Windows Phone smokes quad-core HTC One X in Malaysia

Although the "Smoked by Windows Phone" campaign will always be controversial due to its selective nature, they're still fun to watch and occasionally surprise us. Malaysia is now getting in on the action and while this contest business is a bit "old" for us we have to understand that for a lot of folks, it's not.

In the above video, a different Ben from Microsoft takes on others in the challenge to beat Windows Phone during various predetermined tasks. Nothing new there but at 1:50 we do see a challenger with the brand new quad-core HTC One X, considered by many to the new top of the line Android phone (see AndroidCentral's review). The challenge was simple: take a photo of yourself, upload it to Facebook and tag it, but due to some fumbling around with the One X, the poor participant gets his beat fairly easily.

Of course it doesn't make the One X any less impressive as this contest is a bit fixed with tasks that favor Windows Phone. And perhaps with a different user the One X would have been a lot more effective at competing. But the purpose of the "Smoked" campaign is not to be fair but rather to demonstrate the efficiency of Windows Phone for common tasks that users are likely to use everyday. That focus on simplicity is important and while Windows Phone may not be the absolute winner, it does hold its own against Android and iOS.

By the end of the event, we can see Windows Phone had 98 challenges with 92 wins and 6 losses. Not too bad. And kudos to Microsoft for showing Windows Phone getting smoked by a beaten up, six year old Nokia 3250.

Source: YouTube; via SoyaCincau; Thanks, Johnny, for the heads up


Reader comments

Windows Phone smokes quad-core HTC One X in Malaysia


It got beat by a Nokia 3250 that had obviously seen better days. The Lumina 900 lost out to it's predecessor.
Also the HTC One X? I don't believe it has a dedicated hardware camera button correct?

"It got beat by a Nokia 3250 that had obviously seen better days. The Lumina 900 lost out to it's predecessor."
That is the Lumia 800 the WP guy is using. The 900 isn't even out in Malaysia yet. But I agree, that 3250 looks pretty beat up. Not surprised how the latter managed to beat the 800, since it uses a fixed focus camera compared to the latter, hence the faster picture taking.
"Also the HTC One X? I don't believe it has a dedicated hardware camera button correct?"
No, but it does have an on-screen camera button, similar to any other Android devices and the iPhones. It's just that the guy didn't know how to use it. Didn't amount to that much of a challenge if you ask me.

I love my Lumia, but I'm really starting to hate this "Smoked by Windows Phone" campaign. The whole campaign sounds like it was invented by a child that no one wants to play with... "Oh look at me, I'm better than you!" Trash.

"...as this contest is a bit fixed..."
A bit? :-P
The contests do generate some fantastic headlines (like this one) but they mean nothing to me in real life.

This guy was awesome, very animated. Glad they show they it can lose but still if you don't know your phone than no matter the challenge you will be taken done by a WP.

Well in that round they were supposed to take pictures of themselves. And it does have one. Clearly he has no idea what he is doing with the One X.

What about it is fixed? That the tasks are a fixed set? That the challenges show off features of WP7? What is 'fixed' about asking someone to take a photo, tag it, and upload to FB? That happens all the time. The challenge is to show that regardless of hardware specs, WP7 will most likely be able to do it faster.

I like this guy. Definitely a good Ben fill-in. And the Smoked by Windows Phone campaign might be getting old for us, but each time Microsoft opens up a new market, it's fresh all over again.

Love this campaign, anyone who doesn't like it need to listen to the competition, they make me ill with the crap. Just clean fun but they are SERIOUS.

yeah to all those people who are "sick" of this, it's new in these other countries and still, it's entertaining to watch. I'm sure the campain will end soon but still it's fun to watch.

I tell you who also got smoke were George, Rich and Paul. Dan Rubino was on fire this weekend with WP story after WP story. Actually looking at Weave for all the tech sites Dan easily out paced everyone with WP stories.

They designed the OS for taking a picture of your sandwich and posting it on facebook?  No wonder there's no database app. 

yeah.....if you can't use your HTC oneX....than stay home :-) I'm a fan of WP but THAT wasn't even near of "smoked by blablabla" cause this little boy can't handle this phone....

Each and every phone be it WP or Android has its strenghts. My Lumia is good at a lot of things but also lags at others. Android does something else better, so does iOS. There is no reason for you to bash other phones IMO.

There should be a challenge to see which device gets updated to the next major version of the OS the quickest.  (Jelly Bean vs WP8).

Yeah, its getting a bit old now, and its sort of rigged, but I think it was a clever move. Ask anyone what they thought of the old Windows Mobile and without a doubt, you will get answers like "slow", "laggy", "boring". The fact that there can even be such a contest gets the message across that the new Windows Phone is different. 

The Smoked competitions are designed to point out a very interesting fact about users... consistently, nobody really knows how to use their smartphones. On an iPhone, there's too much fussing about with which app(s) to use for a series of tasks... there's no efficiency at all. On Android, they've got the tools, but the tools are too complicated for most people to figure out or develop any efficient tricks. Enter Windows Phone... the tasks people do are easy to find, easy to use, and fast, so people can discover them easily.