Microsoft's allegiance isn't to OpenAI's pricey models — Satya Nadella's focus is selling any AI customers want for maximum profits

Microsoft CEO Satya Nadella speaks during an OpenAI DevDay event.
(Image credit: Getty Images | Justin Sullivan)

The emergence of Chinese AI startup DeepSeek has taken the world by storm, especially the company released a research paper claiming that its R1 model surpasses proprietary AI models like OpenAI's o3 model across a wide range of benchmarks at a fraction of the development cost.

Shortly after the launch, reports claimed that DeepSeek unlawfully used OpenAI's data to train its cost-effective model. The ChatGPT maker's CEO, Sam Altman, admitted that DeepSeek's R1 AI model was quite impressive but claimed OpenAI was better positioned to "obviously deliver much better models" as it strives to hit the coveted AGI benchmark.

Satya Nadella reportedly instructed his team to install DeepSeek's R1 AI model on Microsoft's cloud, selling its access to customers alongside other products from competitors in the space, including OpenAI. “Get it out,” Nadella recounts the moments leading to R1 being installed in Microsoft's cloud.

Kevin Okemwa
Contributor

Kevin Okemwa is a seasoned tech journalist based in Nairobi, Kenya with lots of experience covering the latest trends and developments in the industry at Windows Central. With a passion for innovation and a keen eye for detail, he has written for leading publications such as OnMSFT, MakeUseOf, and Windows Report, providing insightful analysis and breaking news on everything revolving around the Microsoft ecosystem. While AFK and not busy following the ever-emerging trends in tech, you can find him exploring the world or listening to music.

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