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The Nokia brand is coming back... on Android

Nokia is getting back into the world of phones and tablets. The Finnish vendor has licensed its name and IP to HMD, a newly-minted entity tasked with creating a portfolio of devices running Android that carry Nokia's iconic name. HMD and Nokia have also partnered with FIH Mobile Limited, a subsidiary of Foxconn that just acquired Microsoft's feature phone business for $350 million, including manufacturing, sales and distribution.

HMD has also acquired rights to use Nokia's branding on feature phones from Microsoft, allowing it to churn out new feature phones carrying the Nokia logo. From Microsoft{.nofollow}:

Microsoft Corp. on Wednesday announced it reached an agreement to sell the company's entry-level feature phone assets to FIH Mobile Ltd., a subsidiary of Hon Hai/Foxconn Technology Group, and HMD Global, Oy for $350 million. As part of the deal, FIH Mobile Ltd. will also acquire Microsoft Mobile Vietnam — the company's Hanoi, Vietnam, manufacturing facility. Upon close of this deal, approximately 4,500 employees will transfer to, or have the opportunity to join, FIH Mobile Ltd. or HMD Global, Oy, subject to compliance with local law.Microsoft will continue to develop Windows 10 Mobile and support Lumia phones such as the Lumia 650, Lumia 950 and Lumia 950 XL, and phones from OEM partners like Acer, Alcatel, HP, Trinity and VAIO.

With the deal with FIH in place, HMD will retain "full operational control of sales, marketing and distribution of Nokia-branded mobile phones and tablets" globally. Nokia is providing "branding rights and cellular standard essential patent licenses" to HMD, and will receive royalty payments in return. As for the company itself, HMD is made up of ex-Nokia executives, and as such there's a chance we may get to see more Nokia-branded devices with evocative designs in the future.

Nokia signs strategic brand and intellectual property licensing agreement enabling HMD global to create new generation of Nokia-branded mobile phones and tablets

Espoo, Finland - Nokia has announced plans that will see the Nokia brand return to the mobile phone and tablet markets on a global basis. Under a strategic agreement covering branding rights and intellectual property licensing, Nokia Technologies will grant HMD global Oy (HMD), a newly founded company based in Finland, an exclusive global license to create Nokia-branded mobile phones and tablets for the next ten years. Under the agreement, Nokia Technologies will receive royalty payments from HMD for sales of Nokia-branded mobile products, covering both brand and intellectual property rights.

HMD has been founded to provide a focused, independent home for a full range of Nokia-branded feature phones, smartphones and tablets. To complete its portfolio of Nokia branding rights, HMD announced today that it has conditionally agreed to acquire from Microsoft the rights to use the Nokia brand on feature phones, and certain related design rights. The Microsoft transaction is expected to close in H2 2016. Together these agreements would make HMD the sole global licensee for all types of Nokia-branded mobile phones and tablets. HMD intends to invest over USD 500 million over the next three years to support the global marketing of Nokia-branded mobile phones and tablets, funded via its investors and profits from the acquired feature phone business.

Nokia-branded feature phones remain one of the most popular choices of mobile phone in many markets around the world today, and HMD will continue to market them as part of an integrated portfolio alongside a new range of smartphones and tablets. HMD's new smartphone and tablet portfolio will be based on Android, uniting one of the world's iconic mobile brands with the leading mobile operating system and app development community.

As also announced today by FIH Mobile Limited (FIH), a subsidiary of Hon Hai Precision Industries (trading as Foxconn Technology Group), the remainder of Microsoft's feature phone business assets, including manufacturing, sales and distribution, would be acquired by FIH. HMD and Nokia Technologies have signed an agreement with FIH to establish a collaboration framework to support the building of a global business for Nokia-branded mobile phones and tablets. This agreement will give HMD full operational control of sales, marketing and distribution of Nokia-branded mobile phones and tablets, with exclusive access to the pre-eminent global sales and distribution network to be acquired from Microsoft by FIH, access to FIH's world-leading device manufacturing, supply chain and engineering capabilities, and to its growing suite of proprietary mobile technologies and components.

Nokia will provide HMD with branding rights and cellular standard essential patent licenses in return for royalty payments, but will not be making a financial investment or holding equity in HMD. Nokia Technologies will take a seat on the Board of Directors of HMD and set mandatory brand requirements and performance related provisions to ensure that all Nokia-branded products exemplify consumer expectations of Nokia devices, including quality, design and consumer focused innovation.

