Nokia to get involved with car makers and provide HERE Connected Driving

Nokia has today unveiled (after teasing the announcement yesterday) a new suite of HERE apps for auto manufacturers to take advantage of. Offering a end-to-end driving solution, Nokia will be aiding car makers to bring the driver to the cloud, integrate with other services and provide a rich experience that doesn't get in the way of driving the vehicle. Your next car may just be powering some Nokia HERE services.

These new services include HERE Auto, HERE Auto Cloud and HERE Auto Companion. The company has also been working hard to improve HERE Traffic with a brand new system to process data more efficiently than previously possible. Nokia will be showing off HERE Connected Driving at the International Motor Show in Frankfurt, Germany, starting on September 10th.

It's a large move by Nokia, but one that makes perfect sense. Working hard on perfecting its navigation and mapping service, Nokia has managed to create a suite of tools that would work well with drivers of today who are digitally connected. We're not simply talking about basic navigation either as drivers will be able to use the services to synchronise routes and other personal details, information about their car and devices, finding the perfect parking spot or closest petrol station.


Nokia's venturing into the car to aid drivers.

So what will these new apps do?

HERE Auto is billed as the first embedded in-car navigation experience that delivers the correct map at that moment, without a data connection. Drivers can enjoy voice guided, turn-by-turn navigation in 95 countries in 2D and 3D views. Nokia will be opening up development to car makers with an SDK to enable the extension of functionality (entertainment, social networking and more). 

HERE Auto Cloud provides drivers with always-on access to several services to aid with the journey, such as real-time traffic updates, helping drivers avoid congestion, road closures or blockages. Since this is HERE we're talking about, drivers will also be able to check out recommendations on places to eat, where to park, or even where to charge an electric vehicle.

HERE Auto Companion will be the mobile and web deployment, keeping drivers connected even outside the vehicle. Much like companion apps being released by car makers themselves, HERE Companion will enable drivers to synchronise their favourite places and routes across multiple hardware so they won't have to deal with setting up prior to travelling.

Since you'll not be in your vehicle, you'll be able to take advantage of walking navigation, public transport routes and indoor venue maps we've come to know and love from Nokia. LiveSight augmented reality will also be used to locate where a car currently is, as well as listing car status (fuel, tire pressure, etc). It sounds rather rad.

Lastly, we have HERE Traffic. Improved by using their engine, "Halo" Nokia has been able to process data more efficiently to provide accurate weather readings, reports on traffic congestion and other factors that could affect the journey. Drivers will be able to use improved time estimations to plan ahead for reaching their destination.

HERE Companion

HERE Companion will bring HERE auto to Windows Phone.

Thilo Koslowski, VP of Automotive at Gartner, had the following to comment on Nokia's announcement:

"By 2016, the majority of consumers in mature markets will consider in-vehicle web-based data access a key criterion in their automotive purchase. Successful connected vehicle solutions will add value to the connected driver’s digital lifestyle and enable integrated cross-device experiences relevant for people everyday."

Nokia is definitely investing in the future with technology to help improve the driving experience. The company signed deals with multiple brands last year to provide location services. With vehicles playing an important role in today's transport infrastructure, it would be almost wrong for Nokia not to use its services to work with auto makers and provide rich solutions while on the move. We're sure to learn more at the International Motor Show.

If you're not able to take advantage of this new technology, fear not as there's always the suite of navigation apps on Windows Phone, including HERE Maps and HERE Drive that provide a rich experience in turn-by-turn navigation. But it's always cool to have such services already built-in, right?

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.

