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Windows 10's global growth slowed down dramatically to end 2016

New data shows that while Windows 10 ended 2016 by running on a significant chunk of the world's computers, its global growth slowed significantly in December. As Computer World reports, data from analytics firm Net Applications only gained six-tenths of a percentage point of user share in December, continuing a trend of low growth in recent months.

From Computer World:

According to analytics vendor Net Applications, Windows 10 gained six-tenths of a percentage point of user share last month, ending on 24.4% of all personal computers. However, Windows 10 ran 26.6% of all Windows machines: The difference between the user share of all PCs and only those running Windows stems from the fact that Windows powers 92% of all personal computers, not 100%.

As the report points out, Windows 10 has experienced a rough several months, with the two-month period of September to October showing zero to negative month-over-month growth. The drop in month-over-month grown has shown a steady decline since the end of Windows 10's free upgrade period, which Microsoft ended at the end of July.

It's important to note that the data from Net Applications is only an estimate, having been calculated by recording the operating systems used by people who visit the firm's client websites. And interestingly, while global growth is down, Windows 10 seems to be doing better in the U.S. Digital Analytics Program, which measures traffic similarly to Net Applications — only with most of its traffic originating in the U.S. – pegged Windows 10's share of all Windows PCs at 35.8% for December. That's an increase over 34.4% in November.

Again, it's important to keep in mind that these are just estimates, and only Microsoft has the full, unfettered view of Windows 10's growth. Still, it's an interesting look into how Windows 10 is performing on the world stage.

Dan Thorp-Lancaster is the Editor in Chief for Windows Central. He began working with Windows Central as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl. Got a hot tip? Send it to

  • This is only relevant if non-Windows PCs share are increasing. If MacOS or Linux are gaining market share, then that would be an issue. Otherwise non-story, unless the point is mobile devices are hampering sales of PCs, and Windows 10 tablets not selling well over iOS and Android counterpart (which is already a given). If that is the case, then article should be about that. Windows 10 rate of growth by itself doesn't mean anything without context.
  • Mobile is where it's at. And, ACF1's point is exactly correct.
    Microsoft can't get Windows on arm running on an appealing mobile device soon enough.
  • Right, because all 2.5 billion users suddenly dumped their PCs and picked up only a phone. All those software developers started typing out their code on a cell phone's 5" screen. Those data entry people, point of sale devices, scientists, data analysts, in unison threw out their PCs and started typing on a phone. In fact, those 2/3 billion people that this article estimates installed Win10 - it was all a lie because everyone moved to phones. The world's power consumption problems were alleviated because no body was using those energy consuming desktops, Intel went out of business because no one was buying CPUs any longer, the Surface Studio Microsoft introduced a couple months ago was a fallacy since not one person is using their computer. They are all on mobile computers, because rodneyj said so.
  • Wow, slight over reaction?
  • 😂😂😂... He's cool.
  • Yeah, but your rant is pointless because I never said any of that, and NOBODY said anything about ANYBODY switching to ANYTHING.... 😂😂😂 Chill.
    I'm saying that mobile is where the serious GROWTH is right now, and that doesn't just pertain to phones.. Really?...... And, that's quite obvious, now isn't it? I mean, after all, we're concerned about GROWTH here, and not just breaking even.. Well, Microsoft, this article, and I are, but not you. You're more concerned about things staying the same. Well, that's not the way forward. Hell, MS doesn't even believe that "phones" are the way forward.. You really should be reading Jason Wards articles before you comment.
  • Random commas kill the message.
  • I don't think he understood the point you were further elaborating on.
  • Well, obviously there are PCs still in use even at the consumer level, but the consumer level was basically wiped out over the last 10 years by Apple/Google OSs.  If someone has a Windows 7 machine or even XP (haha), what real incentive is there if it runs there legacy apps, or if the apps have been moved to iOS/Android you just use those.  There is no growth in the PC market, more or less, meaning yeah, they have Windows 7,8,xp, or even Vista.... the consumer doesn't really care and the professional is caring less and less everyday.   Basically, we are talking about growth.... what growth is there?  Not much and probably negative trend away from Windows will continue as far as market share... you bring up a point that there is still a need but if you look at market share and market usage of the other OSs... its a negative growth rate for many years.
