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Advertising network AdDuplex raises $500,000 in capital for Windows Phone developers

Advertising network AdDuplex has raised $500,000 in capital to help Windows Phone developers succeed. Supporting both Windows and Windows Phone Store apps, it's an important tool that's utilised by numerous developers. With more than 3,000 apps using the network, there's definitely scope for the company to expand and help out more developers.

Here's what AdDuplex CEO, Alan Mendelevich had to say on the announcement:

"We have grown AdDuplex organically for more than two years and now it is time to take it to the next level. It is a great pleasure to have Practica Capital on board, helping us achieve our goal of empowering developers on Windows Phone and Windows platforms to succeed."

So what's the capital going to be used for? AdDuplex plans to utilise the funding to accelerate growth by introducing new opportunities in its network and developing new products. Be sure to check out the official website for more information.

Source: AdDuplex

Rich Edmonds
Rich Edmonds

Rich Edmonds is Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him over on Twitter at @RichEdmonds.

  • Is AdDuplex a Microsoft company like Adsense???
  • There are no stupid questions.
  • AdDuplex is for promoting apps
  • AdDuplex is like Adsense for WP apps, but it's not owned by Microsoft.
  • In the last podcast Alan mentioned that AdDuplex is not primarily for monetization it is for app exsposure so it wouldn't be an alternative to AdSense.
  • Sorry for oftopic, but does this app "Google Maps" by Live Maps, uses Google's POIs on downloaded NOKIA HERE Maps...
    I dont have WP, so please confirm.
    Here is the link to app:
  • You should probably start a topic in the forum to find the answer.
  • Here is the thread in forum:
  • Congrats to Alan and the AdDuplex team, I listen to his AppBizDev podcast, good stuff for WP8/Win8 developers.
  • Yes, good podcast. And if you're not a listener, and you live in Lithuania he's looking for a developer to hire.
  • It's an Ad Excange for WP and W8 (4 lines of text); you install SDK and you display ads of others on your app in exchange of your ads being posted. 80% of display generated are for your needs, he keeps 20% for reselling to his customers.