Win Phone 8 usage on the rise, according to new ad report

Lumia 820

New Windows Phone usage data has been released from cross-platform developer network AdDuplex, which supports both Windows Phone and Windows 8. The data reveals Windows Phone 8 climbing up to 20 percent of the platform marketshare, with previous versions of Windows Phone taking the remaining chunk.

Windows Phone 8 was only on 5 percent in the previous month, which makes this quite a boost indeed. We've covered the shortages of Lumia 920 in multiple markets a number of times, and this is the first real sign of good numbers being pushed out to consumers from all manufacturing partners. But what about the differences between Windows Phone handsets?

According to the data released by AdDuplex, the Nokia Lumia 710 is the most popular Windows Phone with 20 percent of the pie. Nokia is clearly still the dominant player in the ecosystem. The Lumia 800 is second at 18 percent, Lumia 610 third with 16 percent, Lumia 920 in fourth at 9 percent (up from 3 percent) and the Lumia 900 is in fith with 6 percent. Looking at competition, the HTC 8X is behind the Lumia 900 at 3 percent.

AdDuplex notes that most of the growth that has occurred for Windows Phone 8 has been at the expense of older models. However, in the US, Windows Phone 8 represents 43 percent of usage, which is accumulated through new device sales. The largest gains were Windows Phone 8 handsets - Lumia 920 (9 percent), HTC 8X (3 percent) and Lumia 820 (also on a 3 percent climb).

AT&T has stated at CES it was selling more Windows Phones than any other carrier in the world, which we expect could change with China on the rise. Data shows that the Lumia 920 is top dog at 71 percent, followed by the HTC 8X (18 percent) and Lumia 820 (11 percent). The dominance of Nokia hardware is thanks to AT&T's exclusive deals and partnerships to restrict availability. AdDuplex notes:

"There are more Lumia 920 devices in use than any other Windows Phone. That’s a very notable achievement for a device that is only available on one operator and constantly suffered from supply shortages."

AdDuplex will be releasing more data in due course that will also take into account foreign markets as well as the US. Data collected by the company is achieved through its SDK. Be sure to also check out our previous coverage of data supplied by AdDuplex to compare just how much Windows Phone 8 has increased its share of the platform pie.

via: WinSuperSite

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.

  • Release of data from agencies and anal-ysts this month is just giving me a headache! Some say good and others say bad. Who I'm I to believe? Doesn't matter, as long as MS is in it for the long haul in regards to WP and w8, I'm happy.
  • i think wp8 is going to have a nice first quarter.
  • It's easy. You believe the numbers and not a blog opinion.
  • I don't believe in this data. It's imposible that WP8 could take 20% market share in just 2 months, and with supply problems. Most part of the world haven't had access to devices with WP8.
    I think this company has bias in their data, maybe their product is used more frequently in WP8 exclusive apps, more used in developed countries, etc.
  • It's not 20% market share. It's 20% of the WP platform market share. And it's plausible. And the supply problems in the US are just Nokia's plot to create hype.
  • Well, the biggest share is a WP7 + cheap + jailbreaked NOKIA ...
    I do believe it
  • What is "other" and why does it have such a huge share?
  • ....all other windows phones not listed there.
  • Could be the Samsung Focus. Everyone I know personally that had a first gen WP had a Focus.
  • Not to mention all the early WP7 adopters (like myself) had the HTC HD7.
  • Omnia 7, Omnia M, Focus, Focus 2, Ativ S, Dell (thing) etc etc
  • I've been surfing like crazy on my Dell DVP. I'm an "other"!! Woohoo!!!
  • +1
  • LG Optimus as well
  • That is a very good question.. Unless I've missed a big peice of Windows Phone news somewhere along the line.
  • Everything under 2% each I'd guess, Titans, Arrive, Focus, etc...
  • Trophy!
  • LG devices (like the E900), HTC devices (like the Surround), ZTE devices and the lone Fujitsu-Toshiba device; perhaps some as of yet unreleased devices.
  • Ok, strange they didn't break it all the way out. As stated above, I was shocked to see the Samsung Focus not listed. 
  • Good, hopefully it translates to actual market share rises in markets that matter b/c something better start happening. You can only go on being stagnant or losing market share for so long. They desperately need the WP 8.x updates to be coming out soon with features people need and games\apps people want.
  • Wait a minute.... so Lumia 800 = 18%, 920 = 9%. If I'm reading this right the 920 has gone to 50% Lumia 800 cumulated sales in just 2 months??? WOW! That's gotta be a few million units sold!
  • Do the math. If Windows Phone accounts for 5% of the market (which is generous by all acounts, some have it as low as 1%) then 20% of 5% is 1% of the US market is comprised of WP8 phones. That makes it about 1.2 million phones old. But that's using a really optimistic marketshare. If it's more like the 2.6% IDC thinks it is, 20% of 2.6% is.. well, not good. 
  • This is world-wide, not U.S.
  • ATT says that they are selling 46% of worldwide Lumia 920s, so that means that worldwide sales are 2.4 million devices. BB Sells 7 million device of their 2 year old phones. Windows Phone has failed.
  • wow. you sgned up here. to say that. typical man.... you are.
  • More FUD from tekhna, who would have guessed?
  • heh I was one of those 710 users who switched to 920
  • WP is just cool.
  • If this is true, this is pretty promissing.  Within a few months, the 920 has more than suprassed the 900 and I doubt very many people with a 900 broke their contract to upgrade.
  • no me. haha.. my aunt left windows phone though.. and my buddys gf is looking to upgrade from here win 7 to win 8..
  • I'm in that precious 3% with the 820. Woo come on WP8 make the first quarter be great!!!!!
  • 920 needs more votes... ;)
  • Looks like finals will be Nokia Lumia 920 vs Nokia 808 preview... Nokia vs Nokia :-)
  • I am surprised that the 808 is even there... it runs on a "dead" os..
  • I had a at&t focus then a t-mobile 710 but I hated the non touch capable capacitive home button so I switched to radar ,and now im just waiting for an LTE T-mobile windows phone before I jump to wp8.
  • I'm one of the new WP users, the 920 is an amazing device.
  • Who's waiting for an Lte T-mobile phone before making the jump to windows phone 8 ?
  • Doesn't this make the argument for a. a 710 replacement and b. a quick launch and wide availability of the 620... As important as ever?? I've said it before and I'll say it again, if Nokia can get the 620 out to carriers for the £150 range on paygo, then the 620 could completely change the smartphone market as we know it. As for not replacing the 710, given the handset blew all the others out of the water looking at the data (and tbh in most markets, the 610 replaced it instead of being sold alongside it, so you could argue that accounts for its sales too), I think Nokia are walking a bit of a tightrope here, because the 710 was abviously a very popular phone and they've decided in their wisdom that it means nothing to be a high selling phone...
  • Would be nice if they included the % increase of hits for the WP platform over the same time period so we can calculate the platform growth, not just see which is the most used model
  • this is so stupid...we are looking at 100% of 3%.
  • This data underscores the importance of Lumia 620 to the WP platform. What Lumia 710 was to WP7.5, the Lumia 620 would be to WP8. As long as it's priced right, it would bring WP to a wider audience both in established and emerging markets.
  • The reason for the Lumia 920's 9% is the LOW STOCK AND LOTS OF COUNTRIES STILL NOT HAVING ONE.