  • Wow do other GPS navs have a menu that shows mileage and gas on it?
  • No, this is not typical.
    Nokia is dependant on the auto-maker for this to work. The car system has to provide the information to the Here Drive software.
    This is where this nice plan can fail. Meanwhile, if deployed by many car makers, this could be an excellent springboard for Windows Phone.
    Rest assured the competition won't stand still though.
  • It really is a genus idea and it could really help people who don't know alot about cars
  • Freaking awesome. I'd love this in my car!
  • I find Navigon better then here drive.
  • Navigon gets their data from Nokia/Navteq
  • Yea but the program and route calculation is better. Nokia should buy Navigon.
  • I agree! Nokia should definitely buy navigon. I had it years ago on my iPhone 4. Would love to download it again for my 1020 but I dnt wanna pay for it again .
  • Im too big on there navigation.. Compared to others, here drive always takes me on a longer route
  • Not*^^
  • Their*^^ ;-)
  • And I thought he was referring to they're competition. ;-)
  • It usually does :P ,in settings change route to smaller one ,then u get shorter route.
  • Longer but efficient
  • I would like to know if it is only for car maker solutions or also for third party devices like pioneer
  • So does this mean all auto manufacturers who currently use Navtaq will be switching over? Or are those 2 completely separate?
  • I would say separate, but related.  Navtaq are the maps.  HERE is the presentation of the maps, among other things.  Other companies can, and do, use the Navtaq maps for their mapping services.
  • navteq doenst exsist anymore. navteq has been fully integrated with nokia. 
  • So what is the name of the map data provider? Here maps?
  • No, just Nokia... The internal division responsible for maps... Formally known as navteq.
  • Mozilla firefox os is giving free developer phones for students and developers in us, uk and india. Register here for more info.
  • Check out the forum terrorist, trying to hijack this thread.
    This comments has nothing to do with the thread's topic, get the fuck out.
  • Also the link is spam
  • Lol!
  • Tell em Goku :P
  • spam!
  • yeah because Firefox OS is the future /s
    I only wonder why the "first!" comment gets deleted sometimes by these ultramega obvious spam doesnt get deleted!
  • Wow, they are serious about this aren't they ;-)
  • Nokia is industry leader in providing in-car navigation with 80% marketshare, so there is no question about them getting serious now, they want to consolidate and extend their lead.
  • I'm waiting for the chance of a Window based head unit, preferably Nokia designing one and life will be grand. Wishful thinking. But for the time being when the Bandit comes I may very well install one customly into my bottom console with easy detachment as long as GDR3 supports landscape.
  • Ford Sync is a windows embedded system
  • I don't drive ford. And that's a factory unit not 3rd party.
  • People are already using iPads for the head unit I don't see why the new Nokia tablet couldn't be used.
  • For me Nokia will do a very good work.. I hope a very good future... And for smartphone, of course, I hope in WP 8.1!! :D
  • Would like to see them partner with a big American manufacturer, like GM.
  • It makes more sense to go with Ford as they are already using Microsoft sync but the more the merrier
  • That would be nice for Nokia but I would never buy a Government Motors vehicle.
  • ^ ford never needed any help ^^
  • It really needs to be improved still cause sometime it doesn't work for me in NY!
  • The moves between Nokia and MS is why Google is concerned.
  • This is purely Nokia effort, No MS involvement in this, Nokia already has 80% marketshare in car navigation services and they work with almost all the car brands.
  • Nokia is concerned because MS is not doing anything for them.
  • source? oh wait, i dont expect one since you are just talking crap :)
  • Just in time. I'll be able to afford a car in, say, 10 years so by then every one of them will have this inside. :) Great job, Nokia, I have no doubts this will be the cow you'll be able to milk for a long, looooong time. :)
  • THIS!! +NokiaAuto
  • shame their 'streetside' is quite up to google's coverage...
  • Thats bing... ALthough, Here is still no where near google street...
  • If my next car offers Here powered driving assistance, it probably will not be my next car. My 928 is a great phone - the Here apps suck at an almost Apple maps level of embarrassing.
  • Nokia has 80% marketshare in car satnav business with almost all car manufacturers working with them. Good Luck buying you next car LOL.
  • Reminder they can't build out the entire earth over night but they are trying. Three years ago google maps were just ok.
  • Oh fck off hater
  • Stop trolling and go back to shamesung articles bitch
