Augmented Reality

Google Glass is back and like Microsoft's HoloLens its fighting for the enterprise. Whichever wearable wins the enterprise will likely win consumers.

With Apple's consumer-focused AR strategy, Microsoft's HoloLens and Windows Mixed Reality may be overshadowed. But media-focused HoloLens for home, targeted at consumers, could turn the tide.

Microsoft's leaders bear the burden of guiding Microsoft through exciting and competitive times. Here's a quick look at the company's leadership.

Ambient computing is a term that is becoming more popular of late. But what is it and why does it matter to consumers, communities, society and tech companies?

Before 2007 Microsoft's Windows Mobile OS had a dominant position in mobile. Before June 2017 Microsoft had an undisputed lead in augmented reality (AR) as well. In both instances, Apple flipped the script.

Even without a consumer-ready HoloLens, Microsoft has an "augmented reality" story to tell. But it must market that story, as well.

Microsoft said its bringing 3D to everyone with Paint 3D. Sadly consumers don't know this because Microsoft hasn't told them.

Microsoft's augmented reality vision may bring holographic computing to the ambient world of the Internet of Things.

Will Apple's rumored consumer-focused wearable benefit from Apple's unique way of harnessing marketing and media to grab mindshare from Microsoft's HoloLens?

When Microsoft introduced the untethered holographic computer that is the HoloLens nearly two years ago, everybody wanted one.