
  • Wow!
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  • Yes! Wow! Come on MS!
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  • World of Warcraft is coming to Windows Phone 8?!? Exclusively for Nokia?
  • Exclusively on Huawei WP devices :(
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  • Isn't this how Microsoft is all the time? They are first and foremost a software company. They never brag too loud about anything.
  • Unless Kinect.
  • ^^^Badass name Hammered Pizza ^^^
  • With Windows, yes they don't need to brag because it's number 1. But with Windows Phone, they need to market it agressively, fix all the issues if they want to make it the third big player.
  • A good product doesn't guarantee success. Just ask WebOS users, arguably the best OS of its time but utterly mismanaged by Palm then the disastrous HP purchase. Wouldn't be surprised if the same happened to WP.
  • 10billion% agree with the webOS statement but i don't think that will happen to MS. Having been a webOS user and fan, i see more support here for WP.
  • Ditto this. webOS maybe hit 2 million users at it's height. WP is probably pushing 25-30 million by now and gaining momentum. far more support than webOS ever had. WP now has numbers that developers can't ignore anymore. When you start hitting 25+ million users, you pretty much have to consider developing for that platform if it's still growing.
    Witht the upcoming theater adverts, I think MS is going to be pushing WP pretty strongly. I wouldn't worry too much right now.
  • Ditto. Webos was the best os until WP8. I had two androids in-between and finally feel like I have my phone back. android really made me miss webos, wp8 made me forget it.
  • Where the hell did you get 25m though?
  • You know what, I make you right.  Personally, I've lost all faith in Microsoft, I'll still keep my Omnia7, but it's Android all the way for me now.
  • Android is not viable for many. i just plain refuse to use Gmail, or have a Google account and have them spy on me. And its only really due to the lack of transparity about what they hold on me, and the inhibility to gaurantee they delete everything when I leave.
    Microsft have a great story. Outlook.Com (hotmail is now awesome). EAS better than IMAP. Skydrive is awesome. Office Web Apps tied to Skydrive, or chose to use full Office is exceptional. Office 365 for work. Xbox.
    As a consumer, using those products is terrific. Windows Phone is great, but its _still_ an 80% product.
    Whereas iPhone is a 95% product. I'd even give the new Blackberry a chance, if the battery life wasn't soooo bad.
    So that leaves me with iPhone or Windows Phone. And I like the MS Ecosystem better. But I am still annoyed at MS not fleshing the Phone OS out fully, giving me what I want/need - and marketing the hell out of it for sales and support from people like the BBC.  Aggghhhh :)
  • All my devices (today) are Android. Yet I don't use Gmail, or Google contacts or calendar. I use Exchange Activesync to a non-Google server for all that. The only data of mine that Google can spy on is my apps I download and movies I rent from the Google Play store. 
    That is assuming, of course, that Google doesn't have some deeply embedded spy software. I doubt that they do, but in any event, MS could also have that kind of spy software embedded and it would be even easier for MS since WP8 is not open source. 
  • Agree with you on many of your points... I would like to add that while there is a ton of good to say about the evolution of MS you have to question their management of winphone when you see them do something so stupid as to rip Zune out of WinPhone without a viable replacement when, as the iPhone showed, one of the major functions of a phone today is media management, consumption and syncing.  Utterly ignorant, and they are in lala land seemingly not in any real hurry to fill the horrendous gap they created or even really acknowledge it other than to say unbeleivably "use iTunes".  I am losing patience with the reapearance of the old rigid, blind, MS guard and their way of doing things.  I will jump ship if I see they continue down this road... xBox convergence or not, stupidy and boatloads of money can only get you so far
  • @NH3MAN
    Jump ship then
  • I agree. I never thought I would say this but im also starting to lose patience in MS.
  • Why are you all loosing patience? I don't get it. MS are doing so much to bring features and services to WP. Integrating it with Windows down the line with Blue. They, like Nokia, have been courting and incentivising developers for months to get apps to the market. The SDK came late, it's been 4 months, apps are coming but you cannot expect miracles. 
    As for feautres, I want to hear what they are adding next, but you know what, if they do that then people use it against them to say "this is missing, it should be here now". It'd be like an official admission things are missing. Also, it lets the competition know what is coming, giving too much away. It's why the MS dev team have gone silent. I find it annoying, but I understand the sensible business decision behind it. It's not like Apple announce what's coming with iOS, or even Google with Android. Why do people expect MS to be different there? They are as open as they can be and I'd say more open than the competition. Sure we want it all now, but it does take time and I've no doubt they are doing their best to make it happen asap. They know what's at stake, they know they need to catch up and at the same time fight not give Blackberry a chance to be third.
