Report: Windows Phone gamers monetising at a higher rate
The Windows Phone Store (previously the Windows Phone Marketplace) has been growing at a fairly steady rate since the platform launched back in 2010. The number of apps and games available to consumers to download (both free and paid) is still increasing, and the platform has passed the 100,000 app milestone.
Since Windows Phone is a smaller ecosystem than both iOS and Android, is it worth investing in app and game development? According to data from EEDAR's 2012 Mobile Syndicated Reports, Windows Phone is actually a valid option for developers when it comes to monetisation. According to the reports, Windows Phone users spend more funds in the Store than users on competing platforms.
10 percent of Windows Phone gamers are classified as "Whales" (those who spend more than $25 a month in the store), compared to just 4 percent on both iOS and Android. The report from EEDAR also notes that 28% of the total number of gamers on the mobile platform are "Dolphins" (people who spend between $5-25 a month). iOS and Android are at 19 and 15 percent respectively. Windows Phone owners aren't afraid of parting with cash.
Overall Windows Phone has the smallest percentage of consumers who don't spend money on apps and games - at just 21 percent. Developers (and the large studios) have continuously passed on Windows Phone due to little marketshare and opportunities for ROI. With Microsoft pushing the platform in the right direction, coupled with Windows 8, developers may have to reconsider the platform if this report is accurate.
But while the percentages of paying consumers are fairly high for Windows Phone, the audience size is still relatively small compared to both iOS and Android. This is an issue Microsoft (and partnered OEMs) are looking to solve through more aggressive marketing and system improvements rolled out in updates.
The report is wrapped up with an interesting question for developers: Ultimately it depends on the target audience. Does your game rely on a larger, casual fan base? Or would it monetize better in an environment with fewer competitors and consumers who are more willing to spend?
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.
almost all of our apps / games are a little more expensive on WP, and unlike android users (or at least everyone i've ever spoken to) we actually buy things, not just see how quickly the thing can be jailbroken and start running whatever they want
oddly, i buy more games than any of my iphone owning buddies, meaning i spend shedloads more on games, all of theirs they buy for about £1 on average
maybe game devs should start shitting on android rather than WP judging by my exeriences & that table up there
That has less to do with nokia and more to do with how we are cheated in Germany and Uk. Here in Germany its like they convert the dollar price to the euro price with a 1:1 ration. That shouldn't be allowed and is unacceptable but who do you want to complain to.
Anyway I'm almost sure you can link a PayPal account to your Live one and use it in WP7; WP8; W8 and Xbox
But yeah, I'd have bought a bunch of apps if they'd support PayPal on WP7, I also linked it with my Xbox account, but I still don't get the option to pay with PayPal in the WP Marketplace, though I can pay with PayPal in the Windows 8 Store :).