Queries for 'Lumia' outpace 'Windows Phone' showing strong brand awareness for Nokia
The Nokia Lumia 800: Trend setter
We’ve had discussions before, sometimes heated, about what should be the proper name for Windows Phone and whether it’s catchy, unique enough or even hampered by the “Windows” name. But one thing is for sure, Nokia seems to have a hit with the 'Lumia' brand.
Using Google’s Trends function to compare searches for 'Windows Phones' against 'Lumia' you get an interesting result. Since about November 2011, 'Lumia' has been searched for much more often than 'Windows Phone' which is curious only because Nokia’s handsets are a subset of Windows Phone, yet they’re clearly leading in terms of brand awareness and consumer curiosity.
Last 12 months of Google searches for 'Lumia' vs 'Windows Phone' vs 'Windows Mobile'
Going further, looking at “news reference volume” which details how often Lumia is cited in the media, we can see that although it trails Windows Phone, it often follows the same pattern of interest and is near the same level.
Perhaps just as interesting is if you compare ‘Windows Mobile’ versus ‘Windows Phone’ you can see a slow downward trend for the former but it still trends quite high. That reinforces the belief that many are still confusing the two brands and Microsoft still has a naming problem, which is slowly being overcome.
There should be little doubt that Nokia with their branding and ability to make headlines has raised awareness a lot for Microsoft’s mobile OS, so much so that they’re in fact leading the interest, often getting ahead of “Windows Phone” itself. That’s impressive work and is a good sign that Nokia is resonating with users out there and backs up what many of us have been saying, which is Nokia is the key to Windows Phone success now and in the future.
Source: Google Trends; via TNW; Thanks, piaqt, for the heads up
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Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.