Although the “Smoked by Windows Phone” shenanigans are mostly over and Microsoft is not routinely engaging in phone challenges anymore, it’s still great to finally see the gist of it coming to TV. Such is the case with this new ad featuring Microsoftie Ben Rudolph and a couple who were using a Samsung Galaxy S3.

The concept is the same: do a challenge between two phones, in this case take a photo at night, and see which device wins. Of course, the GS3 is up against the Nokia Lumia 920, a phone designed for low-light shooting, so it should be little surprise to see it win here. For their trouble, the couple gets a Windows Phone.

The ad will show on ESPN and CBS throughout the men’s and women’s NCAA tournament during the week and should be high profile enough to catch some eyes. Having said that, it did take a year for this brilliant operation to go from tradeshow to Microsoft Store to TV and that’s just not fast enough. But as they say: better late than never.

You can watch the clip that will be airing this week above.

Source: Microsoft; Thanks, Justin S., for the tip!