  • True.... But, I think Windows on ARM can change all of that.. Now those legacy apps can run on mobile.... And, the cool thing is that they will need Windows🌈🌈🌈
  • rodneyej, the problem being people were beating me up in the other article because they are saying uwp is better than win32, and basically saying win32 needs to die.  :)   At this point, its hard to see how MS doesn't continue to lose market share, I'm not convinced people want to run Win32 on their phone, heck most people even want a iOS table.... although I think me and you would rather Win32 continue... I think its going to be interesting over the next 5 years... I'm just not seeing the growth... so it then becomes a question... does MS need Windows at all? (I don;t know that answer)
  • Honestly, Win32 can die, if you think about it... I think WOA is MS's tactical way of convincing developers to eventually switch to UWP apps that are full blown capable apps, not just some toyish mobile apps we use today.. but, the first step is to get W32 apps on Windows OA Mobile devices..
  • I am responding to this comment because I think it says it all: "At this point, its hard to see how MS doesn't continue to lose market share, I'm not convinced people want to run Win32...." And that is why you completely fail to understand. Microsoft is not losing marketshare, there are 16+ million PC apps running Win32 and growing, people are not leaving Windows in droves for other platforms. Win32 **and** UWP app counts are growing. The rumors of Windows demise have been greatly exaggerated.
  • nohone, they are not upgrading nor buying new PC... meaning the growth rate is negative.   So, you are speaking out of context... 10 years ago MS owned even the phone market between them and Blackberry... they are completely out of the picture.   Sure people still have PCs, but less and less are being upgraded and less and less new ones are sold.   Mobile has gone drastically up over the 10 years.... PCs hit the wall and now are in decline.   Of course there are people sitting there with PCs... but there is no real reason for most of them to consider getting a new one.  
  • That i am pretty sure, it is not the case. They sell less and less. Of course. A pc is not a mobile phone made on the boat and going the hack hole in maximum 2 years. Last year, during the season their was actually a growth in Germany. People who had their kids going to Study elsewhere, people who had old pc' and aimed for new kaby-lake's were seen buying everyday in the store. Acer e5-575g with it's kabylake and a lot of power under the hood, sold like hotcackes. You can't just claim something. People who have pc's will eventually buy new ones.
  • ektosknot, but they generally are not... meaning their is no growth.   Companies that own IBM mainframes still replace them or buy parts for them.... generally there is no significant growth.   Windows is over.... that doesn't mean they can't sell PCs and some people might upgrade... of course it looks like the charging for an upgrade is over by the slowdown figures.  
  • Name 1 mainstream Win32 app that doesn't have a mobile replacement.
  • Cool thing is that with Qualcomm MS is working to make mobile apps just as, if not more, capable than W32 apps.... UWP apps will shine going forward, AND there will be no need for any kind of emulation, native, or abroad.
  • It's still true about the app gap, but there are certain apps that have to be available for the WIndows phone and so far they are not in the store. Companies people deal with daily have apps, and they are not available, so people are going for the Android or I'phone. Insiders can sideload apps, but I don't know if regular window users can do it.
  • Define "replacement" -- Do you mean 100% feature parity? Then nearly every "mainstream" app from Word to Phtotoshop does not have a mobile replacement. If you mean a cut-down version, then yes there are mobile versoins that exist, but often severely lacking in features.
  • Yeah, not an equivalent yet for most apps... But, in the future there will be.
  • Photoshop certainly isn't maintream. Office might be, but is easily replaced for the average user who doesn't need anywhere near 100% feature parity. Google Docs and Office Mobile are plenty except in niche use cases. You can't name a single maintstream app that requires a PC and Win32. They just don't exist anymore.
  • Autocad,tally,busy. I can names millions more
  • AutoCAD? What professional uses that software? Very niche, not mainstream at all. The other two I haven't even heard of and I have been following the tech industry for a couple decades!
  • AutoCAD is that what is used for building your house design or measurements. And other softwares are very very popular in india. And you are following tech for decades...huh!!
  • I meant to say what non-proffessional. I know what AutoCAD is, I am just saying it isn't mainstream software. It is niche, work only software.
