New AdDuplex report shows Windows 10 Mobile on the rise, Lumia 535 most popular phone

AdDuplex has released its report for the month of April showcasing statistics of the Windows mobile platform. What's notable in the latest findings is how the Lumia 535 has become the most popular Windows-based smartphone. As well as the switch of most popular phone, Windows 10 Mobile continues to be on the rise, almost hitting 10% of all surveyed devices.


Contrary to growth of Microsoft's latest version of its mobile OS, Windows Phone 8.1 experienced a sharp decline but maintains a comfortable 79% hold of the market. An interesting tidbit is how Windows Phone 7.x and 8.0 still appear in the charts at 4.2% and 7.5%, respectively. Back to phones and we're sad to see the Lumia 520 dethroned by the Lumia 535 by losing 0.8% of its share of the Windows Phone pie.


Looking at the UK, we can see that the country is the only one in this month's report to feature a Windows 10 Mobile handset in the top 10. The Lumia 550 has entered the chart at number 7 with 5.4% of the market. Should you wish to learn more about marketshare in different countries, be sure to head to AdDuplex tomorrow to read through the full report.

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.