What you need to know
- Twitch has teamed up with USA Basketball and the NBA.
- It'll stream all U.S. Men's exhibition games.
- The U.S. Women will have friendly games streamed.
USA Basketball — the organization behind our country's national teams — today along with the NBA announced a new partnership with Twitch that will see the service livestream a number of events over the next year.
Starting this summer (which is basically now) Twitch will be the livestreaming home to exhibition games played by the U.S. Men's National Team.
It'll also stream some U.S. Women's National Team friendly games, as well as USA Basketball 3-on-3 events, and the 2020 Nike Hoop Summit.
You'll be able to find it all on the NBA Channel on Twitch.
From the presser:
"Bringing USA Basketball programming to Twitch is an exciting next step in our partnership," said David Denenberg, NBA Senior Vice President, Global Media Distribution and Business Affairs. "Twitch shares in our commitment to innovation and using technology to improve the live game viewing experience for basketball fans around the world."
"Our partnership with Twitch is an exciting and unique opportunity to showcase USA Basketball events through their robust streaming audience worldwide," said Jim Tooley, USA Basketball CEO. "We look forward to new, innovative ways to tell USA Basketball's story, as well as the athletes and coaches who represent their country on USA Basketball national teams."
Twitch, which is owned by Amazon and also will livestream NFL games on Thursday nights, has begun an obvious push beyond livestreaming gaming. And just in time, too, given the recent news that uber-popular streamer Ninja jumped ship to Mixer.
The first U.S. Men's exhibition game is at 10 p.m. Eastern time on Aug. 9, from Las Vegas. After that intra-team matchup, they'll play Spain in California on Aug. 16 before heading to Australia for games on Aug. 22, Aug. 24 and Aug. 26.
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