Cortana in China may go by the name "Xiao Na" but Microsoft is bringing the digital assistant for Windows Phone 8.1 to life in a new promotion in the form of both a TV commercial and actors who interact with people in the real world.

The TV ad shows Cortana as appearing in a puff of smoke when someone pushes a big blue button found on a man's backpack. The ad ends with the real version of the digital assistant being used on Windows Phone devices.

In addition, it appears that those same actors are hitting the streets somewhere in China to help promote Windows Phone 8.1 and Cortana.


What do you think of this latest effort by Microsoft to market Windows Phone 8.1 in China?

Source: WindowsblogItalia