AdDuplex has ran another marketing and monetization interview with a Windows Phone developer. This time they've managed to get 4Bros Studio, developers of the incredibly successful Taptitude, on board for some insightful answers.
Taptitude passed the 100,000 downloads checkpoint earlier in January and is arguably the best rated app for Windows Phone. This positively reflects just how much revenue the free ad-supported indie game is raking in. While no exact numbers have been published as-of-yet, they do note in the interview that they've earned over $70,000.
"Taptitude has been out for just over a year but in the first 4 months we only made $500. At the time we were pretty happy with that, but in reality it wasn't even enough to cover a much needed server upgrade. Our great user community ended up donating the required funds for the upgrade.
Despite being a slow start, we're now pulling in 10-15k per month in ad revenue, and yet we've never been very highly downloaded (ranked 150th ATM). The lesson here is to never give up, just make the game you want to play and you’ll be rewarded one way or another. If nothing else, you'll learn something that can be applied to your next project."
4Bros Studio is built up of four brothers, three of whom work for Microsoft. This is a real testament to the quality of personnel at the company and how even employees are able to create some fantastic projects for consumers to enjoy on company platforms. Be sure to read up the full interview at AdDuplex.
As a side note - should you have not yet checked out Taptitude, be sure to download it (for free) from the Marketplace.
Source: AdDuplex Blog
Reader comments
AdDuplex interviews 4Bros Studios, developers of the WP Game Taptitude
I love tapitude. Didn't realize they were pulling in so much money. They really should bring in a designer for the graphics. I know they are trying to keep down download sizes, but I bet they could pull in even more people if the game looked more polished.
I'm sure they don't worry about graphics so they can make games quick and keep pumping them out. I can't wait to see the new game this week. I would pay $5 for TaptitudeHD if it were an XBL title.
Nevermind 6.2 is out with a new game Hyper Hoops. The first game with actual graphics lol. If you haven't gotten the update pushed yet, find taptitude in the marketplace and then click share and back and update.
This is great news. I'm happy that people are making that much money with the Windows Phone ecosystem ... even with a very small portion of the market. This gives me hope!! Well done guys.