'Boyfriend, get me a beer': New Xbox One ad humorously shows off the power of voice (and relationships)

Microsoft has released a new advertisement for its Xbox One console. The video shows a young couple who have the next-gen console set up with multiple accounts. As well as showing exactly how easy it is to switch between profiles in a real environment, the ad also injects some humour with the boyfriend being ordered around with "Xbox" commands.

It's a unique take on advertising the entertainment console, bringing in the girlfriend who rocks on in Dead Rising 3. Aptly titled "Xbox One: His and Hers," Microsoft attempts to really drive across instant switching and how quickly everyone can view their personal "stuff" on a console.

Are you grabbing an Xbox One, if so will you be commanded to go fetch the beers?

Source: YouTube (Xbox)