    Could they advertise more? I honestly don't know as I never watch TV so have no idea if they market more or less than Apple & Google. Are there such things as "Android adverts"? I doubt it, just adverts by the companies that make Android products and the carriers who sell them. As for Google themselves, I doubt they advertise - except for the own Nexus hardware. So if MS make a "Surface Phone" we'll see ads, I don't expect them to do so before then.
    I have some bugs and gripes with my 920, but nothing serious and even though it doesn't do everything my Android phone did, it's so much more pleasant to use that I am happy to wait for what's coming next and I really think you all should relax and enjoy your phones.
  • There's no sense of urgency coming from MS when it comes to marketing or development. They need to get a stronger foothold to be able to withstand the BB invasion.
  • Agreed, the whole Zune/Xbox music snafu is similar to the Apple maps fiasco.
  • @hwangeruk
    Couldn't agree more, well said!
  • I agree in so much as I'm not fond of Google's business model. People don't understand that ad-supported does not equate to free (in the sense that there is a substantial premium on many of the things we buy to fund their advertising) and that people's perception of getting something free seems to make them less likely to avoid using a product that has something wrong with it (for example a bad privacy policy). In that way there is a decreased tendency for consumers to 'vote with their wallets' and so we don't necessarily see the products improve in the ways they should. It also makes it difficult for paid competitors to compete even with a better product. For example I'm kind of worried that MS Office may become unviable in favour of the awful google docs.
    That said I am/will be seriously considering my first android handset when the next galaxy comes out because of Microsoft's lethargy in dealing with adding missing features and generally fixing windows phone. When you are behind in the game with as much money as them why would you be so slow to improve your product in aim to get feature parity? It seems the others are just getting further ahead in capabilities and features. I understand not having a lot new at WP8 launch due to the kernel change, but the launch WP8 build was more or less done 6 months ago. We can't wait for 'Blue' for new features if that won't be here til 2014. To me it just seems android is getting further ahead, when WP should be catching up.
  • Sorry, double posted, not sure how to delete.
  • I've actually thought about grabbing an iPhone when Tmo gets it, mainly for the otterbox cases and the fact that Apple handles the updates themselves.
  • HTC 8x have otterbox cases available, as well as speck cases
  • The enthusiasm you see from Ben Rudolph is his job. He is paid to show that energy. For all you know he slips out his iPhone 5 the moment he goes home. Same goes for Joe Belfiore who's sort of a public figure too.
  • That does not happen.... Stop spreading fud
  • Take a moment to look at the username. Don't bother reasoning with ammar, FUD king of WPCentral.
  • I care so much.
  • Joe Belfiore (and Ben) has, and uses a variety of different products.  Its pretty much a job requirement to know what the competition is using. 
  • Hey ammarmalik2011, say hello to Ben and Joe for me! Didn't know you where that close a friend to them to know their habits when they're off duty!
  • Lol! You're crazy, and if you ever used a WP device then you would know how those guys wouldn't have any such desire to ever use a boring, lacking innovation, outdated, tiny little iPhone.
  • I actually own a Lumia 920.
  • Maybe they are waiting for Mango²!?
  • ..
    My thoughts exactly. Mango was awesome
  • I was joking. It was a big update for sure, but it didn't change a thing.
  • Changed my perspective on WP7 and swayed me to get one.
  • Me too! Mango was what convinced me to buy my first WP device, the HTC Radar!
  • Yeah....if you think Mango didn't change anything, you didn't have a pre-Mango phone.
  • +100
  • It gave my Samsung Focus a disappearing keyboard, lol. 
  • Hahaha . . . nice.
  • Spirits were high when mango was released. But it would seem with Apollo and portico.. Windows phone fan morale is low. We need another victory. A big update to put us on par with android/iphone, instagram app release, a truly USEFUL wallet app with developer backing (the right dev is everything), a more enthusiastic Xbox gaming push. We neeeed this
  • The problem is MS keeps going sideways, not forward. Add something, lose something else. WP8 is not better than WP7. In many ways it is worse. In some ways, much worse. And the things that really needed doing, like making the email client not unbearable, making something -- anything -- to make notifications usable, upgrade the built-in office client past suckface, giving us a solution for PDFs, upgrading (not ripping the guts out of) Zune, etc., just didn't get done. And for all the talk of ecosystem, which undoubtedly is a major part of why people would chose a MS platform: where is the Skype client that equals the one on iOS or Android? Where is the world-beating Exchange integration? Where is the tie-in with Xbox? Where is Xbox video?
  • And why does the SharePoint integration SUCK? Couldn't Microsoft at least get their own apps right?
