Samsung’s unveiling of the ATIV-S Windows Phone 8 at IFA (Video)

With Samsung’s huge press conference just wrapping up, we’re going through all the news. Of course the big story of the day for our audience is the ATIV-S, the new Windows Phone 8 device coming this fall.

For those of you who missed the unofficial unveiling, you can watch that segment of the conference right here at Windows Phone Central. It's even in glorious 720P, thanks to our Rafael Rivera.

And when done, head over to our poll to voice your opinion on the Samsung’s new flagship Windows Phone!

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been here covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics and ran the projectors at movie theaters, which has done absolutely nothing for his career.

  • Think Im sticking with Nokia!
  • Half baked attempt by Samsung at best
  • Sounds like my name...Atif
  • "ATEEV S?"
    so that's how you pronounce it.
  • Exactly what I though :)
    I thought it was "Ative".
  • Yeah, apparently it's supposed to be "Vita" backwards. A knock at Sony, perhaps?
  • They only talk about horsepower specs which I assume all OEMs will match. I dont hear any differentiating features. HTC always talks about their audio features. Nokia could plug in PureView camera, plus all of their services. I think Samsung needs to try harder.
  • Samsung fans care only about the specs.
  • Come to T-Mobile then shut up and take my money.  So, whatcha go got Nokia? HTC?
  • I have something special for you but you have to be a good boy. :-P
  • I read on another site this phone will be making it's way to TMo.  As much as I want a Nokia phone it seems Nokia will only bring it's second fiddle to TMo.  So, this phone may just be what the Dr. ordered.
  • it sounds like someone with a lisp trying to say achieve.
    So lame Samsung.  Great looking device...lame name.
  • Your name is lame too
  • I disagree. When the Lumia was first announced, many didn't like the name as well, but over time perception changes. Remember when the iPad was first announced?
  • the name sounds better now
  • GO NOKIA!!!!!!!!!!!!!!!!!!!
    I own a samsung focus and I 'remember' how samsung didn't care about us and was joyfully copying the iphone to it's beloved crapdroid phones!
    and this phone looks like an android LOL
  • Troll, you posted this same garbage on the last article
  • Damn he was boring as hell.
  • I want it.
  • That guy was as enthusiastic as a Rhino, wow, got me excited. 
  • What a horrible presentation. I struggled to sit through just that part, I wonder how many in the audience fell asleep.
  • "We heard a lot of shit about sharing tonight". Best part of the show.
    Nokia released this today
  • "Video was not found"
  • Looks sweet but before I say yes to it I'm still very interested to see what Nokia is bringing.
  • At least it looks vaguely different then the S3, and im sure it has some sort of market. There is nothing I can fault this for design wise that isn't a shared complaint I have with the S3 (and I have a few, mainly the deceptively low resolution screen sue to the pentile matrix) I just hope they also make a flagship wp8 phone with a 4-4.3" non-pentile display, and the same processor/ram/storage options as this one.
  • I don't get all the negativity. This is a solid device that isn't just a GS2/S3 with a Windows button it. I don't know why people would think Samsung would break their own mould on this. Of course us WP fanatics are all waiting as patiently as possible for Nokia, but this phone is hardly a bad alternative!
  • Really looks nice but I'm holding out for next week and what Nokia brings.  I'd be shocked if Nokia didn't at the very least match this.  Great time to be elegible for an upgrade. :D
  • The body design looks so three years ago. Would have preferred s3 hardware to this.
  • Kind of sad I had to watch the video to learn how to correctly pronounce Ativ.
  • Did you catch that the rep called it windows 8 Phone? Not windows phone 8.
  • Yeah I too noticed the lack of enthusiasm by the presenter on the ativ-s....
  • Finally some top of the choices
  • ther is not the ativ v stand to try it, right?
  • Nice job with the battery info twice on that huge screen. Attention to detail...
  • Hate that physical windows home button...the design just does not flow
  • I hope it's just a mockup error but the "4" on the Phone tile looks smaller than the "2" on the Messaging tile. The "4" also appears to be in the wrong font (there's a break on the vertical line).
    Good to see NFC on the screen as I don't recall that mentioned in the press materials.
  • The keynoter is so unenthusiastic...sorry. Probably has an SIII.
  • Now some will say they're copying HTC. Lawlz.
  • I though Ativ was pronounced as Active.. lol
  • Wow really? They only announced 1 phone? Way to commit Samsung
  • At last, I have been reading these posts to see if anyone else noticed, 1 stinking phone. I like it, its pleasant on the eye with nice specs but phone! Poor attempt.
  • Coming to TMo, I might be forced into this phone, love the 4.8 inch screen. Guess I'll have to wait for HTC to see what they bring to TMo. Nokia phone will probably be midrange with 4 inch screen
  • Why did the phone look so static? I would be more excited if they actually demoed it a little rather than just showing it. C'mon!
  • 8 MP Camera? Did Samsung even try to build this phone?
  • I'm actually more concerned of the lack of interest from the crowd.
  • Can you blame them? The presenter was boring as hell and didn'd sound like he even knew what he was talking about. I own a samsung focus and it has been my fav phone of all(i have owned the iPhone 3gs and 4) but I will most likely jump to Nokia. They at least support their phones and have real enthusiasm for their products. Really hoping for the Pureveiw!!!
  • Samsung on dedicated Windows 8 just a few minutes compared to the Android based phones
  • 2300 mAh, that's a killer feature! hope more phones get that kind of batteries!
  • I don't care about any of the new devices that are being released, as a Lumia 710 user I just want WP7.8 to come my way!!
  • I want this phone. Looks awesome IMO, and the battery is almost twice what my hd7 has. I would like to see what Nokia has coming but chances are that the better of their line is going to ATT and I'm on tmo.
  • Agreed. Total lack of enthusiasm. Also, I don't like the silvery color they made the phone in. WP is very bold with no sheen whatsoever, making the phone in a brushed aluminum goes against how I perceive the design principles to be. That's why I love the L800 so much, it's got bold colors, and has sharp squared edges, consistent with the tiles that make up the homescreen.
  • Even Apple watched this and copied it into the iPhone 6...