  • work only softwares are not called niche. without them how can you developed or manage infrastructures of any countries.
  • Niche: a specialized but profitable corner of the market. It is profitable, but it isn't mainstream and isn't going to drive growth, especially with consumers.
  • 1. Adobe Premiere Pro 2. Adobe Photoshop 3. Microsoft Publisher 4. Microsoft Access 5. AutoCAD 6. Microsoft Visual Studio I could list so many that are in heavy use that will not have a mobile replacement on any platform any time soon. You'd be surprised how often and how many people use these.
  • All professional, niche software. They are not mainstream and do not drive growth. They may drive some sales, but not consumer sales.
  • Visual Studio? :-)
  • @bleached ADOBE PHOTOSHOP (nope, that crappy app is not a mobile replacement, not even close) COREL. MS OFFICE (please stop thinking that the fact that a word document can be opened, the app that opens it is a replacement to Office, will never ever be). NitroPDF,AdobePdf pro. All kind of DJ programs. Language programs (refering to program developing language). Web design programs. Should i say more? I think is not the case. You see, their are people that actually use pc's and technology for something else then flappy bird and facebook.
  • Again, everything you mentioned, which are the same things everyone else has said, are only useful for professionals. Office Mobile is fine for home use and there are plenty of other heavily used office apps, especially Google docs. If you don't have specific needs for work, they are just fine for personal use. PDF apps are everywhere, no way that is a differentiator. No one has mentioned a single mainstream, consumer app that is only Win32 because they no longer exist. Win32 is only useful for professionals and small, niche applications. It is not driving sales today, as this article points out, and it most certainly won't drive sales next year. Windows 10 not increasing its market share in relation to other Windows versions during Christmas is crazy. PC sales must be super low for that to happen. Really not a good sign for Microsoft. WOA isn't the answer, as battery life and and form factors are not the issues with PCs.
  • I generally agree, but I think the reason for the confusion is that folks on here are confusing marketshare in Windows PCs with Windows 10 growth.   They're totally different animals. Microsoft won't be losing share in the PC operating system market, but, even they've accepted that selling Windows licenses is no longer a growth business.  Those glory days are gone, which is why during they're quarterly reports to Wall Street analysts, Microsoft mainly discusses their efforts and growth in their cloud business, selling Office 365, and their developments in AI.   That's where the growth is. 'Big' desktop Windows is still a lucrative cash business, but it's not a story that Wall Street and investors are interested, because there's no growth story there.  It's kind of like General Mills selling Cheerios.
  • I generally agree, but I think the reason for the confusion is that folks on here are confusing marketshare in Windows PCs with Windows 10 growth.   They're totally different animals. Microsoft won't be losing share in the PC operating system market, but, even they've accepted that selling Windows licenses is no longer a growth business.  Those glory days are gone, which is why during their quarterly reports to Wall Street analysts, Microsoft mainly discusses their efforts and growth in their cloud business, selling Office 365, and their developments in AI.   That's where the growth is. 'Big' desktop Windows is still a lucrative cash business, but it's not a story that Wall Street and investors are interested in, because there's no growth story there.  It's kind of like General Mills selling Cheerios.
  • Of course they need Windows but don't forget about ChromeOS ---- which now runs on eMMC hardware having 128GB of storage on a ASUS 2 in 1 launched at CES 2017 - if something can steal marketshare from 2 in 1 market which is the one that more grew in 2016 - is ChromeOS.
  • That's a big threat to MS, especially with Android apps on board.
  • The professionals do care. But there is a cycle to these things and it is not short. It's taken more than ten years to (mostly) remove WinXP after it was "replaced" by Vista. If Microsoft can push Win10 in half that time than win10 could be considered a resounding success. 
  • Your comment is pointless. Of course windows market share overall cannot grow anymore cause it is at the pick. It has 92% of the market, for God sake. Windows will never collapse. Saying otherwise is like saying all people will stop eating Brad cause now their is a trend of eating salad.