  • Oh man, don't even start on SharePoint. What a disaster.
  • Aside from the way it doesn't sync unread/read states for mail properly, what is wrong with the email client? The UI itself is great.
  • What about the ability to use "Categories? What about a "real" single inbox so that, if I have multiple accounts I can choose from which one reply. What about a single " sent items" box. Of course all these features should be available as an option.
  • Real single inbox? Unless linked inboxes went away in WP8, you get exactly what you are talking about with that. Works slick as snot.
  • Are you joking? It is an unusable POS. How come I can't attach anything other than a pic/vid. How come I can't edit the contents of an email before I forward/reply? How come I can't forward/reply from an account other than the one I received the email from? How come the live tile goes back to zero when all I do is open the app, rather than showing me the number of unread messages? Where are the color codes for type? How can I set a flag with a to-do date so I get a reminder to respond at an appropriate time? How can I attach one email to another (not just forward)? These are all features I use many times daily, each. I could do most of them on my last three smartphones, a Treo (PalmOS), an E71 (Symbian) and a Pre (webOS), but not my new 920.
  • Does the built in email client in android and iOS do 100% of the things you mentioned? I honestly don't know. That's why I'm asking.
  • I do not know about Android or iPhone because I do not use either one but I could do it with my WM 6.5.
  • +1000000000
  • Well said. Exactly why I've completely lost faith in Microsoft. I'll continue to use my Windows Phone and Xbox. But that's it! My tablet is a Galaxy tab 2 & I no longer have a home PC or laptop. But if I did it would not be Windows 8.
  • Windows 8 RT apps are being regularly updated. FYI.
  • +100 xImtc , You are sooo Right, its not trolling when its the truth...
  • Agree with all but one thing, Xbox music/video sucks. Have it on w8 pro. They should have fixed w8 as well. No DVD playback without the media center pack? Media center sucks worse than Xbox music.
  • Exactly right. To me it seems like they have about 10 people working on windows phone and all of them are trying to go in different directions. They need thousands of people all moving towards making it feature wise better than its competitors. The live tile interface was good 3 years ago but the tiles need to be more flexible to compete with widgets. And the UI needs to not have elements where you can only see part of a word (for example when I'm looking for a song I want to be able to see the whole title, not just half of it. Metro was a good idea but someone overcooked it. Fix the damn UI microsoft!
    In fact why not scrap tiles as a replacement for notifications because that is not working. Counters disappear when you load the app even when you still have unread messages. And there is not enough customisation for developers. They need to be able to add their own graphics and animation, and have access to more tile UI elements than just text or a counter. They should make live tiles more flexible, but make them like a more customisable google now - providing the information relevant to the user at the time, whilst important notifications are kept in the notification centre.
  • I wish I had their jobs. Come in do nothing and speak corporate jargon all day and get paid big $$$$$$$. Thanks Ms for bungling Skype.
  • Then why don't do it if it's as simple as you say it is?
  • Because you've got to be a lazy trust fund kid to get those jobs.
  • Wish I was a trust fund baby
  • You keep telling yourself that.
  • Agree. Since killing Zune, it seems like they just don't care to do anything useful.
  • I'm also a blackberry fan (hence my name, lol)...and I've also wondered why bb didn't commit to strong advertising especially since a completely new platform bb10 was emerging. Like the new college student video, there were ton of other commercials,but not from the manufacturer itself. (in my opinion the super bowl commercial did nothing to show users what bb can do.) I wonder if they r going to sell the windows phone platform in the near future... And if so, if Nokia will be the future owner. Its almost as if they are neglecting it like a cinderella-like stepchild....its a beautiful interface and with careful attention, could be the 'newness' that Android and ios users are now craving!
  • Huh. There's been quite alot of marketing here in the UK. Although not over the past few weeks, it was only just over a month ago that there were Windows Phone branded digital ad booths along with a kiosk to try out the windows phone with representatives at a major shopping centre. Alongside that I've seen plenty of bus stop ads and around that time also saw the TV advertisement plenty of times.
    I can't see them constantly marketing it... you don't see Google or Apple doing it constantly. It'll be in bursts. Doom and gloom ftw!
  • +1 this.
  • +1 that
  • I agree that advertising in the states has definitely increased but it's nowhere near what Apple does. I believe that is the level of advertising MS needs with WP8 if they want it to succeed.
  • The only adverts i've seen on the TV are Nokia adverts, and a lot of them. You're prob getting confused they're not Windows Phone adverts their Nokia Windows Phone adverts.
  • The ads with celebs or WP ads not Nokia, if those are the ones you are refering to.
