Nokia has been a busy bee with bringing more big brand support to Windows Phone. We recently covered the manufacturer creating partnerships with a number of companies for new official Windows Phone apps to be developed, and to add one more name to the list we have Six Flags. For those who aren't familiar with the brand; Six Flags is an entertainment corporation that owns and runs multiple theme parks across the U.S., Mexico and Canada.
Lumia Windows Phone owners will be able to enjoy a custom app, which will be available for all U.S. states, and Nokia will embark on a marketing partnership with Six Flags -- providing opportunities for the Lumia 900 to be advertised in amusement parks. Additionally, both companies will partner on national sweepstakes and retail promotions.
What about the app itself? The Six Flag app will sport unique content for each theme park, including an interactive map, attractions / ride information, cuisine and shopping, as well as special event listings. A customisable day planner enables visitors to plan their day ahead and check out rich media from Six Flags TV. Nokia will also provide discounts each night on select in-park retail, restaurant or games locations with Nokia Nightly Offers.
Check out the press release after the break. Source: PRNewsWire; Thanks Brian for the tip!
GRAND PRAIRIE, Texas, May 7, 2012 -- Six Flags Entertainment Corporation (NYSE: SIX) announced today an integrated marketing and mobile development partnership with Nokia to support the new Lumia 900 and debut a custom application for Six Flags guests for all U.S. locations. The partnership will provide Nokia with marketing opportunities across the Six Flags parks through its Media Network. Additionally, Nokia and Six Flags will partner on national sweepstakes and retail promotions.
The centerpiece of the program is the development of a custom Six Flags application exclusively for Nokia Lumia consumers. The application will feature unique content for each participating Six Flags theme park, including an interactive map, information on attractions, food and shopping as well as special event listings, a custom day planner and video content from Six Flags TV. In addition, the application will present owners with exclusive benefits such as Nokia Nightly Offers that provide discounts each night on select in-park retail, restaurant or games locations.
"This partnership exemplifies and takes advantage of our entire portfolio of marketing assets and provides an incredible benefit to our guests," said David McKillips, senior vice president of corporate alliances for Six Flags Entertainment. "We are really excited to see the Nokia brand integrated into our parks and to deliver exclusive benefits to our guests."
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is the world's largest regional theme park company with $1.0 billion in revenue and 19 parks across the United States, Mexico and Canada. For more than 50 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions including up-close animal encounters, Fright Fest and Holiday in the Park. For more information, visit sixflags.com.
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