Although the "Smoked by Windows Phone" campaign will always be controversial due to its selective nature, they're still fun to watch and occasionally surprise us. Malaysia is now getting in on the action and while this contest business is a bit "old" for us we have to understand that for a lot of folks, it's not.
In the above video, a different Ben from Microsoft takes on others in the challenge to beat Windows Phone during various predetermined tasks. Nothing new there but at 1:50 we do see a challenger with the brand new quad-core HTC One X, considered by many to the new top of the line Android phone (see AndroidCentral's review). The challenge was simple: take a photo of yourself, upload it to Facebook and tag it, but due to some fumbling around with the One X, the poor participant gets his beat fairly easily.
Of course it doesn't make the One X any less impressive as this contest is a bit fixed with tasks that favor Windows Phone. And perhaps with a different user the One X would have been a lot more effective at competing. But the purpose of the "Smoked" campaign is not to be fair but rather to demonstrate the efficiency of Windows Phone for common tasks that users are likely to use everyday. That focus on simplicity is important and while Windows Phone may not be the absolute winner, it does hold its own against Android and iOS.
By the end of the event, we can see Windows Phone had 98 challenges with 92 wins and 6 losses. Not too bad. And kudos to Microsoft for showing Windows Phone getting smoked by a beaten up, six year old Nokia 3250.
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