  • The one thing that depresses me sometimes on these threads is that anybody who doesn't 100% love everything Microsoft or Nokia has to offer is a troll. Are people not allowed to offer criticism? He has a point. Google maps DOES tend to offer better navigation. Its also been around much longer though. I personally use HERE just to support them and I like the UI, but I have seen here mess up on more obscure locations. It even misdirected me to a neighborhood when I was trying to get to the movies in downtown Austin, TX. All of that said, its still a fairly well done product still in its first year, and it was executed significantly better than Apple maps was. But just because somebody doesn't think Nokia is foolproof doesn't make them a troll. They've obviously made mistakes, that's why they aren't number one, but that doesn't mean they aren't doing things properly now and making a real effort to turn it around.
  • I agree with your troll comment. However, Google Maps isn't exactly the cat's meow. According to them, my house (in the SF Bay Area nonetheless) doesn't exist. I actually like that Google won't be spying on me, but the point is that their maps aren't perfect, either.
  • One again we see an area that MS had a hand in before others with Sync and Blue&Me, yet they didn't develops it further to be a leader in the space. Both Apple and Android are already releasing systems and have deals with auto manufactures, nice to see Nokia jump in to compete.
  • Auto Industry should not go the route of exclusive offerings at all. Instead, why cant they just provide the flat panel and leave it to consumers to choose the content provider. For example, if I choose Audi, it has inbuilt google offerings and What if I like the car but dont dont google's offerings? same with Tesla. Instead, they should have the a way to leave it to the consumers to choose between lets say Bing, Nokia Here or google maps and other services. I understand they want to integrate the car specific software. They can still do that somewhat similar to how PC OEMs do, but not make it a bloatware. That works out much cheaper for the consumer instead of paying $2000 for a stinkin' navigation system in a car.
  • If they do this companies like Mercedes and BMW who take customer experience very seriously couldn't provide the same level of service access the board
  • Yup, Luxury car manufacturers like BMW and Mercedes can't take chances with quality and customer experience.
    Good news is that Mercedes and BMW use Nokia maps for their in-car navigation :)
  • Im not saying they shouldn't include their software. For example, BMW assist can still be part of the offerings. Even today, thats an optional package.. right? I dont think it came with the premium package we got on our car. All I'm saying is that for the overall way the packaging works today for navigation has to change specially that bing/google etc are being pre-installed on cars. Toyota/Hondas have bing, Audi/VW have google. so very soon car industry will be a platform for ecosystem war.
  • I'll buy from the automaker who incorporates this... Let's go Tesla/Ford/Subaru!!!!!
  • hope they're charging for this, Nokia needs to start making some money!
  • As an Audi owner and enthusiast, I love that the marketing photo is a picture of an Audi!!!
    //Audi Sport
  • I hate these built-in nav systems. I already have the one I want on my phone (Bing Maps) and don't want to pay for a redundant system on my car. As long as they remain primarily optional I'm ok.
  • I wish I could say I'm excited about this, but before I start celebrating new features I'd like to see Nokia get the basics right.
    I've tried Garmin and the new Scout nav app, and both of them soundly outperform Nokia Here/Drive when it comes to basic things like routing. Maybe all the apps perform more or less equally in Manhattan, but out here in Indiana/Illinois/Chicago, Nokia drive is still a second-tier experience.
    I'd still be using Garmin even if I had to re-purchase it.
  • This... Is @#$%& AWESOME no way! I need this NOW. Give us this in our lumias. Lets go! That is so freakin cool man. We should be able to purchase a radio unit with this integrated. So we don't have to spend $30,000 just to get it. Oh man I am so anticipating this!!
  • Also, if only Ford or Chevy gets this I'll be frantic. They both fuc$%Ing suck. Toyota and Honda please. Especially not $100k+ cars. Lets be realistic here.
  • HERE apps are great, but Nokia need to work on the user interface, some times it is hard to find stuff, i am sure i was able to display traffic information on my 920 on HERE drive+ app, not i forgot & cant find how to see traffic information. They have all the options/information but they need to work on how to make it easy to find stuff that we need.
  • demo here
  • Hm, a European Beamer in New York? Why do they always have to create fake pictures?