HMD would be led, once the Microsoft transaction closes, by Arto Nummela as CEO, who previously held senior positions at Nokia and is currently the head of Microsoft's Mobile Devices business for Greater Asia, Middle East and Africa, as well as Microsoft's global Feature Phones business. HMD's president on closing would be Florian Seiche, who is currently Senior Vice President for Europe Sales and Marketing at Microsoft Mobile, and previously held key roles at Nokia, HTC and other global brands.

Ramzi Haidamus, president of Nokia Technologies, said: "Today marks the beginning of an exciting new chapter for the Nokia brand in an industry where Nokia remains a truly iconic name. Instead of Nokia returning to manufacturing mobile phones itself, HMD plans to produce mobile phones and tablets that can leverage and grow the value of the Nokia brand in global markets. Working with HMD and FIH will let us participate in one of the largest consumer electronics markets in the world while staying true to our licensing business model."

Arto Nummela, CEO-designate of HMD, said: "We will be completely focused on creating a unified range of Nokia-branded mobile phones and tablets, which we know will resonate with consumers. Branding has become a critical differentiator in mobile phones, which is why our business model is centered on the unique asset of the Nokia brand and our extensive experience in sales and marketing. We will work with world class providers in manufacturing and distribution to move quickly and deliver what customers want."

Vincent Tong, Chairman of FIH, added: "We are looking forward to fostering a strong and long-term collaboration with HMD global and Nokia. We are impressed by the experience and expertise of the HMD management team and are committed to supporting them with our manufacturing, technology and supply chain capabilities, to capture market opportunities together in the future."