  • ektosknot Windows is not 92% of the market, they are 92% of traditional PC market.   Once you account for phones and handhelds there market share has already collapsed over the last 10 years.   Like saying I own a buggy cart (horse and buggy) company in 1930 and I control 92% the market... of course I would have to ignore the millions of cars being sold yearly and bicycles as well.   The windows market already collapsed... people really have no incentive to upgrade or even buy their first PC or buggy.   Of course, there is legacy apps for business and such but the common consumer moved on long ago.    The drastic slowdown of Win10 since the summer is no surprise... Windows will continue to fall drastically if one looks at the entire market as far as market share.   The common consumer is happy with their iPhones/iPad/Android devices... they probably aren't coming back anytime soon.   It's over.... like talking about the return of the IBM mainframe in 1995.   Can MS still sell Windows enterprise license... sure... will some consumers upgrade.... sure... but as far as market share... that ship has long sailed.
  • poor Brad...
  • And, since you're so adamant about mobile being so insignificant,, riddle me this... what sold more over the holiday season? Android, iOS, and Windows MOBILE devices, including tablets, and phones,.......or Windows PC's?????
  • Simply counting the number of phones sold and comparing them to the number of PCs sold is a niave way of looking at the numbers. Yes, PC sales have been down over the past few years. If that is your criteria for claiming that people are leaving PCs for mobile, then what is your reasoning for the mobile market being down over the past few years. Both phone and tablet sales have been down quite a bit over the past few years. PCs have slowed in sales because people do not need to buy new PCs every year. My parents are using a PC that I built for them 5 years ago and wouldn't notice the difference between a computer built today with the one they have. Phones on the other hand wear out, there are changes, there are upgrades so people upgrade every couple years. But even those required upgrades are no longer required, so people go 3, 4 or 5 years between new phones. If you haven't been paying attention, Apple's phone sales have been down Y.O.Y. You do know that, in general, people do not buy new phones and continue using the one they had before, right? So the market is not growing, in fact it is stagnating. It is getting to where the PC is now, relatively few people who are first time buyers, but people replacing when they need to, not because they have to. Just because one device sold more, it doesn't mean that people are leaving behind what they had. Would a uptick in sales of bicycles necessarily mean that people are abandoning their cars?
  • Get a grip on reality.... You are questioning things that people aren't even saying.. lol It's like you're arguing with yourself.
  • But, in all fairness, I see your point... My point is that there's definitely a shift going on.
  • Mobile may have peaked, but it is still huge in sales. ~350 Million per quarter compared to ~70 million and dropping.
  • no one buys pc/laptops every year. I have 7 year old laptop that still run windows 10 just fine. and for mobiles there are lots of friends that buys mobiles every year even more than 1.
  • Intel's strength going forward in the consumer market will be Pro devices (Intel Core M3 or better). With Windows 10 on ARM OEMs will finally say goodbye to CherryTrail, Intel Celeron and Intel Pentium which are still selling strong in developing markets.  The low cost of Snapdragon 835 compared to the expensive Intel Core M3 which will give thin 2 in 1 devices battery life of 20 hours in average will make this happen.  So Intel and AMD should need to start to look somewhere else if they want to keep in the PC business.
  • Yepers.
  • Surface Studio is just a raindrop. Only 30.000 units. That's nothing.
  • Exactly
  • Yes, but what about the price of fish?
  • Are you on drugs :)
  • No, but I am.... And right now these stones are like marshmallows
  • Not really. There's more than a billion active users on computers out there and even more if you count thin clients. This is still a BIG market to reach. Windows 10 has more than 400 million users and that amounts for 24.4% of the computers which means 2 billion computers are the potential market.
  • This is a problem indeed. Msft's next step is to use computer software to boost mobile... 2 things might happen, either windows will kill android, or computer users are so little today, that it won't happen and windows might die out slowly. Virtually none of my close friends have a pc or even notebook at home. My only pc is a 5-6 years old netbook, that i don't really use. I think, the only solid hardware of msft is xbox one. They should use it to boost at least mobile, like streaming, or share games, or whatever it takes. PCs are dead outside enterprise... And even there...
  • Kinda my point.
