Shell in Brazil has selected Windows Phone as its choice of smartphone, offering hardware to the entire sales team of the company's distribution network in the region. Models ranging from the Lumia 520 all the way up to the Lumia 920, Shell isn't messing around when it comes to deploying advanced smartphones to its base of employees.
So why did the company go for Microsoft's mobile platform? Cost savings were a major factor, and have been in previous case studies too. Compared to iOS hardware, Shell was able to provide the Windows Phones at a more affordable price, adding further improvement to the commercial team regarding productivity. Also, changes required are made to the servers and software on the handsets is updated automatically, which makes it easier to manage.
Shell invested in sales force automation solution Blink Mobile, developed and implemented by Blink Systems, a partner of Microsoft solutions. Aiming to professionalise the dealer network, Shell aims to make employees better prepared in the field. It's not all about cost of deployment as we're talking about Microsoft systems here. Windows Phone also integrates nicely with Windows 8 and the Microsoft server family.
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