370 Comments
  • Hail to King hahahah
  • Let's hope they have pleanty of  gum this time. :)
  • I want Nokia android and windows on my pocket☺
  • I want Nokia. The OS doesn't matter.
  • While i hope they release something soon, I dont think they will be releasing anything before 2017 ...if thats the case then the Nokia device will become my primary device and Surface Phone will most probably be my business phone. This way I can enjoy my favorite apps on my favorite device, while leaving hybrid for what it does best, business. That said, I know nothing of either devices or what may happen from now till then, so maybe I should just continue enjoying my 950
  • Me tooo
    I'm only a nokia fan
    Never ever liked windows os
  • rise rise again until lambs become lions
  • Interested to see if they will sell more android phones than windowsphones. Being one among so many well established competitors in android market looks way worse than being the king of the small windows phones market.
  • The loyal people will first buy if its good it will overtake xiaomi (not Microsoft since they don't have any market share)
  • Yeah it's that easy, dear market analyst :D
  • It doesn't matter if you use Windows Phone or Android. You are still competing with Android, Windows phone and iPhone. Only using Windows Phone was like boxing with your hands tied behind your back. Posted via the Windows Central App for Android
  • They will sell like hotcakes ...they still have followers who are already on Android, so such an announcements has probably already peaked their interest ...despite it being dormant past few years, the brand name is still relevant and powerful, so it will be sure to make the headlines as well. Nokia wont get lost between other brands it has a massive presence...and considering Nokia overlooks the design and quality control, you can bet it will stand out from the crowd.
  • The easiest way to stand out in that crowded market is with a 41 megapixel sensor and the horsepower to truly take advantage of it. One picture at a time -- LG V10
  • So many people on here are clueless. The feature phone division was already Non-Windows Mobile OS and has always been. Microsoft have simply offloaded the feature (old Nokia) division because they have no need to chase selling $20 phones in India. Microsoft are still keeping Lumia branding, at least until Surface Phone flagships launch. And as for these new Nokias, they aren't real Nokias just licenced logo carrying android phones made cheaply in China. Microsoft have $100Billion in the bank, they wouldn't have sold this for a few hundred million if there was any long-term value. Remember, Nokia was dieing long before Microsoft had anything to do with them.
  • They may not be "true" Nokia phones however a company is defined by the people within it. Therefore if HMD is consists primarily of ex-nokians for example then by extension it is being designed by "Nokia" although on paper it's a different story. It would be interesting to see how this unfolds as the Android market is extremely saturated at this point.
  • "And as for these new Nokias, they aren't real Nokias just licenced logo carrying android phones made cheaply in China."   Clearly you're the clueless one. Allow me to enlighten you: 1 - HMD, the company who has the global rights to the Nokia-branded phones, is a FINNISH company; 2 - Nokia holds a seat on HMD's board and has the ultimate saying on pretty much any phone made. It controls designs, quality, technology, consumer experience etc; 3 - the manufacturing will be done in partnership with Foxconn. Which is exactly what pretty much everyone else is doing, from Apple to Sony, including Microsoft itself (Foxconn builds the Xbox One in case you didn't know that). 4 - HMD's CEO is an ex-Nokia veteran. HMD's employees are ex-Nokians. HMD will be using Nokia patents for the phones.   So, sorry to break it to you, but these aren't "cheap Chinese phones with the Nokia logo slapped in them". I know some die-hard WP fans wanted that but that's not what's happening. These are Nokia phones. The only thing keeping HMD and Nokia apart are legal details. Because in every other aspect, HMD is basically Nokia.    
  • You Nailed it :P
  • I doubt that Nokia "has ultimate saying" as you claim from their one seat on the board. The new company has fiduciary responsibility to its investors, not Nokia. Nokia was in serious trouble before the partnership with Microsoft came about. I know many Nokia fans deny that, but it was as true. Many Windows Phone fans denied reality too. So no matter if the company is Finnish or not, no matter that some loyal Nokia employees are going back to making Nokia branded devices or not, they still have to demonstrate they've learned the lessons that led to the collapse of Nokia phones before and they have to show how they will compete with the myriad of other Android phone makers, most of whom don't make money. Those longing for return of Nokia branded devices will be happy and I'm sure there will be some nice units produced, but the brand doesn't have the cachet the true believers think it does. I hope this works, but it is a far more daunting challenge than some Nokia fans believe it will be.
