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7-Eleven drops Windows Phone support

After having launched a dedicated Windows Phone app complete with coupons, convenient store chain 7-Eleven has dropped support for the beloved platform. The company did not give any reason why it had made this decision when a reader emailed asking about why he is not getting any more coupons.

"Unfortunately, we have decided to end our support for the Windows version of our mobile app at this time," 7-Eleven Social Innovation Manager Ana Santellana told our reader in an email response. "We apologize for any inconvenience this has caused."

Our reader said that he noticed that the app was not displaying coupons anymore and that he was having difficulties linking the app to Foursquare for check-in though Twitter and Facebook integration continued to work.

Is the 7-Eleven app one that you use regularly? Are you sad to see this Windows Phone 8 app dropped?

Thanks Todd for the tip.

Chuong Nguyen
Senior Editor

Chuong's passion for gadgets began with the humble PDA. Since then, he has covered a range of consumer and enterprise devices, raning from smartphones to tablets, laptops to desktops and everything in between for publications like Pocketnow, Digital Trends, Wareable, Paste Magazine, and TechRadar in the past before joining the awesome team at Windows Central. Based in the San Francisco Bay Area, when not working, he likes exploring the diverse and eclectic food scene, taking short jaunts to wine country, soaking in the sun along California's coast, consuming news, and finding new hiking trails. For news tips or to connect, please message him on the Signal messaging app at +1 (424) 666-7438. 

