Microsoft had its annual shareholders meeting on Thursday. And reading the press release, it sounds like the biggest snoozer ever.
But apparently things were a little different if you actually were there. A shareholder questioned Microsoft CEO (grilled may be a better term) Steve Ballmer on why Microsoft seems so much less cool than, say, Apple, especially when it comes to younger users. (Let's see: Exhibits A, B and C come to mind.) And the quote of the day:
"I'm just wondering why your marketing group can't do something to try to rein in this next generation, because you've got a real bad image out there."
Ballmer's probably as tired of that question as we are. Of course, he's in a slightly better position to do something about it. And simply deflecting talk about Windows phones — which absolutely don't get a fair shake — to Windows 7 and Office 2010 is a cop-out. The people want their phones, sir. They want their apps. They want their music. They want their video. And they want it now.
We've said it before, and we'll say it again. Microsoft has all the pieces. It's time to put them together and market them smartly. And it's far past time to deliver.
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