Though we don't have too many of these Microsoft stores, they are starting to roll out across a few malls in the U.S. and we say, bring it on. As an obvious attempt to jump on the popularity of Apple's stores, which are notoriously busy, it's still nice to see Microsoft try to compete with them and even the playing field.
The Houston store looks nice enough and more natural than than the all white, antiseptic feel of Apple's stores (and we seem to be lacking the all to pretentious 'Genius Bar', thankfully). Personally, we can't wait till Microsoft brings one of these to New York City, hopefully in a grand way.
Video by Greg McClendon Jr.; thanks for the tip
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Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.