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6

ESPN rebrands Soccernet to ESPNFC, new Windows Phone app launching?

WP Central

Currently for ESPN football/soccer fans there is the official ESPNSoccernet app that was launched on July 2nd. The app is an extension of Soccernet.com, which ESPN owns but the branding was always confusing. The Windows Phone app has received mediocre reviews with some people noting it still felt like a beta.

Now, ESPN seems to be rebranding their efforts by re-launching Soccernet.com as ESPNFC.com. Going to the former site will now redirect you to the new address and site redesign. Not only that, the new site will feature many more features than the previous Socceernet.com offering and it should keep fellow footballers happy...

ESPN did mention that there is a Windows Phone app (presumably the aforementioned ESPNsoccernet) and we can only imagine that this app will also have a re-brand and re-launch soon to match all the new services of the site itself. Those improvements are the following:

  • There will be regional differences between ESPNFC.com. For example, the US and UK editions will have regional flavors. But visitors will be able to control their experience by selecting which edition they’d like to view from the top navbar,
  • Gabriele Marcotti will have an exclusive column on ESPNFC.com every Monday and Wednesday; Glenn Hoddle and Kevin Keegan will also contribute columns for the website,
  • ESPNFC.com will feature more video integration than ESPNSoccernet.com,
  • There’ll be an enhanced live experience on the website with ESPNFC.com’s Live Match HQ featuring chats, previews, post-match updates and more,
  • Roger Bennett from Men In Blazers fame will continue his irreverent columns for ESPNFC.com,
  • ESPN Soccernet’s podcast will be rebranded as the ESPNFC Podcast,
  • The design of ESPNFC.com will evolve. It’s currently a hybrid of the ESPNFC.com design from Euro 2012 mixed with elements from ESPNSoccernet.com,
  • ESPNFC.com will be run by a global team with contributors from both sides of the Atlantic.

No word on when a new app will launch (or be updated) but we’ll keep an eye out. For now, you can download and use the ESPNsoccernet app here in the Windows Phone Marketplace. In addition, UK users can of course still use ESPN Goals for Windows Phone. More info on that can be found here or users can download that app via this link.

QR: ESPNsoccernet

Source: ESPN; via: EPL Talk

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ESPN rebrands Soccernet to ESPNFC, new Windows Phone app launching?

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