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FNATIC keeps the flame alight for Europe in Worlds 2018

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What's the best way to further develop and esports brand? Getting big names from the entertainment industry to invest some cash.

There's no shortage of funds in esports and yet organizations and group owners are finding new ways to draw not only interest but further capital. Artist Drake and NBA professional Michael Jordan are the latest celebrities to invest in esports. League of Legends 2018 is also well underway with the quarterfinals proving to be action-packed.

Europe pushes NA out of Worlds 2018

G2 went into the semifinal playoff against Invictus Gaming as the underdogs and the comfortable 3 - 0 victory for the Chinese squad only cemented that fact. While G2 attempted to switch things up and make plays happen, the European second seed just couldn't break through the IG onslaught.

While one European team was booted out in the semifinals, another succeeded. FNATIC had Cloud9 to contend with, the last remaining hope for North America, but even the veterans in the C9 squad couldn't hold back FNATIC with a decisive 3 - 0 victory.

FNATIC take on Invictus Gaming on November 3.

NBA athlete Michael Jordan invests in Team Liquid

Team Liquid

Michael Jordan has made the switch from being an NBA athlete to an investor in esports, pouring in money to Team Liquid group owner aXiomatic. Jordan was joined by Declaration Capital to raise funds, allowing the group to further bolster its support in the esports industry.

The industry is set to continue expanding, drawing in more traditional sports faces as franchises are valued way above the original cost, like in League of Legends.

Caught in the act

Forsaken

What's worse than cheating in a video game? Cheating on stage in a $100,000 prize tournament, which results in getting your team both banned and dissolved in the aftermath. That's exactly what occurred during eXTREAMESLAND Zowie Asia CS:GO 2018 where Nikhil "forsaken" Kumawat of OpTic India was caught using a hack by administrators.

Organizers supplied the recorded clip on social media, showing the admin checking the player's PC and even attempting to restrain him. It's amazing how a sole individual can ruin the potential of an entire squad. Talking to AFK Gaming, Kumawat stated he wishes he could go back to the first day he played CS:GO and uninstall the game.

Drake becomes part of 100 Thieves

Drake

Initially founded by former Call of Duty professional gamer Matthew "Nadeshot" Haag, 100 Thieves managed to attract Drake and Justin Bieber's manager Scooter Braun as investors. The pair will join the company on its board and act as advisors for expanding the apparel line and forming a larger content team.

According to the Forbes report, 100 Thieves raised more than $25 million. 100 Thieves is in a strong position, largely due to Haag's vision for the company from creation, focusing on content and merchandise and a strong relationship with fans.

Upcoming live events

  • League of Legends Worlds Grand Final - November 3, watch on Twitch.
Rich Edmonds
Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.