The wait is over! Almost two years after Google and Amazon kicked off a war of attrition, the two companies have finally reached an agreement. Announced this morning, the deal means that YouTube is coming back to Amazon's Fire TV devices, while the Prime Video app will add support for casting to Chromecast, and become available on more Android TVs. They say the first step is the hardest, and we hope this is true, as the two companies are still continuing discussions around bringing YouTube back to the Echo Show.
Google will bring YouTube services back to Amazon's Fire TV devices at some point "later this year". First up is the native YouTube app which will launch in the coming months, followed by YouTube TV and lastly, the child-friendly YouTube Kids, by the end of 2019. Fire TV devices will also become fully certified for YouTube and offer 4K HDR playback at 60 fps on supported devices.
This deal doesn't include the Echo Show, although hopefully that's just a matter of time.
In return, Amazon will add Chromecast integration to its Prime Video mobile app allowing users to stream a show or movie of their choice to their TV using one of Google's streaming dongles. Additionally, Prime Video will also become widely available on Android TVs as, up until now, it was only available on select Android TVs.
The most notable absence is the Echo Show, which was one of the early casualties of this war between two heavyweight tech giants. Back in 2017, the Echo Show was the first smart display on the market and one of its main uses was as a helping hand in the kitchen. Until one morning, where Google dropped support for the Echo Show and so began a stand-off between the two companies. The Echo Show is missing from today's announcement, but as cited by the Verge, a person familiar with the matter suggests that the two companies are continuing to engage in conversation.
Neither company has commented on the specifics of their deal, nor how they finally found a common ground. Both companies are also involved in a battle for the smart home, with Amazon acquiring companies like Ring and Eero to provide an alternative to Google's own and Nest-branded products. Amazon resumed selling the Chromecast in December of last year, but today's deal is strictly for services and doesn't apply to hardware.
Ultimately, it's nice to see the two companies get along and this deal should mean less friction and a better overall experience for customers of either product or service.
We may earn a commission for purchases using our links. Learn more.
The Black Friday keyboard deals you need to know about
Getting your hands on a new keyboard is exciting for PC users, and thanks to Black Friday, it's more affordable than ever before. Here's a look at the best Black Friday keyboard deals available now.
Best Wireless Headsets for Xbox Series X, Series S 2020
Next-gen consoles need next-gen wireless. Here are our picks for the best wireless headsets for Xbox Series X and Series S.
Here's what to expect from Windows 10 in 2021
The year is almost over, so it’s time to look ahead to 2021 and see what we can expect from Windows in 2021. Windows 10 has taken somewhat of a backseat when it comes to major features or OS changes in the last couple of years, but that appears to be about to change as Microsoft aims to refocus on the OS in big ways next year.
Plow through enemies with these great beat 'em ups for Xbox
Feel the urge to unleash some pent up frustrations on armies of bad guys? Here are some of the best beat em' ups and hack n' slashes to bring your much-needed catharsis.