Ballmer answers why no RIM acquisition?
2011 has an interesting twist separating it from years past: RIM, despite still holding on, clearly is wandering aimlessly in the consumer smartphone market. Their OS is old, not very appealing and despite numerous attempts, they've failed to really 'wow' anyone recently. They sort of reflect Microsoft with Windows Mobile 6.x.
Still, they have killer reach in enterprise and a solid, nearly world standard for email distribution. Considering Microsoft is sitting on $40B in reserves, why not make a bid for RIM to either take them out or integrate their tech? Microsoft's CEO Steve Ballmer was recently asked this by Maria Bartiromo:
Not exactly a specific but when tied into the rest of the interview it begins to make sense: Ballmer really believes in Windows Phone 7 noting
Why acquire RIM when you have a solid product you believe in? That Dell believes in? RIM appears to be slowly relegating themselves to the sidelines for consumers, so no need to aid that, evidently. Going further, the money required to take over RIM, integrate their tech and IP, etc. could take years. Going further still, Microsoft sometimes has a spotty record with acquisitions (see Danger and 'Project Pink'), ahem. Still, we would have loved to take over our sister site, Crackberry.
Source: USA Today; via TechRadar
Get the Windows Central Newsletter
All the latest news, reviews, and guides for Windows and Xbox diehards.
Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.