  • Nowhere near dead outside Enterprise. Just because you don't know anyone that uses them doesn't mean they aren't still very much in use. There is litterally not a single household in my neighborhood that doesn't have at least 2 computers, whether they be Macs or PCs, in their home. Some have 3 or more. My wife and I each have a laptop and phone, and I have a Windows 10 tablet as well. Most people in the neighborhood have purchased at least one computer within the last year as a replacement or upgrade. Try living in a college town. You won't hardly see anyone that doesn't have at least one computer. We've got over 30K college students in this town, and they all have a laptop/ultrabook, most have a tablet, and they all have at least one phone. Many also have a desktop and/or game console.  
  • rhapdog, there is a whole generation of kids that have basically grown up without PCs.   Your experience is not represented by the lack of growth numbers and the decline of the Windows market.   As far as market share, its over... sure some people will upgrade, sure some people will buy new PCs... sure businesses will eventually get around to upgrading... but generally its over as a growth sector and has been in decline for a decade.    The common consumer isn't going back to a PC in mass.... its not a suprise that the Win10 numbers are not really going up much at all.   The general consumer, generally doesn't care.    
  • To counter... I went from no PC's in my house a few years ago to now three desktops and a laptop. We also have smartphones. There are some things mobile can't do. Use cases and needs change. It's nice to have choices and have available the technology you need/want to do your "stuff". 
  • I will also add that my dad, 6 siblings and I have at least one or more computers running Windows 10. All of my friends have either a Surface Pro or laptop.
  • Nope, they are not.;).
  • Typical comment of the ji joe who think the world spins around him and he is the master... In europe, overall, pc's have a strong share still. You talk about you grandma;).
  • Statcounter >
  • Where did the W10 stand when MS last reported them? I know they pushed back the 1 billion goal by 2017 just curious
  • Microsoft themselves have said the 1 billion goal by 2017 or 2018 will be missed. The last number we got was 400 million from a couple of months back.
  • Why couldn't they have kept it free longer? Because investors weren't trying to hear that?
  • That was my assumption. I figured, extending the promotion for a while to get more users onto Windows 10 and into the new ecosystem, they could make up the loss over time with the Windows Store. I think that the reason for a lot of the missteps are due to investors' short-termed thinking. There were still quite a lot of people who didn't know there was a free upgrade. A lot of end-users do not update their computers like they should resulting in the Windows 10 upgrade fiasco not happening on their PCs.
  • That free upgrade should've been marketed on a televised level, don't you agree?
  • Yeah, but I also know that Microsoft sucks in the marketing department. Maybe they should hire Apple's marketing department. They sure know how to tell people that there isn't a need for a toaster and refrigerator combo but then creates their own and it's "magic" so everyone eats it up. At the end of the day, Microsoft kicks themselves in the ass most of the time due to failure of marketing. The masses didn't know about the free upgrade until it was close to ending. Even then a lot of people don't click on it due to the possibility of thinking it's not legit. BUT if there was a commercial on TV showing the Free Windows 10 Upgrade window, I am sure there would have been even more. "Windows 10, the best Windows yet, complete with the Windows Store for music, media, and apps, Xbox app to take your gaming experience to anywhere you want to be, and Cortana your Digital Assistant. Oh and you can play your Xbox games anywhere at home on this PC via streaming. (show mouse clicking upgrade) Just click the Windows logo at the bottom of your screen today and let the magic happen! Oh, and it's FREE!" - A one-minute commercial to raise awareness of the new Windows ecosystem... Right off the top of my head. I could do a screen recording, have my wife do a voiceover, ad some metro style slides with a few key words on it popping up on the screen as she speaks and done. Show my kid playing in the living room, stopping, and then continuing in his bedroom on a W10 laptop. Sorry for the long post.
  • Lol. Like I've always said, marketing is key....... Do you see how well Alexa is doing?😂😂😂 She's practically a household name. MS was first with Cortana, but Alexa is blowing Cortana out of the water with the average consumer, and awareness... Same thing happened with the band, and many other wonderful MS ideas.. Why? POOR MARKETING!!!!
  • It's a household name because they saturated the airwaves over the holidays. Amazon sold a couple million Alexa's over the holiday. I'm pretty sure that they sold a couple million hover boards in the year before. How many of those are still in use? Alexa is a fine product but it wouldn't surprise me if they sell every one of them at a loss. They are, after all, an Amazon product. A healthy balance sheet isn't cool enough for Amazon. Just a bit of perspective.
