Microsoft is taking the Windows Phone Challenge footage and launching it into cinemas across the US (sorry, everyone else who resides outside the states). Ben Rudolph, the popular face behind all this friendly cross-platform abuse, has crafted an insightful post on the Windows Phone Blog detailing some cinema chains that will be featuring the marketing material.

From now through March 28, look for new content playing at top theatre chains, including Lowes, Regal, AMC, and Cinemark. Viewers will be able to check out the videos just before everyone is reminded to turn off their mobile phones (keeping everything relevant of course). This isn't the first time Microsoft has launched a marketing promotion using the big screen - and we sure hope it isn't the last.

Check out the video above for some action showing Windows Phone taking on the Samsung Galaxy S3.

Source: Windows Phone Blog