220 Comments
  • How dare they?!
  • That's their loss. BTW I'm anxious for MK X.
  • Usually its a decision of one person. Apparently Ana hates WP for some twisted reason.. Same thing happened with Tango. After WP7, that asshat never cared to release the app for WP8. He even removed the support thread (on Zendesk platform) where people were requesting for Windows Phone app.
  • More likely, they weren't seeing enough usage on WP to justify dealing with the application.
  • well... let's we spam 'em with emails to support Windows Phone, or we won't come back there. Posted via Windows Phone Central App
  • Ha! If you're talking about Mortal Kombat X, then so am I. I can't wait it looks awesome.
  • ... and nothing of value was lost.
  • Awful awful awful decision, hope they change their minds.
  • Call 9-11!!! those bastards ('o')
  • ...or call Rudy to make 6-Eleven app. Posted via Windows Phone Central App
  • ^^^^^ DING DING DING!!!!! Give this man a cookie! And an Internet!!!!
  • ^^^ This.
  • 6-11.  haha.  Good one.
  • Never had any good coupons anyways.
  • It's likely not enough people were using it to justify having an WP app. 
  • I'm going to start releasing press releases of companies I no longer support due to their stupid windows phone apps....
  • Unfortunately, if you do that, for every WP owner that drops company x, five non WP users will surmise WP must suck if company x drops it.
  • Everyone should go install it now! Maybe they'll change their mind. WPCentral should of had a link to the app since it's still there.
  • Well that sucks. The app was the only reason why I've actually bought stuff form 7-11. I haven't been a customer in like 8yrs, and the app made me go back with its coupons. What is the ACTUAL app maintenance cost anyways? If they've developed correctly, the cost should be neglible despite the marketshare.
  • Well since 7-11 doesn't exist in the state of Indiana, I could care less.
  • How could this be?
  • Um there are tons in Northwest Indiana.
  • No one cares about Gary or the region
  • Don't dis the "region"!
  • Only central Indiana matters, ie Marion and Hamilton counties.
  • This is fact.
  • Bloomington or bust
  • I'm in Georgia now but I grew up in da region!
    Wait. I guess that means I didn't care much about it. Never mind. Carry on.
  • Good call. I should have left here long ago, but unfortunately I'm still here and I commute to the city.
  • I thought you were in CT
  • *couldn't care less.
  • Couldn't care less*
  • I could care less. But only slightly.
  • "could care less" *sigh* think about what you are saying. Could you care more also? Are you able to care any less then you do now? Do you care a lot? Do you also have a care in the world? Or no cares? I just want to make sure you get through this because I am assuming you are really broken up by this. You were the one that emailed 7-11 weren't you?
  • I care, just less
  • I'm just taking less care of it.... maybe. Posted via Windows Phone Central App
  • Is WP the only OS that seems to keep dropping app support?...or am I crazy?
  • Those are two unrelated questions...
  • Classic
  • +1020
  • I'm afraid you're not crazy.
  • At least in the US, it seems. With some exceptions, where MS is pumping in money.
  • Microsoft is busy spending billions advertising phones that they refuse to sell to 99% of the world and childishly mocking Apple and Samsung whose phones are available to the masses.
  • Where are you at in Indiana? Up in the northern part of the state they are all over. Posted via Windows Phone Central App
  • I think he's in Orson.
  • All the official app news and then this happens. I bet they don't even know about Windows Phone 8.1
  • Nobody outside of this website does.
  • LOL
  • This is very true brother
  • True.... But, the average consumer doesn't know about iOS8 either... Nevertheless, yes nobody knows about WP..
  • Ehhh idk about that. I also don't know who we are considering the average consumer because a lot of the people I know who are not into tech at all know that IOS 8 is coming.
  • LMAO
  • Unfortunately, true.
  • That's the problem with less marketshare. Also, why the hell do all these chains need apps? Make a good mobile website and you won't have to maintain 3 separate version of the same stupid coupon app. You can get location in the browser, show bar codes... everything these apps usually do. And these are major chains, thei maintain webservers anyway. There is ZERO need for apps.
  • I agree! Some of my best experiences are from mobile websites vs the dedicated app. Ford and Motor Trend just to name a few.
  • Yeah, with HTML5 there is no need for apps like this... I agree..
  • Maybe that's the play... Hopefully, because then e could just pin the site to start. What we need to do is make sure they ad support for IE and pinned sites ;)
  • Make a kick@ss mobile app and you don't need an app.
  • But Apple made everyone believe there is a need for apps thusly everyone wants to make an app. So they waste money supporting apps when it could to improving their websites and bringing them up to standards and actually enriching the web. Meanwhile Apple gets rich off the app store model and everyone else tries to follow suit. I think most apps are either redundant or useless or worse, both.
  • I hate the verge but they got mobile right the pinned tile is even live Posted via the WPC App for Android!
  • Its true.. But some other platforms if you don't have an app then they don't know what to do.. Also the company is perceived as backwards.. I mean with out a visual 300 meg app I would not know how to scratch my balls. There was some sale where if you did 5 things you got $20 off something.. It took me 2 mins on my desktop browser. Everyone in my office was using the Mobil app. After 10 mins they were like how are you doing this in 2 mins.. I was like before you needed a slow app to go stuff we used to use a browser. I lulz for a good while.