  • Why the heck did someone thumbs down this?!?!?!
  • My guess would be it had more to do with appeasing hardware partners such as HP and Lenovo. Ending the free OS promotion could act as an additional incentive for people to purchase a shiny new pc with latest OS rather than spend money to upgrade their current/old pc to win10.
  • They should have kept the upgrade free forever. Look at what Apple is doing with MacOS.
  • well, yeah it slowed exciting devices dropped except the Surface Studio, which the mass majority of ppl that want it simply can't afford it without a low interest rate credit card lol. Gimme a Windows Phone that'll kill the Samsung Galaxy series and iPhone then you'll see the growth.
  • This is probably due to the announcement that Windows 10 will be supported on ARM hardware, so OEMs are possibly stopping shipments and reducing production for starter devices which are popular in the developing markets.  This full Windows 10 on ARM paradigm shift will probably make OEMs switch to ARM architecture so they can ship Windows 10 ARM hardware in Q2 or Q3 of 2017.
  • "Something new is coming next year, let's stop selling stuff this year!" Makes no sense. People just aren't using/buying PCs as much and Microsoft has no mobile penetration. WOA can't fix that. Battery life isn't the issue.
  • If PC's were'nt important why ASUS is launching 2 in 1 Chromebooks with 128GB eMMC storage? All those folks saying ChromeOS would never be sold on hard drives larger than 32GB were wrong, and it was not Google, the Chromebook inventor which found this, it was ASUS which is going to make a home run with its 2 in 1 Chromebook now that Android apps are supported out of the box.
  • I just bought a 128GB SSD for $35. It is probably hard to find a small hard drive these days and with Android apps and games storage becomes useful. Not sure if Chromebooks will become mainstream, it will be interesting to see.
  • Chromebooks will never amount to anything.
  • I may agree with you, but remember when Balmer said that about the iPhone?
  • Of course the iPhone was doing quite a bit better after 5 years of availability than ChromeOS, which is still failing miserably.
  • Failing miserably? Not quite. They did surpass Macs in sales, are being actively developed by manufacturers and are readily available. I think they were the only PC platform that grew in 2016. I wouldn't call it a huge success, but it certainly isn't close to failing. With Android Apps, it at least has a shot at some success going forward. I don't see myself buying one though.
  • Failing miserably?  Yes.  0.74% usage share after 5 years of sales is pretty miserable.  And their share shrank 1.3% last month.  They did not surpass Macs in sales worldwide, that is a common misconception due to Google's sponsored fluff pieces combined the the reader's (your) misunderstanding about how Google constantly slices and dices market numbers until they can get a narrow enough definition to manufacture a "win". Windows grew in 2016.  ChromeOS did not.
  • This. I am using my mobile more and PC less.
  • I am using my mobile more but that's because I also use it as my general pc. My pc is for gaming. If you look at the themes for ces with pc's there are very specific target markets like gamers and creators. even notebooks are becoming more for gamers and hybrids for general use.
  • No, growth slowed way before that was announced... And, do you honestly think the average consumer knows about Windows on ARM, or saw that announcement?... Lol. Not likely
  • The focus is more and more Cortana. And that is nice for the people in the US but outside the US there is no real need for Windows 10.
  • Please indulge us and explain your argument..... !
  • Yeah.  I don't get his point really, I think he is complaining about the lack of possible support where he is for Cortana.  Most people really don't care about Windows, I mean you have almost a whole generation of young kids that are growing up and probably haven't used windows nor really need it.   Basically at this point, in the professional world its about Win32 application, for the consumer, well, the majority of that group either doesn't care or moved onto iOS/Android.  
  • And there it is - "Most people really don't care about Windows​" - the quote that invalidates everything you have said in the comments section.
  • Its a generalization, but rational people understand that.   As far as my comment, the general consumer really doesn't care as a mass. 
  • you are absolutely wrong my friend.
  • No - I think this is right. Most people don't care about Windows. People care about getting their stuff done. In the world of business that means in 90-something percent of the time Windows is chosen for them so they can get their apps and services. At home there is generally more choice and flexibility but most will still choose a Windows based machine because that is the platform that carries their "stuff" - and they are already familiar with it. It's not about Windows - it's about everything else that runs on the Windows platform.