  • Well said.
  • From their release, transcribed above: "Nokia Technologies will take a seat on the Board of Directors of HMD and set mandatory brand requirements and performance related provisions to ensure that all Nokia-branded products exemplify consumer expectations of Nokia devices, including quality, design and consumer focused innovation."   As for "they still have to demonstrate they've learned the lessons that led to the collapse of Nokia phones before". Of course. But they've already given a step in the right direction. They went with Android. As for with whom they're going to compete, given that they'll be going for the premium brand, it's basically Apple and Samsung. Companies like HTC, Sony and even LG will likely quickly lose the battle against Nokia because, unlike what your perception is, the Nokia brand still holds a lot of power with consumers. And the power is has been losing since the disastrous Windows Phone experiment, Nokia aimes to get back with a strong marketing campaign (also announced today).   Will they go straight to their rightful place as number 1 OEM? No. Will they easily beat brands with less consumer loyalty? Yes. Are they better positioned to compete in the Android market than most other phone brands? Yes. Will they sell more Android devices than Lumias? I have little doubt.
  • Time will tell. I don't share your optimism DJ, its not done much for Blackberry's fortunes and I'd say they have a much bigger brand affinity than Nokia ever had. Nokia only seems to be important to a few forum dwellers like yourself from what I can see. But I could be wrong, a Nokia Android fragmented stinken poop might sell in massive numbers :)     I shan't be buying it, as I buy the device, not the brand. But then I realise logic very often does not overule emotion - as is eveidenced by your insatiable love of Nokia with little reason to :)
  • Time will tell, hwanger. We shall see ;)
  • Well said again DJCBS
  • You are right! But there is one additional interesting tidbit in the HMD deal: Foxconn is a major owner and shareholder, through and investment firm called "Smart Connect LP". While I am extremely excited to have Nokia back in the game, this is definitely also an opening for Foxconn. The firm has previously manufactured the low-volume Nokia N1 android tablet under license. Now they are throwing their weight into the smartphone business, no more settling to being a mere nameless iPhone manufacturer. Interesting times indeed...
  • Indeed. And it's a smart partnership. By having Foxconn as the manufacturing partner, Nokia ensures that Foxconn sees Nokia devices not only as one more device for them to produce but also that those devices are indeed top noch. Because that will mean extra profits for Foxconn too.
  • Wake up. Nokia is dead so I hate to burst your bubble but I did. Nokia won't do anything that hasn't been done before. They're dead.
  • LOL The only thing dead, mate, is Windows Phone. Nokia's return is just the final rose upon its grave.
  • i fully agree Posted via the Windows Central App for Android
  • Why so bu**hurt, dude? :) Yes, Nokia is BACK :) :)
  • @Saurav Roy are you talking to me? I'm not b*tthurt at all. Pretty much everything I said 3 years ago came to fruition lol Apparently some other people aren't too happy that Nokia actually returned as I said they would and that WP died as I said it would. I remember lots of people saying WP didn't need Nokia and that now that Microsoft was in charge we'd see amazing things and super innovation. Those people are the b*tthurt ones now, I think ;D
  • This is all correct. Posted via my Moto X Pure Edition using the Windows Central App for Android
  • And all they will be making is low end phones using nothing more than Noki'a name and patents. Nokia will never be a major player in the phone market. I know it's hard for you to accept the death of a loved one, but the time for mourning has passed and it's time to move on. Nokia the phone comany is dead and buried.
  • That is incorrect. Nokia's CEO said it last MWC. They'll be aiming the premium market.
  • My god!!! You are so genius. You should share chair with Mr Bill Gates :P
  • I'd be happy to just share his bank account if you don't mind ;P
  • Die hard Windows phone fans don't really care at this point their more interested in a potential Surface phone from Microsoft or a high end Continuum phone from HP or others
  • Thank you DJCBS, couldn't have said it better
  • People on here are clueless? How about your spelling? *Dieing? How about *dying? Posted via the Windows Central App for Android
  • It's more like they cut all future spending for feature phones, plus the 4500 people working at the Hanoi factory that are transferred to the new company. Overall it's quite a big costs cut and they will focus on smart mobile devices. Can't wait to see what the new ones can do
  • Lol I agree it gets irritating sometimes when people jump to conclusions
  • They should make a high end phone coz everybody would buy it! as if it was an iPhone lol..
  • Microsoft has a first-party app problem too http://pocketnow.com/2016/05/18/microsoft-app-problem
