Acer admits it can 'only fill 50% of the worldwide demand' it sees

Acer Swift X
Acer Swift X (Image credit: Daniel Rubino / Windows Central)

What you need to know

  • Acer's Tiffany Huang predicts that the global chip shortage will continue into 2022.
  • The chip shortage has caused Acer to prioritize devices built for education and work over gaming.
  • Acer can "only fill 50% of the worldwide demand" on any given day, according to Huang.

Huang, Acer's co-chief operating officer, spoke with The Guardian about the global chip shortage and how it's affected Acer.

"It will continue to be slow until the first quarter or second quarter of next year," said Huang. "We have a severe shortage, and it's not simply just to make sure every family has a device to use, every person has to have a device for working or education."

Huang explained that "On any day [Acer] can only fill 50% of the worldwide demand." With the limited ability to meet demand, Acer has focused more on devices for work and education.

"We shipped millions of education devices last year [and] this year. That is simply because we believe people really deserve a right to be able to continue their living and learning," said Huang.

That shift to devices for education and work was made easier due to Acer being smaller than some tech giants, such as HP and Lenovo. Acer's Jerry Kao said that due to its size Acer is "very nimble" and "very agile" in a recent interview with Windows Central.

Sean Endicott
News Writer and apps editor

Sean Endicott is a news writer and apps editor for Windows Central with 11+ years of experience. A Nottingham Trent journalism graduate, Sean has covered the industry’s arc from the Lumia era to the launch of Windows 11 and generative AI. Having started at Thrifter, he uses his expertise in price tracking to help readers find genuine hardware value.

Beyond tech news, Sean is a UK sports media pioneer. In 2017, he became one of the first to stream via smartphone and is an expert in AP Capture systems. A tech-forward coach, he was named 2024 BAFA Youth Coach of the Year. He is focused on using technology—from AI to Clipchamp—to gain a practical edge.