  • You are must not typing any document or read important e documents or you don't actually see grade school kids today write or I say type their papers, then you can assume all can get by with less then 11 inches mobiles devices, otherwise people still very much ( even middle school kids) a good size of screen that can replica an 8x11 letter paper and proper keyboard to type properly .
  • Its not that difficult to understand. There is no need for Windows 10. No one is using apps. Everything you can do with Windows 10 you can do with previous versions. Microsoft is adding more functions to Cortana but that's only for the US. Sure, Hello..... You need to upgrade your hardware. For what? And.... many people dislike the Windows 10 UI.
  • Exactly.   Nice post.  
  • He likes to go into articles and play the victim, pretending that he is being treated unfailrly by Microsoft simply because he does not live in the US. For example, he will complain when there is a deal going on in the US that his country does not have. One time I pointed out that his country (if I remember, it was one of the northern EU countries) had a deal that we in the US did not have. Didn't make a difference, he complained that he should be able to get both deals. When I asked if people in the US should get the deal in his country, he said no. He has complained that Microsoft did not treat him fairly because there was a commercial in the US that was not shown in his home country. He demanded that the commercial be shown in his country, translated into his language, changed for his country's customs - and then he had the nerve to complain that it had content that he didn't approve of and would not be appropriate for his country, but wanted it shown there anyway. I cannot be certian it was him, but I believe it was him that made the claim that Microsoft should sell at a loss in his country because his country has a VAT while the US does not, and it is not fair that the prices in the US do not include the tax while they do in his country.
  • But he has a point. As long a Microsoft keeps focusing on the US, they will lose. Google is treating the Netherlands,a small country with much attention and it's on top of everything. Microsoft doesn't care at all about little countries like these. Their bullshit excuse that cortana wouldn't work well enough is lame AF. First of all, Cortana, like all todays AI is dumb AF. It wouldn't matter if it was a little more dumb AF. At least they could already gather regional data. Oh, and these personal assistants are used and seen as a toy anyway.
  • Any real shock on this ?  Windows 10 was free, so people were taking advanage of it. The people who didn't take it wanted to stay with what they have. And if you dont really care about the *NEW* Windows (8.1 and 10, touch screen interface, more Microsoft control over updates and drivers) and like the old Windows, people are staying on WIndows 7...  No matter how much you love Windows 10, there is nothing wrong with Windows 7... and Microsoft will still support it to 2020... Windows 10 is ok and there is some perks no quesion but, with Windows 7, I get more control, I can set Windows updates to what I want, My apps are not controlled by Microsoft (If Mircosoft does not like a Windows 10 STORE app, they can yank it from your machine, on 7 they cant), Performance can be tweaked more. There is a lot of advanges to 7 or even 8.1 over 10. I do use 10 more than 7 on my machine (dual boot) but, a lot of things I prefer to use on 7, as 10 just messes things up, and if 10 breaks, it can be a pain to get working like it did.   Go head, down vote me, you know I am right...
  • build 14393.594 is now out for mobile in the release ring :)
  • They need to make it pernamently free. They can make money in other ways.
  • I think they gave up on making money on it generally, of course there is enterprise, but I do wonder if UWP/MS Store are not successful whether they pull the plug on windows completely... where does the revenue come from long-term on Windows?  I don't know.   It will be interesting to see if their uwp app/store strategy doesn't work what the next step is. 
  • The Windows division is good for approximately $20 billion in annual revenue. That includes consumer, OEM and enterprise licenses. Windows indirectly drives revenue throughout nearly all of their products and services. The revenue generated from the Microsoft Store fits in the, "other" category. I think we can safely say that Microsoft isn't going to drop Windows any time in the near future.
  • I think the Windows division is down more than that on revenue, although they still make money... its not on the consumer side... enterprise yes.. .but at this point there is no growth.   I'm not saying they will ditch it or even do it soon but the discussion already started long ago.