  • That explains why the app remained broke for so long. I could never use it because it needed a update but there was no way to update it.
  • Yup. Like I wrote elsewhere, this seems to be the cycle: 1. company releases a crappy, feature-poor app version 1.0.0.0. that doesn't match up to the iOS and Android versions. 2. A few people download, realize it's crap and stop using. 3. Company discontinues app citing "too few users". Well duh, because it sucks. Rinse, repeat.
  • The question is... What if these crappy apps are the ones Microsoft offers to certain companies?
  • Oh, I wouldn't be surprised. The whole idea that MS should develop apps is asinine to begin with. It's not like initial development is the big stumbling block for a serious business, it's the ongoing maintenance and support. Without that, they might as well not have an app.
  • Omg! No more Slurpee coupons.
  • Just go to the mobile website.
  • It wasn't a good app anyway... And they're over priced!
  • The 7-Elevens here are all nasty and run down. I avoid them at all cost. I know they are nicer elsewhere though.
  • Paid by Apple or Google....
  • Why in the world would Apple out Google course 711 of all apps
  • Cuz they just want to harm Windows Phone and Mcrosoft.
  • -_- are you serious
  • Wow.
  • Fail Posted via the WPC App for Android!
  • LOL.
  • Go get a Windows Phone and then come back.
  • Apple and Google don't need to do anything in order to harm WP. Microsoft is doing it itself, WP is f**ked up :)
  • How was the original app? Was it one of those buggy apps that never got updated?
  • I had it from the time of release. I thought the app was fine. It had an interesting UI and it worked well enough. The issue for me was that I just don't eat any of the thousands of poisonous products they sell in their stores. There's not one thing real or healthy in their stores other than maybe a banana, if you can find one. I don't recall the app every being updated other than, I think, maybe once. Oh and where I live there are f'n tons of them. There are three within walking distance of less than 5 minutes of my place.
  • None in North Dakota so no worries here.
  • But the app is still exists.
  • Would you like a spoonstraw for your tears?
  • LOL! I forgot about those!
  • That's a bad sign
  • Super Tanker Big Gulp Slurpee!
  • i was wondering why no new coupons lately. That sucks
  • I never went there. And, honestly, I wouldn't be surprised if there is some advertising deal with Google. "We'll give you a discount if you drop support for competing platforms."  I'd almost call the idea crazy if not for E3 proving developers are willing to shortchange people on other platforms for the right price.
  • I missed what you're referencing. What are you talking about?
  • Yeah I'm curious too.
  • Fuck 7-11. None in Wisconsin and if there are they aren't even remotely near me.
  • There's a few here and there but usually part of a gas station and not a stand alone store.
  • What we need is a good Kwik Trip app. Won't go anywhere else for gas (usually lowest price after discount), milk (BGH free and lowest price of anyone), bananas (38¢/lb), etc. Now if only the gas price increase notifications would arrive the night before instead of morning of...
  • ASSHOLES!
  • Say hello to the new 6-eleven app.....hope so.
  • Lol. That's funny. But no.
  • Who gives a rats! Nobody uses 7 eleven in Aussie anyway coz they're just rorters who charge too much
  • I'll never shop there again!
  • NOOOOOOO...even though im no where near a 7/11.
  • Who cares?
  • Forgot about that app.....
  • Me too
  • Maybe if they had chains in southeast Texas I would have use for their app, but I'm not going to drive to Austin to get a slurpee
  • Why are they "hating" WP for? They lost my business.......
  • chirp....chirp.....chirp....
  • Meh, ill just not visit 7-11 anymore
  • Really 7-eleven, fish they really think purple would flock to download their app when they don't have chains everywhere?
  • I bet that Cook fellow goes to a 7-11 and told them to stop.
  • make fun of it but doesn't look good for the platform when a company drops support for it. specially one household name like 7-11. this is why I fully support android apps on WP to the dismay of the fanboys, because for as long as Joe B and Terry M are in charge of WP, nothing will change.
  • Theey're afraid to do changes, cuz they think that they will the lose 5% of the market.
  • No 7-11's near me, but I'm a Sheetz guy anyway.
  • Not something I would have used, but still, not giving me confidence in the future of windows phone. I'm getting really tired of reading "available for both ios and android", and knowing I'm unlikely to see new apps on my 920.
  • I think its safe to say that we all hate being left out, but is it better to have an app that they didn't put thought into to start with being a representation of WP or some if the really great ones that we have seen with 8.1?
  • It was a poorly designed app from the start. I got it and was planning on giving 7-11 another shot over QT, but the app hardly ever worked and the coupons weren't that convenient. I had it right after it was first released so well before officially dropping support.
  • I love QT, go there every day... am I losing out by not using some app for them?
  • I haven't seen an app. Just a few random specials on Foursquare and via text on rare occasions.
  • Nope, I don't care.
  • Nope, Vermont has zero 7 Elevens.. Just sad to see them end support. I am sure it wasn't costing much to maintain the app.
  • I think I went in one once in my life.  Maybe.  I'm not sure they're even around here in GA. Not something I'll miss.  If these companies used something like Xamarin (especially with latest control updates) they'd only really be writing one app...
