Nokia tripled normal marketing expenditures with Lumia Windows Phones

By Daniel Rubino
last updated

In a new article with Business Week, Nokia CEO Stephen Elop talks of US plans next year as well as Nokia strategy. While nothing concrete is stated, multiple US carriers were noted (and we know T-Mobile is one of those). In addition, it was revealed that Nokia has tripled normal marketing expenditures for the Lumia 710 and 800 when compared to previous launches by the Finnish company--both a sign of desperation but also perhaps confidence in the platform.

Also worthy of attention is the mention of them being picked up by 31 carriers in six European countries for the Lumia 800, with Russia and Asian markets by year end. A notable accomplishment for an initial launch. Finally, Elop dodges the question a bit about Windows 8 tablets but notes “There’s a new tablet opportunity coming...We see the opportunity...", possibly hinting at future plans (see their experimental flexible display for another hint).

One thing that can be noted about Nokia: they're the 800lb gorilla in the room and we're starting to see them make some movement.

Source: Bloomberg Business Week

Daniel Rubino
Daniel Rubino
Editor-in-chief

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.

9 Comments
  • I wonder if Lumia brand will be renamed in Spain. In Spanish, Lumia means "prostitute". Is an old fashioned word, but every single spaniard knows its meaning.
  • According to friends in spain hardly anyone knows the word though. It's even slang and not an official word in the spanisch language.
  • Those friends of you should tweet less an read more books.Everybody over 30 years knows the word "lumia", more frecuently used in its abbreviated form "lumi".
  • That is very old apparently, and they were aware of it when they named the phone. I really doubt everybody over 30 knows of it as their market research would have identified that.http://www.engadget.com/2011/11/02/whats-in-a-name-nokias-new-lumia-and-...
  • Agree with Falconx.
  • I'm sure 'Prostitute 800' and 'Prostitute 710' would be very effective names to market a phone with. I say go with it!
  • Mmmm it only means that in Spain probably. I live in Mexico and in here Lumia doesn't mean anything...Anyway it is weird that it means that. =P
  • Speak for yourself. I am Spanish and the word "lumia" only reminds me of "light".
  • see that's the problem with spanish people, no unity lol