  • ****. Super bad for Microsoft I tell you. It's like everything in the world carefully lined up to screw windows mobile *sigh*
  • Well I am still not leaving hopes!!!! Just wishing to see something in 2017 from Panos's team!!! Also something in budget category!! Hope that Make Your Device Insider program is till alive and kicking!!! Posted via Windows Central App for Windows 10/Android
  • Guys, for your own good let it go please... Nothing's going to get better on WP.
  • You can downvote me to oblivion if you want - just offered my sincere advice. The market has very clearly moved on and Microsoft does not have Lumia <anything> as their priority - they are a different kind of a company now. And that's just the reality. There are better ways to spend one's time rather than waiting for a hypothetical unicorn-phone which may or may not come into existence in the near future that will magically fix the central problem with WP (which is apps).
  • You confuse your opinions with reality
  • If you don't like windows phones then better don't comment on the posts of windows central.
  • Users here are delusionsal, its to be expected.
  • These butt hurt WP fanboys on their dead platform can't face reality.
  • "butt hurt" Do people still say that? GAY! GWAR! GWAR!
    BLOOD FOR THANKSGIVING!!!
  • "GAY"? Do people still say that? Yeah, if you're 15 years old. Posted via the Windows Central App for Android
  • @eehsun I upvoted you.
  • There are better ways to spend your time than trying to sell your opinion as fact. There are better ways to spend your time than trolling a site for a product line that you don't care about.
  • Just, wow..
  • @eehsun I know right. Pathetic. I upvoted your posts too. People can't handle the facts.
  • lol maybe for you for me, Windows works great
  • Enjoy your platform with a non-existent ecosystem.
  • I think you mean Panos...
  • Expect some razzing from ex-Lumia fans if Nokia is successful in restarting its smartphone business using Android.  On the bright side, at least Microsoft got $350 million selling the Nokia feature phone rights to Foxconn.  The $7 billion they paid for the Lumia business isn't a total loss, just a 95% loss.
  • 95% is still a big amount!! Well May be not for MS!!! Well have to see how will it affect Samsung! Its the still king of Android smartphones - only company making profit out of Android. Posted via Windows Central App for Windows 10/Android
  • I wouldn't be surprised if Nokia + Android had moderate success in the EU.  Nokia knows the EU market.  I only wonder if they will try to introduce a flagship phone first or go low- and mid-market first.
  • The Nokia X-series with Android was their best selling smartphone during the Elop-time and was outselling every other Lumia smartphone. No wonder Microsoft shut the X-series down when they bought Nokia as it became a real threat to WindowsPhone.
  • Did you ever see a Nokia X in flesh? It was lower than the low end.
  • Cheaper phones sells more, what is there surprising? They have sold even much much more feature phones at the same time so maybe that's the future one should bet?
  • The X series had an higher ASP than the Lumia series.
  • As far as I remember, there was just one phone priced slightly higher than Lumia 520, and if that's truth then I can hardly believe you.
  • Hahaha. What are you smoking? Share it, please. :)
  • Dancing Dave The Nokia X-series with Android was their best selling smartphone during the Elop-time and was outselling every other Lumia smartphone. No wonder Microsoft shut the X-series down when they bought Nokia as it became a real threat to WindowsPhone.
    None of us know for sure why Microsoft bought Nokia's smartphone division. My guess (DISCLAIMER: the following is totally conjecture by me!): Along with the WP/Nokia deal, minimum sales or something like that were written into the contract. Due to not meeting this quota, Nokia was entitled to a large payout from Microsoft. It was cheaper/simpler/possibly more beneficial to Microsoft to simply purchase the division.
  • According to Nokia's own CEO last MWC, they're going for premium devices. Posted via the Windows Central App for Android
  • I knew you'd be lurking somewhere out there like a CATFISH. Posted from PornHub
  • If they do, it won't be from this company. I can't see Nokia's shareholders standing for Nokia trying to get back into the smart phone business. Nokia as it exists now is still struggling financially.
  • I'm a Nokia shareholder and I'm standing for it. Nokia has a valuable brand and mobile patent portfolio. It would be utterly stupid not to use it. This was obvious 3 years ago and it's even more obvious now.
  • luxnws A "flagship" feature phone? Do you not understand what a feature phone is?
  • Have you read the article carefully. MS is only allowing Feature phone business to be sold not whole smartphone and feature phone. Feature phones are low devices running on sybian or java enable os. Its nothing related to smartphone. It has lumia line and also the hardware and patents.
  • Your mama runs on Sybian. ;-P