  • And they are obviously MS commercials since some of them use HTC's.
  • I've seen slim to no advertising here in the USA. I don't know if other regions have, but not here. Maybe I've missed the few that they had. The digital ads you speak of seem like the way to go.
  • Really? I've seen those Gwen Stefani and that Jessica Alba ads on TV non-stop. I just wish there were a few different ones rather than the same two running all the time.
  • Most people skip thru commercials these days. I personally see at least 4 a day in here in the U.S. Probably because I watch alot of sports.
  • Google and apple own the mobile market between them, they have no need to advertise. Microsoft on the other hand is so far behind they have to advertise the product if they want consumers to even know it exists.
  • The main ads I see on tv from MS are for the surface. I've seen the wp8 celeb ads but not so much since they were first put out.
  • This, definitely. Every time I get on the underground (I live in Germany) I see an ad for Windows Phone, keep seeing press ads as well. I would say that Microsoft is doing a good job of getting the word out, and the important place to be is on the street and in the mobile phone shops. No chance for me to go see a booth in Barcelona but I'm starting to see WP being pushed harder in shops, in print ads, in ads from Saturn, etc. etc.. Certainly the ads in the underground and in print are placed by Microsoft because they are the same line talking about "this person's phone" and the phone changes, sometimes it's a Lumia, sometimes it's the 8X.
  • My love affair with Windows phone is over..  The lack of things they promised me when they were talking about wp8 before it released isn't here yet.  All the problems with syncing and Xbox music should not be happening, or taking so long to fix IMO...  I wish I wouldn't have jumped on the band wagon so early....
  • +100
  • +1000
  • -58
  • =1043
  • I take it you didn't expereince WP7 at launch like I did?
    That was the time to leave. I went back to iphone. Im back though, and can easliy look pass the shortcoming for this things I love about my 920.
  • jump to ios or android. I here the same kind of complaints, albeit different topics.
  • +100000 Amen
  • +10000
  • I still love windows phone maybe because I have only had it for 2 months, bit so far all they need to do is fix Xbox music sync. To be honest I don't need a notification center since the lock screen does that and live tiles so personaly I would just get the live tiles working properly.
  • +1
  • Communication is OP no matter what you do.
  • WP could be incredible but its not and that's microsofts fault. They are incompetent. The released wp7,7.5,8 that wasn't finished and now 7.8. But the problem is that 8 feels more like a 7.8 than a new os. Its missing so many key features and son really simple one. Why isn't there the ability to create albums for photos? How simple can that be.
  • Good article, thank you. You need to send these articles to Microsoft. Spam them. Do what it takes to make them ACT!
  • +100000000000
  • I see alot of windows 8 ads than windows phone. Did Microsoft stopped airing Jessica Alba and other celebrities commercials?? I never saw the Jay Z one.
  • you said the reality... they should do more than Nokia... Nokia gave all their efforts to Windowsphone  but Microsoft somehow  no
  • Microsoft shouldn't advertise WP much as Nokia, HTC, Samsung, etc...  They don't make a phone they make the OS.  How many Windows 8 commericials do you see?  You see Surface commericals because that is the product.
  • Exactly. I know what you mean. Just like Google, you don't see them advertising Android with commercials, its all the OEMs like Samsung and HTC and such that are. Google makes the software but relies on the OEMs to advertise it on tv. When it comes to internet advertising, thats a different story. 
  • There's a difference though - Google doesn't charge for its OS, but Microsoft does. So Microsoft is making money off the phones, and would have an incentive (and posibly partial responsibility) to advertise.
  • What is Windows OS market share compared to WP? And I see commercials about,W8.
  • I don't really get why the marketing is issue here. To me it's more about the actual actions. At the moment one OEM (Nokia) is releasing and updating their own software on Windows Phone more, than what Microsoft is doing to their own platform. That to me is just pretty amazing. You would not expect that from Samsung on Android. They get solid stream of updates every 4-6 months on Android and juts update the devices.
  • I forgot to mention that I know a former IBM engineer that said the same for its company...that IBM really didn't see itself as a mobile friendly company and that's why they sold their laptop division to an Asian company- who rebranded it as Lenovo.
  • IBM got rid of it's PC business because they knew it was/is a low margin business. Why settle for 2% - 10% profit when you can sell servers and services for 25%+ profit.
  • I'm just relaying part of a conversation between myself and a high-level manager who was with IBM for 20+ years. I was also only referring to the laptop division and not the regular PC or all in ones that they harm done, no harm intended.
