PureView: Nokia teases at more innovation to come

The team at Nokia has published a new blog post detailing a brief overlook of PureView imaging technology and what's to come in 2013. Jeppe Christensen reminds us how it all began in 2004 with the one megapixel camera inside the Nokia 7610, but it's 2012 which has stood out for the company regarding its photography capabilities and technology.

Nokia unveiled the PureView 808 back at Mobile World Congress in 2012, which amazed consumers and the media with the 41MP shooter that was stuck on the rear of the handset. The Lumia 920 Windows Phone then took over with the application of PureView technology to solve the issue of taking low-light photos.

Juha Alakarhu, head of imaging technologies of Nokia, had the following to say on the future of PureView:

"I think it’s important to underscore that PureView doesn’t mean any specific technology. It’s the latest and greatest in imaging. When you buy a Nokia phone with PureView, you are getting our highest quality imaging innovation. Nokia 808 PureView solved the problem of zooming and sharpness, and for Nokia Lumia 920, it was low light."

Juha believes there are many challenges ahead with problems that still need to be solved. He continues to explain that imaging is subjective and offers a quick insight into the future by revealing the company will be driving innovation in key areas to deepen and enrich the overall experience. Unfortunately, he couldn't reveal specifics (for obvious reasons), but at least we can expect much more to come from Nokia.

"We’re looking at imaging holistically, from optics to display, and working on all of those to improve. It’s very complicated, and the trick is to make all these building blocks work well together,” says Juha. “But it’s not just purely hardware innovation. You need to get the software to work as well. That’s the real beauty — that’s what makes a truly amazing solution."

Lumia 920 Lens

Alakarhu moves onto the collaboration between the hardware and software teams, which he feels is key to the quality of innovation and improvements applied by the company in its products. So what's the major issue Alakarhu wishes to be solved? 

 “I’d love to make it super easy to get great photos every single time,” he tells us. “You should be able to give your phone to a 3-year old and still capture amazing photos, like with a big DSLR camera."

Nokia has managed to achieve something special with the Lumia 920. The imaging and video capture capabilities of the hardware (as well as software) is nothing short of remarkable - especially when the smartphone is used in low light environments. While there are teething issues (as is the case with all technology), with the team focused heavily on continuing the lead of innovation in camera phone technology, we're excited by the future.

To close off, the company plans to give away 10 Nokia PowerUp Speakers this week. All that's required to be in with the opportunity is to send out a tweet with the #NokiaPoweredMeUp hashtag 

Source: Nokia

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds is Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him over on Twitter at @RichEdmonds.

  • I think next pureview should be better software to manage the image processing. Pureview in 920 is too bad to have same 'pureview' name like the 808. Even ATIVS have better daylight image than 920,sigh.. Ps. I have 920
  • Um, here is a loose definition of what PureView is referring to:
    PureView 1: Dat 41 MP camera on the Nokia 808 PureView. Simply put, it allows the user to take daytime photos with GREAT detail. Think 5 MP photos where you can zoom in 8 times.
    PureView 2: Here's an optimized 8.7 MP camera on the Lumia 920. It has OIS (something to do with stabilizing the camera)
    Here's what OIS is for:
    1. Videos
    2. Night photos (longer exposure time)
    What OIS is not for:
    1. Day photos
    Then again, I would like a camera that's not hampered by an OS, and does not require an update to be able to produce great photos.
    I would also like a camera that does not require a professional photographer to take great pictures :)
  • Every digital camera has fireware and a user interaction layer known as an operating system.
  • I also have a 920 and while the differences in daylight photos are virtually non existant from ativ s photos (after the 920 pr1 update), the 920 completely rapes it as video capturing and in low light pics. I don't know about you but at least in my case the great majority of the time that I need to take a picture i'm either indoors or outside at light, and in both scenarios the 920 is way ahead of the competition.
  • +1
  • +1
  • Simply brilliant! I truly enjoy the camera on my Nokia 920.
  • If only Nokia put their high-end phone on Verizon...
  • Its the other way around..
    if only Verizon agrees to get lumia 920 aboard ....it would be awesome.
  • Exciting!!
  • Oversampling + OIS + Low light = AWESOME
  • Teaser:
    Nokia has filed a patent application for the sensing of photons utilizing graphene technology
  • Since they say the next Lumia will be thinner I doubt it'll be the 41 MP camera alot of people are after.
  • and considering how the main negative people complain about the 920 is size and weight, I dont see the 41MP option returning unless its a niche product like the Android camera out now.
  • Such a shame, this obsession with thinness. We're missing out on great features because of it.
  • There is a "rumor" about a nokia device codenamed: Catwalk. Wil that be the quadcore, polyaluminum body, 41MP Pureview version of the L920? :D
  • best sensors and cameras, best photos, no instagram to share. :(
  • <p>Imagine if Lumia Pureview 808 will be bundled by a Nokia exclusive Instagram app. &nbsp;Though I am not a user of the service, it will really be good for the platform.</p>
  • Instagram will ruin the photos anyway.
  • I think we'll see 4X lossless zoom on the 20MP S4 Pro censor, or a custom chip next. In the fall I think we'll see OIS and Lossless zoom combined. Logical steps really. They aren't going to do anything that slows the sales momentum the 920 has. The 940/950 will go the lossless zoom route while the 920 tackles low light. You pick the technology you value most. Both high end but solving two different problems. The 940 will be light, and great for daytime shots. The 920 will be colorful and great for nighttime shots
  • I am still hating the auto focus so many times I had the correct macro shot in the focus and came out blurry!!! I know it's probably the lighting but the same shots that auto focused in perfect with my Samsung Focus S came out perfect but the Lumia 920 the macro shots look like they are great then last second blurry!! Been doing Macro shots for about 5 years now for my job and I guess I need more options for taking better shots!
  • http://press.nokia.com/2013/01/10/nokia-exceeds-previous-q4-2012-outlook-for-devices-services-and-nokia-siemens-networks/
    Pretty decent results 4.4 Million Lumia's sold in Q4.
  • I want my Lumia to zoom into the moon!!!!!! Okay maybe Im dreaming out too loud.
  • 808 + WP8 with WVGA instead of nHD, perhaps a more recent SOC (S4, say) and possibly OIS. Sold!