Microsoft Tag Reader released for Windows Phone 7

We reported on this a week ago and sure enough, Microsoft held true as they released their updated version of MS Tag Reader for Windows Phone 7. With the tool now available, we can probably start using Tags here at WPCentral for links to stories, files, etc. Should be fun.

Overall, the program is quite nice and zippy. It can optionally use your location, which will be interesting to see how that is used. MS Tags can work on "mobile content, videos, music, retailers, contact information, social networks, promotions and more". Basically you just scan and the phone will "react" to what content is linked. Sounds cool, loved it in Windows Mobile.

First impression? Not bad but it doesn't have "live scan" like on Android, where the camera just scans the scene for the tag. Instead,  you have to actually snap a photo. Also, pro-tip: use the zoom feature to center the tag; putting the camera near your monitor just won't work.

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been here covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics and ran the projectors at movie theaters, which has done absolutely nothing for his career.

  • Didn't Microsoft Tag come out like about 5 years ago? Does anyone other than Microsoft use it?
  • 5 years? More like less than 2. As far as to who's using it, we use it here and it's not doing too badly. QR codes aren't exactly everywhere yet and Tag is actually a more robust system.
  • Thank you,The article is nice
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