  • Citing a Computer World article doesn't really bolster your argument. Their credibility has been lacking for some time. You have made a number of assumptions that have contributed to far reaching generalizations. Among those, you assume that the consumption of Windows is largely driven by the enterprise. Without question, the enterprise market is very important for Microsoft but most OEM licensing is ultimately utilized by consumers and small business. Enterprises almost exclusively use licensing agreements and Software Assurance to license Windows. They do not buy a license through the OEM. I have never worked with a company where this wasn't the case. Using an OEM license at an enterprise wouldn't be logistically feasible and it would be more expensive than an enterprise licensing agreement. To my knowledge, Microsoft doesn't provide an explicit breakdown in their financial reporting. But we can say that OEM licensing revenue is a significant percentage of Windows revenue and the vast majority of those are consumer licenses. When you say that they don't make money from, "the consumer side", we know that this is completely false. Further, device sales != license sales. Microsoft makes alot of money off of licenses for virtualized environments. For example, most developers that I encounter with Mac are also running Windows through a local hypervisor. VDI licensing is incredibly lucrative as well. Software Assurance isn't directly associated with a license. It is more like a company-wide lease agreement that entitles them to upgrades and support on all of their licenses for clients and servers. To say the least, Windows licensing is complex despite their effort to simplify it but it is also incredibly profitable. Lastly, you originally stated that you think that Microsoft has given up trying to make money off of Windows. You then went on to say that if the Microsoft Store doesn't succeed, Microsoft may give up on Windows because you don't know how they can generate revenue from it. This underestimates how profitable Windows is purely from a licensing perspective. This includes consumer and enterprise licensing models. When you factor in complimentary enterprise and consumer products, Windows continues to be a part of the deepest technological ecosystem that the world has ever known. Nothing else even remotely compares to the level of integration between Windows and their server products. Starting with Windows 8 and Windows 10, they have extended that model to consumer services on a massive scale. Bing market share and revenue continues to grow as it takes share from Google and Yahoo. Office 365 consumer licenses continue to grow with deep integration in Windows 10 between Cortana and OneDrive. There are certainly some consumers who use Office exclusively on 3rd party platforms but for many, they are using Windows plus iOS and Android. Many of the same services appeal to enterprise. You can use Office 365 on Windows 7 but it is a pain. Azure AD SSO is built into Windows 10. For Windows 7, SSO may require the sign-on assistant for the optimal experience particularly if you are using a third party identity management provider. The Windows Store for Business has generated a huge amount of interest with many looking at EMS. Centennial is a big draw but UWP is also of interest where it makes sense. For that matter, BYOD and Windows 10 were made for another. No other platform is more suitable for BYOD than Windows 10. You can dynamically provision a consumer licensed device under your enterprise agreement and then change it back when they leave. In doing so, they can apply a license for Windows 10 Enterprise and take advantage of Enterprise SKU features. Microsoft could actually make more from BYOD because they sell an OEM license and a client license that counts toward an enterprise license agreement. Naturally, they also sell Azure AD Premium or the full EMS suite to provide that capability. That is just one example for how Windows can generate revenue for a consumer licensed device for an enterprise service. Meanwhile, enterprise devices contribute to consumer revenue streams through something like Cortana Bing search. I am constantly amazed by the depth and breadth of integration in Microsoft products. Nearly all of that integration is explicitly designed to generate revenue across multiple product categories. The numbers do not back up your assertion that Microsoft has given up on making money from Windows. If anything, the opposite is true. It was designed to expand revenue potential with complimentary services across consumer, enterprise and everything in between. So when you say that you don't know how they will generate revenue from Windows in the future, I can only assume that you haven't considered the possibility that it isn't limited to app store revenue. By virtue of what it is, Windows was designed to generate revenue. The line between consumer and enterprise revenue started to blur some time ago. You can expect that trend to continue. Without question, Microsoft is better prepared for the consumerization of IT than anyone in the industry and most of that is due to enhancements in Windows 10. Only recently has AirWatch realized that they could make huge amounts of money off of MDM and Azure AD Domain join support from Windows. Many of those will be both consumer and enterprise! My advice is that you ignore what most major pundits say about consumer and enterprise usage or market share. I'm going to coin my own term here and say that the future of Windows is more like consumerprise. The SKU doesn't matter. It could be one, the other, both or all of the above over It's lifespan. In the end, it is all money in the bank and because of that, Windows isn't going anywhere.