  • Symbian is a smartphone OS and its not included in this deal. Feature Phones from Nokia were based on S40/S30 platform. They will also get a manufacturing facility based in Vietnam. They can expand in future and also foxconn will be the manufacturer and distributer of Nokia branded Smartphones and Feature Phones. :)
  • Microsoft already wrote off the entire 7 billion. They're "getting rid" of 4500 salaries and other expenses related to the Hanoi factory, etc.  I was surprised when they announced new feature phones, I thought they would just kill the feature phone part of the mobile division. Getting 350 million for it should make shareholders happy, I guess.
  • It will not be successful - the Andriod market it way too crowed.
  • Nokia should create two variants of each smartphone. One with Windows 10 Mobile and the other with Android. 
  • The whole smartphone market is crowded. If you want success, using the best OS is to your advantage. Using an OS that no one wants to buy isn't a good strategy. Nokia already proved that Windows phones are a dead end. The OEMs making Windows phones will learn the same thing. They likely already know that though. They are hoping for a miracle or are looking for brownie points from Microsoft since they are dependent on Windows for their PCs (HP, Acer, etc). Posted via the Windows Central App for Android
  • They sold feature phone (dumb phone) not the smartphone design they got from Nokia. Nokia can't use those patents design that's why the only thing they are leasing out is their name.
  • False, microsoft licensed these patents they have the right to a perpertual license of said patents. Nokia as an entity still exists, Microsoft only acquired the phone division.
  • It's probably more than $7 billion in losses, as Microsoft in 2016 reduced their  Windows Phone marketshare to 1% globally, as PC's are loosing popularity Microsoft's bing business also in trouble since bing is not available outside US, so Google's search monopoly on mobile devices is going to reduce bing opportunity to become an alternative globally (outside US).  As Satya Nadella pointed out, Microsoft's only chance in mobile business, is on services like Office 365, Groove Music and Skype, anything else (advertising revenues) is impossible until Windows Mobile marketshare grows.  2016 will be the year of Google.
  • *lose Google is also facing a record, HUGE anti-trust fine in the EU. Please show me that Nadella quote. I'm betting that it doesn't exist.
  • Here you go  "And you see Microsoft has a number of apps for Android as well, too. There’s our Bing, Skype, OneNote." "hat we are announcing today is both offerings and a road map to build a comprehensive enterprise architecture for IT professionals to be able to bring together their identity management, access management, device management and data protection into one suite and one enterprise architecture that works across all devices, Android, iOS, Windows" http://news.microsoft.com/2014/03/27/satya-nadella-mobile-first-cloud-fi...  
  • What you quoted is a HUGE difference than what you said: "As Satya Nadella pointed out, Microsoft's only chance in mobile business, is on services...".  Nadella never made any "only chance" proclimations.
  • No, nothing lined up; Microsoft managed to do it all by themselves. You rarely see a company be as self destructive as Microsoft.
  • True!
  • And get away with it over and over again...
  • Right, they and their cronies on sites like this threw around the word "retrenchment" like their lives depended on it and they have seen their marketshare collapse, as they intended. No one else to blame but themselves but they're probably patting themselves on the back instead.....
  • They had to come up with a good souding PR push, that would allow losing billions of $$$ and yet keep their CEO in place and their board seats intact without a shareholder revolt. Actually a brilliant plan, because it worked out exactly as they wanted with the 'news' sites swallowing it and selling everyone on the idea that destroying the Nokia assets they paid billions for is actually a secret plan to help WP succeed.  
  • Pray tell me, how is this bad for Microsoft? Do you even understand what feature phones are? They don't run W10, or even 8.1, they're barely a step up from dumb phones. That's a good market, but that's far from Microsoft's focus area/objective. -Mach 8 Solutions, LLC a software company.
    Http://mach8solutions.com
  • HMD's new smartphone and tablet portfolio will be based on Android, uniting one of the world's iconic mobile brands with the leading mobile operating system and app development community.
  • Feature phones is another word for dumb phones actually. It's the same thing.
  • Touché -Mach 8 Solutions, LLC a software company.
    Http://mach8solutions.com
  • So no more Made in Vietnamese phones , after that deal how many factories will be under control by Microsoft?
  • Manaus in Brazil and Reynosa in Mexico.
  • Manaus was sold long time ago, not sure about Reynosa but likely gone as well.
  • Yeah another competitor in the overcrowded android market really changes a lot :D
  • The more Android phones are there in the world, the lesser the WP market share becomes.
     
