Microsoft has published a UK advertisement for the Lumia 630, a newly released Windows Phone in the more affordable club. The advert focuses on the cheap price point, colourful looks and fairly advanced components, including a quad-core processor ("which means it's really fast"), as well as a solid collection of apps on the Windows Phone Store.

It's a simple, yet neat ad and gets the message across that you don't have to suffer from terrible design and awkward experiences to get a good deal on a smartphone in 2014.

Thanks, Colin, for the tip!