Earlier this morning Microsoft cut the ribbon on their giant new store in Manhattan. Although it is technically five floors, really only three are for the public with two reserved for Microsoft and one exclusively for Dell and their range of hardware.
We toured the place and shot plenty of video to capture the once in a lifetime event. The crowd was massive and more importantly lasted. After 90 minutes, there was still a line around the block, and we were shoulder to shoulder with people inside, many of whom were buying new Surfaces or waiting in line for a Surface Book.
Overall, it was a gorgeous fall day, and Microsoft seems to have done it all right by this store. Later tonight, the store will be transforming over into Halo 5: Guardians more to celebrate that launch at 12:01 AM. We'll also stop by that party to grab some photos and see the turnout as well. For now, check out our photo gallery and three-minute video tour. Let us know what you think!
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Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.