  • Microsoft has sucked at advertising for a long time. They get great products like Windows Media Center which still amazes people when I tell them I can record 4 HD channels at once on my PC, but they don't know how to get the word out to the masses. Apple can turn around and release the exact same thing and people will think they just sliced the first loaf of bread because thier ad agencies will make it look like they're selling that thing you never knew you had to have.
    Ballmer said there'd be a lot more Windows Phone ads out there and I do see them in print but the TV ads have pretty much disappeared in my area since Windows 8 hit the streets.
  • This. I realize that WMC is not "the way of the future" with hosted "cloud" video services, as the rest of the industry wants things to be. But if Microsoft could have made this a cohesive product to be offered by some cable competitor like satellite or AT&T U-verse, rather than trusting OEMs like HP to do the dirty work of providing the HTPC + Tuner + Remote, this would have been an amazing leap forward over cable set-top boxes that still suck to this day. I'm preparing to trade in my Scientific Atlanta Explorer 8300HDC for a WMC PC with 4 tuners. Not only will I be able to store more TV, record twice as many shows at once, and copy those shows to other PCs, DVD, etc; but I won't have to pay Time Warner $10/month for their pitifully slow box.
  • +100!!!
    I do not care about this Cloud obsession because I dot care to increase câble and ISP profits.
  • I do think Microsoft is (or should be) working aggressively bringing those Windows 8 gestures to Windows Phone.  I was staring at an app earlier today, wanted to swipe from the top to bring up the menu, knowing I couldn't do it.  My feeling is Microsoft doesn't talk much about current generaton products when they know something new is coming imminently.  Another possibility is that they are moving Windows Phone to Windows Division instead of Device, and there are some management bad blood occurring.  If the later is the case it's quite unfortunate.
  • Microsoft is in dying need of restructuring and getting in new people to get the job done..honestly it just feels they have their heads up their asses. I just sense no humility and understanding of the kind of effort they need to give. WP is a great product, but that doesn't matter if it isn't given a fuckload of attention and pushing to the consumers, given the situation with the smartphone market. 
  • +1
  • Microsoft needs to get Ballmer to do a Windows Phone version of this ad:
  • wow! take my money!! hahaha
  • Hahaha! That's intence!
    Microsoft needed a good jump start with Windows Phone 8.  They should have done the same thing they did with Windows 8 and offered the Surface Phone upon release.
    Leaving ANYTHING up to Nokia is a mistake.  They screwed up the 920 release by making it exclusive.  Imagine the "what could have been" if TMOB and VZW had a like device from Nokia late in 2012 to release.  NOW, Microsoft wants to leave all advertising and positioning up to Nokia?  Again, big mistake.
    Also, to add insult to injury, HTC announces NO NEW WINDOWS PHONES in 2013 this week.
    Hell, my Nokia on VZW doesn't even have Portico yet.  Seems like one black eye after the next.
  • But google never advertised android its always been HTC Samsung and carriers doing it for them. So why can't they do it for wp?
  • When 50 million customers have a choice of going to at&t for an iphone or getting a droid, your marketing requirements aren't as critical because 50 million people aren't going anywhere.
  • Just saw my first wp8 billboard on a very busy highway going into Dallas two weeks ago
  • Really?  I've seen quite a few along I-30 since December.  Maybe i'ts a slow rollout...
  • They haven't had to work this hard in so long, they don't know what to do. The 360 was the last time they actually had to bust their asses to be relevant. That was 8 years ago. Windows phone is an impressive product and Nokia has made it cooler than pre Nokia. But at the end of the day, if Microsoft doesn't write those checks to Zuckerberg for Instascam, take windows out of the name, buy some time on Glee and The Voice and roll out some A list stars Like Bieber, Beyonce, GaGa, Rihanna, Ryan Gosling ....etc, its going to fail. These actions are completely opposite the traditional method of building a fan base. But these aren't traditional times. Its like old people trying to market to young people. In theory they know what they're doing but in reality they just don't get it.
  • I completely agree! That's why I compared this to BlackBerry. They went through the exact same thing. They hired new executives, and got the ball rolling to produce a fresh new os bb10. But a lot of young ppl still don't know about it. The difference is, wp8 is sooo user friendly. The UI is refreshing, techy, elegant, all at the same time. Combine the trendiness of a fresh UI with the colorful combinations of phones and start screens, and you'll be begging teens to please leave some on the shelf.
    What Microsoft (like IBM) doesn't realize is that by marketing some products to a trendy-forward audience only increases the likelihood of sales. The galaxy s 3 was popular before it was even released but they still had a ton of commercials.
    At the end of the day, when u walk into a carrier store or visit their website, most windows phones r not getting the same advertising as other devices. Therefore proper advertising will give it a better playing field.
    If they are depe