Most US smartphone owners don’t know about Windows Phone (but it's still better off than BlackBerry 10)

With smartphone survey info, it’s always a tough call between “the glass is half empty or full” analyses. Such is the case with a new study of 1,500 US smartphone owners by MKM Partners on brand awareness.  The survey asked about what consumers know about current smartphone trends and their future buying plans.

Microsoft’s Windows Phone did not do terrible but it’s still not ideal either. For instance, out of the 1,500 respondents, a full 60% did not even know that Windows Phone 8 had launched. By comparison, 83% did not know about BlackBerry 10 hitting Canada and Europe.

But in fairness to BlackBerry, their US launch coincided with the survey, which took place over the last three weeks, so perhaps that knowledge should not be expected by average, non-techy folks. Compare that to Windows Phone 8, which was available since last November and clearly Microsoft should have the upper hand for advertising and brand awareness. On the other hand, these numbers reveal that it is BlackBerry whom have the most catching up to do.

Report: Windows Phone took 3rd place in Q4 2012 at the expense of BlackBerry.

One big bummer the past few years watching the mobile landscape has been the lack of official Windows Phone numbers from Microsoft. Things like marketshare and the amount of devices sold has been more elusive than Big Foot and the Loch Ness Monster. We’re always having to base conclusions on analytics from firms that are often nothing more than speculation – good speculation, but still not official.

That said, here is a new report stating that Windows Phone has surpassed BlackBerry for 3rd place, at least in the US.

Poll: Does BlackBerry 10 threaten Windows Phone?

We had our say, now you have yours. The question is a bit loaded for a Windows Phone site, after all we’re guessing some of you are fans of Microsoft’s OS, but it is a legitimate question.

Windows Phone 8 has not set the world afire despite positive reviews and word of mouth. Is that because it’s not good enough or because Android and iOS are just too far ahead?

If it’s the former, does BlackBerry 10 fill that roll? If it’s the latter does BlackBerry even have a chance?

Click below for a few polls on the matter. Moible? Just head to to take them on your phone.

BlackBerry 10 announced. Does Windows Phone have something to fear?

Today, as expected the company formerly known as RIM has announced the availability of BlackBerry 10.

With two new devices, the Q10 (traditional qwerty phone) and the Z10 (traditional slab touchscreen) and an early global launch including all 4 US carriers by March, the Waterloo company has done an impressive mini-comeback.

The question is, is it enough?

Instagram reportedly coming to BlackBerry 10. Presages Windows Phone?

It's your destiny

If there is one nagging issues that Windows Phone can’t get away from it’s the so-called "app gap". Specifically that some major apps or services are still missing from the platform and will prevent potential customers from switching smartphones. The problem lessens every day when a new big name title launches on Windows Phone, but if there was one that people really want, it’s Instagram.

We’ll leave our personal opinion about the hipster photo service to the side because in the end, it doesn’t matter if we like it or would rather stick a fork in our eye than use it. The masses have spoken and Instagram is a “must have” just like diabetes for Americans.

Our friend and colleague Kevin Michaluk from CrackBerry has gone on record recently, vehemently we might add, stating that Instagram is absolutely coming to BlackBerry 10.

Developer interest for Windows Phone 8 remains high while RIM's plummets

71% of developers are optimistic about Windows Phone 8

A new survey today from RW Baird shows some promising news for the Windows Phone platform.  Despite some recent setbacks and still less-than-stellar adoption rates, devs are keeping their eyes on the prize with Windows Phone 8 and Microsoft’s future.

The poll shows that since the June 20thWindows Phone Summit, 71% of respondents had an increased interest in the platform because of the new Windows Phone 8 capabilities.  That’s quite a high number and we believe a smart move as the promise of overlapping development for Windows 8 Desktop, Surface and Windows Phone 8 will offer some tantalizing opportunities for increased revenue.

Regarding developers long term outlook for Windows Phone 7, devs were less enthusiastic with a noticeable decline from 6.3 (out of 10) back in Q2 2011 to just 4.2 in Q2 2012.  Why the drop? It’s actually hard to decipher as it is far from clear just what devs understand as “the future of Windows Phone 7”. From a technical standpoint, the platform is winding down but Nokia and Microsoft have promised long-term support. Microsoft has also ensured that Windows Phone 7 apps will work on 8—so are devs turning from WP7 and looking to WP8 instead? That seems to be the case.

The worst news though is aimed at RIM and their upcoming Blackberry 10 platform. Developer interest for their next gen OS is precipitously declining with only a 3.8 (out of 10) now hopeful for its long term success. RIM has responded to this report noting that they’ve published 15K apps since January and their dev camps have had robust attendance. All of that may be true but image and perception are everything and people's view of RIM’s future looks negative—that is never a good thing and hard to turnaround. (But see Crackberry for an alternative analysis).

Perhaps it’s not surprising that iOS and Android remain strong with 9.3 and 8.7 scores for developers’ faith in their long term potential with Android taking a very slight dip.  The survey data comes from 200 developers culled from a sample set of 4,300 making the numbers seemingly reliable.

The takeaway from this news would be developers clearly see Windows Phone 8 as the third ecosystem for smartphones while webOS, Symbian and RIM’s future OS are clearly either dead or floundering. That's something to be hopeful about.

Source: RW Baird; via Crackberry, All Things D