  • I go to Wawa and Turkey Hill.
  • Dang, I haven't heard about a WaWa since I lived in Allentown, PA. I would buy a Grizzly Chomp there all the time as a kid.
  • Im a turkey hill and Sheetz person. They're so much better than 711.
  • Yawn
  • No 711 elevens around here so I don't care, then will regret about this
  • Screw them
  • Lame. Oh well
  • 7-11 lol. They're still around?
  • I question why someone is perusing the aisles of 7-Eleven enough, to warrant use of an app. I mean those Big Gulps are not that serious you need daily reminders to suck down 98 oz of sugar. Lol.
  • The free stuff they give away in app is enough for people to go in and get something else too. 
  • I always went to Stewart's when I was in upper state NY.
  • I guess I live in the 711 capital. A quick Yelp search has 20 nearby, the furthest about 25 minutes away. For anyone curious I live in Fresno, California.
  • You sound like a Bulldog lol. Btw I'm from Stockton but a currently a resident of Columbus Ohio.
  • In related news, Microsoft fans drop support of 7 Eleven. I will never step into one again.
  • The Windows Store is better off with out unless 7-11 app, there are better apps that need attention.
  • I actually go to 7/11 quite often but didn't know there were coupons on the app. Oh well too late now.
  • Which begs the?........ Why the hell does anyone need a freaking 7/11 app? I mean really, what is the point?
  • Never supported canada(like ever other us brand that has a wp app) so it doesn't bother me aside from the fact its to far away
  • Why would you bother when you can go get Tim Bits?
  • I am personally not bothered by it, no stores near me anymore. (Which is odd as I live in a decent/medium sized city. I do hate to see the support for apps dropped. Still mad at PageOnce, among others...
  • I never even knew they had an app that offered coupons. Hmph... Hopefully they'll bring it back and realize the error of their ways. Wouldn't have hurt to promote it either, sheez!
  • Meh, haven't been in a 7-eleven since Wawa came to Florida.
  • There was a 7-eleven app?
  • Well, until they support my platform of choice, I will stop buying from them.
  • No one cares. Why is this app needed? Coupons? Only a broke ass needs that when your buying Junk that costs single digits.
  • Well, the up side to this, they haven't pulled the app, yet. This may mean that they are simply evaluating for further usage of the app. Considering WP is simply a ship in a sea of Android and iPhones, app usage can't possibly be high enough to consider maintaining this app. Sad to say, but these are the facts, for now. I love WP just as much as anyone, but the reality is, until WP gains more market, we can expect many developers to be in this mindset.
  • I didn't know 7-11 still existed. Maybe they don't. Maybe the app dropped them.
  • guess this is why my coupons didn't even show up tonight, what was worse is the clerk said I didn't know how to use my phone or the app
  • The only reason I had the their app on my 1020 was so people would see that familiar logo on my start screen... along with Shazam ..which also dropped WP support recently.
  • Cortana music search is way better than Shazam anyway. Shazam can now rest in pieces.
  • The problem is that you can't access the mobile web site because it just keeps prompting you to download the app.
  • There goes the lucrative truck driver and panhandler market back to Android
  • After being out of the area for decades they have recently come back in. Prices are 10% higher or more than any other chain in the area so...don't care.
  • Oh, my Dog!
    What a loss! How can I face a new day, now?... What can I do, what... what.. wh....WAIT!..., we don't have 7-11 in Italy...!!!!... I feel better...
  • If there was ever a US brand less likely to offer the people of Italy something they would willingly eat, twice, I can't think of one. And that's saying a lot!
  • Lol. You know italians. I lived in Japan, and 7-11 have most japanese food there, but in the 7-11 Chain I found"Italian burrito"....
    What? Italian burrito??? It doesn't exist anything near burrito in Italy and nothing with that name in the Italian cuisine.
    (well, I like burrito, enough, anyway).
  • I didn't even know 7-11 exists outside the U. S.
  • 7-11 is a Japanese brand not US. 
  • 7-eleven is useless just like Radio shack, so they won't be missed...
  • Negative. I'm on this ship
  • Agree. I am losing faith after almost three years
  • Very unfortunate.  I used it several times a week as 7-11 is right around the corner from my work and is a regular a.m. stop on the way in for my white egg breakfast muffin. 
  • I used it when I could since I worked next to one. Darn!
  • Lack of usage I would imagine. I installed the app. It was nicely designed, but honestly I forgot I installed it. I never think...I wonder if 7-Eleven has any good coupon deals going...
  • Lol
  • I've dropped my support of 7/11
  • Oh well. I guess I have to go to Wawa for a slurpy..
  • Why would anyone need a 7 eleven app lol
  • The coupon deals sucked anyway. I mean hell, it was a convience store. Did you expect a good deal? Besides, WaWa is nicer and I barely go to my 7-11 even though it just down the street. It probably has been robbed more than I've been to it.
  • Ironic this is on the same day the Tim Horton's app is announced. I'll be sure to choose Tim I've Sevy next time I'm near one.
  • Not me. I don't even visit 7-11 in my neighbourhood. I find things are much more expensive than the supermarket near my place. Not a loss for me.
  • I dropped support for 7-eleven over 20 years ago.
  • This is a bad decision I use this app quite alot and now I don't get to use those coupons