  • A company who's back from the dead, trying to rise between hundreds of second-rate Android phones, and which for what's probably a lot of people it's still associated with Windows Phone? I don't think Microsoft has even stopped to laugh at this. This has no impact on Windows Mobile which, sure, is not doing great in sales or percentages, but it's backed by Micro-freakin'-Soft. Nokia should have called it quits, I'm sorry to say. They made good phones but the company died.
  • And that'll be my first Android phone ☺ but am not abandoning windows tho
  • Did you see the video yesterday where someone got W10M running on a Nexus 5X?  Dual boot ftw.  http://www.neowin.net/news/video-seemingly-shows-windows-10-mobile-runni... Maybe someone at Microsoft will finally catch on and see the light.
  • I thought it was a nexus 6p Posted via the Windows Central App for Android
  • Not dual boot. It just a Custom ROM
  • I abandoned Windows 10 mobile temporarily, since 2017 will be when Surface phone arrives. I really hope app gap is fixed by then with iOS bridge working 100% as expected. So in 2017 I'll try Windows phone again, but in 2016 I'm with Android.
  • Windows phone will be killed in 2017 or late 2016. They have no path forward without a huge, revolutionary product. Windows 10 mobile definitely doesn't meet that requirement. It needs to be at least as big as iPhone was in 2007. Posted via the Windows Central App for Android
  • Lumia not windows 10 mobile
  • What? Lumia is definitely dead, Windows 10M is just waiting for them to announce it.
  • Welcome Back..
  • This is the second chance for them. they will not follow the same path of failure with Windows Phone anymore. 
  • Actually Nokia was a great success with Windows Phone, its Microsoft who was holding them back with slow updates to the OS and generally a lack of interest and care. If Nokia had full control of WP at the time the 920 and 520 came out Windows phone would be at 20%+ market share in certain European markets and not fall from 15% back down to 1%.  
  • True
  • That's nonsense. Windows Phone was a huge money burner for Nokia. Even though they got paid by Microsoft to sell these phones they still made about 30 $ loss with every Lumia phone they sold according to Nokia's financial report.
  • All success, especially when breaking into a market dominated by two giants like iOS and Android, is not measured in pure profit, but rather in the long term potential once you manage to establish yourself as the solid third option, which Nokia was well on the way of doing.
  • At the time Elop decided to use Windows Phone in the future Nokia was market leader in the smartphone market. In 2011 Nokia sold nearly 30 million smartphones each quarter and still had almost 40% market share.
  • And were clearly not going to maintain that no matter what they did. Apple and Samsung were already taking the market.
  • Releasing Android phones that could compete with Samsung would have at least gave them a chance and allowed them some market if they couldn't stand with Samsung. Only building Windows phones was a sure failure. Everyone was saying that at the time, it was obvious. Posted via the Windows Central App for Android
  • Well John it depends on what is success. Apple has 90+% by holding keys on the premium part of markets like US, Japan and China. Nokia never ever had any success in anything of these.
  • No it wasn't. It saw Nokia fall from being ubiquitous with mobile phones to being "who?" Nokia was great for WP. WP was NOT good for Nokia.
  • Agree with this 110%. Such a shame. MS alienated me with their Windows Last mentality so I went to Android. But I still got an HTC (M9) because they supported WP. But MS just doesn't know how to capitalize on anything. Posted via the Windows Central App for Symbian
  • Their path of failure had nothing to do with WP and everything to do with Symbian. They didn't realize it was outdated in time and got left behind by Apple and Samsung. By the time Nokia realized they had an issue it was really too late. Going with WP maybe hastened their death but it wasn't the reason for it
  • ON Android??? I cant believe :(
  • Well no ex-Microsoft employee is their CEO now, so not at all surprising.
  • They thought of going Android first before MS, but with their financial position....they knew they couldnt compete with Samsung who was already entrenching as the dominate factor.  They called it right.  They went with windows because MS paid them, duh here, and they stayed alive.  They also got to keep a large part of their patent portfolio (ask moto how that went with google who used them only for patents).
  • They didn't stay alive though. They failed, and failed big time. They were forced to sell the business for pennies compared to its previous worth. Posted via the Windows Central App for Android
  • That's because you haven't been paying attention ;P Posted via the Windows Central App for Android
  • I can. They probably want to make money and sell products.
  • Many people today will be happy... one waiting for Nokia to make android makes....
    some will be sad to see only WP supporter going to other OS :(
    Hope MS starts making great phones now!!!!
  • Nokia+Android=RIP Windows Phone . Praying it hits the market after 2017 (so I already would have bought Surface Phone and wont have enough money to Nokia's Android though I would lov to )
  • Why would that mean RIP ? It`s like the 21321321 manufacturer that would make an android phone ... nothing changes. People don`t choose Win phone because Nokia was not with android or vice versa ... you guys act like little kids when they see big robots on screen ..
  • Well u right its just a drop in ocean, but NOKIA as a brand may help!! Some people even today want NOKIA Android devices.. May this turn the tables??? Posted via Windows Central App for Windows 10/Android
  • At this point phones need to reinvent themselves, for me the Lumia 930 has enough power to drive everything I want to do with a phone for now. People keep on buying the next thing but nothing changes .. Galaxy S5 does the same as S6 or S7, take pictures (quality depends) and be a Facebook / Instagram / Snapchat machine .. Industry stagnates and this is shown in the manufacturers .. they try to push 4k in small screens and other meaningless stuff for it .. nobody is pushing the anvelope now like Apple did with the iPhone in 2007. MS is trying the innovation with Continuum but sadly they are trying it on a platform that doesn`t have much appeal ... and they are making small wrong moves all the way like having better support on their apps for the other platforms or removing stuff that they shouldn`t ... or just going the wrong way with design (round contact pictures on a platform that it`s based on rectangles and square design anyone ? )
  • Please don't drag iPhones into this. Apple did nothing. As for Microsofft and Windows (Mobile), they won't die out, don't worry. They're too smart for that. They may not have the most market share, but they will make a pretty decent OS. And as you said, your 930 does everything you want. The same goes for me, I have the almost exact phone (I have a 1520), and it does EVERYTHING I need. So it's not the end of the world.  
  • Apple did nothing? Are you mental? They only completely disrupted the whole personal device market by making smartphones fun and easy to use! Microsoft couldn't even begin to compete with them. Posted via the Windows Central App for Android
  • Can I add to your list of gimmicks..Curved Screens, phones with touch pens, phones li