Microsoft to overhaul the MSN portal, plans to release Bing apps on iOS and Android
Microsoft is planning to revamp its MSN portal. The web service has been available for consumers to use for more than a decade, providing insights into the latest headlines, favorite sports, searching through highlighted content on the web and checking emails. The company has published a preview website, showing off what's to come. Microsoft will also be bringing across its Bing apps – which are currently available on Windows and Windows Phone – to Android and iOS, rebranding them all under the MSN umbrella.
The new website integrates into a connected Microsoft account to offer a more personalized experience too. Browsers will be able to quickly check their Outlook.com account, OneDrive and even OneNote scribbles. Then there's Facebook, Twitter, Office 365 and Skype to really expand on external connectivity. It's a neat layout, which will be complimented by MSN apps available across the board.
To make things slightly more confusing for the consumer, Microsoft will be rebranding its Bing suite of apps to MSN. These apps are currently available on Microsoft platforms (without the Bing branding), but will be launched on competitor platforms in the future. It's an interesting switch since the company has previously left its MSN branding behind while Windows Live and Bing took to the stage, but it seems we could well be looking at a slight mix up to have everything synced across the MSN portal from said Bing (soon to be MSN) apps on multiple platforms.
Mobile-first, cloud-first indeed. Microsoft will be rolling out the design overhaul in the coming months. Check out the new preview site over on MSN and let us know what you think in the comments. Unable to load the preview? Turn your ad blocker extensions off.
Source: Microsoft (opens in new tab); thanks to everyone who tipped us!
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.
The MSN name is self-referential to the company name, and consistent cross-platform brand recognition is essential.
I'm glad to see additional Microsoft services are easily discoverable and accessible. Likewise for the Feedback option.
They shpuld focus on there own products to make it a ultimate one in there respectivr field
I have moaned about Rich Edmonds articles before -- but he still works here, and still writes in the overly wordy way that I only ever see in people that use English as their second tongue.
Nevertheless, he does get some good news stories out. Obviously he'll never be Chaucer, but then again, it's WPCentral!
I personally wish they had a system where the article gets checked by a colleague before publishing. Such errors would be eradicated. In lieu of that, just overlook the errors.
Android and IOS apps make totally sense.
Actually, probably more people use MSN than Bing.
Also Microsoft really has to show something astounding with the next version of windows phone of they want to keep it in the game, because they are slowly giving away all it's benefits to the competitors.
The great Bing Apps. Honestly, it does not seem that Microsoft is a giant.
Next thing we know, WP and RT and going to merge into Windows Mobile...!
The addition of Facebook and Twitter integration in a neat way is very welcome as well.
'pound slumps to new low as independence referendum nears'
Cheers Alex Salmond you pr*ck...getting Scotland all Braveheartified on the basis of false promises and lies.
Back to the news story, what on earth are MS thinking?!! MSN is a nothing brand. Bing actually has some mindshare....
Better still, why not just stick with Microsoft for all things? Google has faith in their core brand, as does Apple.
I believe one of the changes to Bing was because of anti-trust issues in Europe. Wonder how this will go down in Brussels?
MSFT need to focus on making sure they're the best at what they do, not changing things "just because".
And as for giving apps and services to other platforms, that's fine as long as Windows and Windows Phone get the updates first.
Office, Office365, Office Web Apps, Office Online, Office Desktop, Office Mobile
Music that's become Xbox Music
Bing apps become non Bing apps that will become MSN apps.
Skype and Lync
Suface Pro and Surface RT
What happened to the One future. Too many brands and brand names made worse by swapping them around.
It is confusing...,
'Jump to android' is a far better idea if you're going to switch, since it trounces iOS in every way, shape and form.
Enhancing and highlighting MSN integration with additional Microsoft services is long overdue, and certainly builds synergy and brand awareness.
Consistent user experience and easily discoverable services are essential for a healthy cross-platform ecosystem.