Microsoft Studios rebranded to Xbox Game Studios

Over the past few years, the Xbox brand has become more than just a name to describe a console. It's prevalent on PC and on mobile devices. There are even reports that Microsoft is going to bring Xbox Live and Xbox Achievements to platforms like the Nintendo Switch. It seems that the higher-ups are the company are aware of this shift so they want Microsoft Studios to reflect that. During the Inside Xbox show, Matt Booty said that Microsoft Studios was being rebranded.

Booty, the Corporate Vice President of Xbox Game Studios — formerly Microsoft Studios — said the following to gamers everywhere.

At Xbox, we believe when everyone plays, we all win. It's why we're passionate about building a portfolio of games for players across console, PC, and mobile. As we've expanded our focus beyond the console, the Xbox brand has also evolved from its original roots. Today, Xbox is our gaming brand across all devices, no matter how or where you want to play, or who you want to play with. In that spirit, I'm pleased to share that we are changing the name of our game development organization from Microsoft Studios to Xbox Game Studios. Xbox Game Studios is made up of thirteen distinct game development teams responsible for beloved franchises like Age of Empires, Forza, Gears of War, Halo, and Minecraft. The teams at 343 Industries, The Coalition, Compulsion Games, The Initiative, inXile Entertainment, Minecraft, Ninja Theory, Obsidian Entertainment, Playground Games, Rare, Turn 10 Studios, Undead Labs, and... Global Publishing... are working hard to deliver incredible exclusives, original intellectual properties, and all-new chapters from your favorite franchises. 2019 is going to be a great year for Xbox gamers everywhere. Exclusive games including Crackdown 3, Gears 5, and Ori and the Will of the Wisps will be available to Xbox Game Pass members on the same day they launch worldwide. We're also working to deliver big content updates for games like Sea of Thieves, Forza Horizon 4, and Minecraft that players are going to love. We're also excited to see how the seven new game development studios we added to our team last year maximize their creative potential as part of Xbox Game Studios. As a gaming organization, we have never been in a better position to deliver a diverse line-up of exclusive games for Xbox fans now, and in the future.

It's great to see that Microsoft is expanding the brand to encompass all of its gaming ambitions. Considering that experiences like Hellblade: Senua's Sacrifice, The Outer Worlds, and Minecraft are available on other platforms, the name change is also a great promotional tool.

What do you think about Xbox Game Studios? Is it more in line with the image the company wants to portray? Let us know.

See Xbox One at Amazon (opens in new tab)

Asher Madan handles gaming news for Windows Central. Before joining Windows Central in 2017, Asher worked for a number of different gaming outlets. He has a background in medical science and is passionate about all forms of entertainment, cooking, and antiquing.

18 Comments
  • I like the new one. It's more specific and show more purposes.
  • Really? I thought it was about as generic sounding as they could get away with. Xbox as a verb, and game studios could be any other game studios. It just seems weird that they're trying to blend in, rather than stand out.
  • Xbox as a verb? What are you talking about? Did you consider Microsoft a verb too?
  • Why not just Xbox Studios? Simplicity is cool.
  • Booty said he wanted to get the game into the name. Studios can be anything. Game studios are about games.
  • Because Xbox is making shows and other stuff too, like the Halo Showtime project or the Gears of War film.
  • Microsoft and its obsession with rebranding sucks
  • True. But that's how people like Booty justify their position to their superiors. Hey, I get something done. Even if it is just renaming something. It's completely pointless, costs a couple of million and in two years they will rename it to something like xCloud Game Studios because what a surprise, Playstation people aren't particularly interested in Xbox games on their console. BTW why can't you un-report? Clicked that by mistake.
  • So you are guest_aosft's cousin....
  • Give it a year or so and it'll be Groove Game Studios. Haha
  • Booty has every right to make the studio his with just over a year on the job. and a name change makes sense. Booty and Phil are making work with Xbox
  • Well at least my copies of games will still say Microsoft Game Studios on them.
  • MS is getting it ready so they can sell the Xbox division. :)
  • Don't see that happening anytime soon IMO, it's the only connect MS now has with personal consumers, especially young ones.
    It also helps to keep pc's relevant in an ever shrinking PC world, the connection for them to computers, software and consumers to me seems priceless.
  • You people are delusional.
  • Hahahaha ok then
  • I hope Nintendo crushes their ambitions so that Xbox studios would release a portable consoles instead of piggyback😂
  • Nintendo's re-evaluates their HW business. But anyway, XPA and xCloud will be there, for Alienware, Surface, WoA (big, small, single screen or dual screen, which ever), Android and iOS.
    If you want to continue your progress on the go, run your games natively, use XPA+Win10.