Talk about bucking the trend Amazon is notifying customers today that on October 27 the company will eliminate their Windows 8-era Kindle app from the Windows Store. The company cites wanting to "simplify our approach" and focus efforts on their existing Kindle for PC app.
That's right. While many businesses are moving towards Microsoft's Universal Windows Platform for both security and higher visibility, Amazon would rather go back to a traditional Win32 Desktop app complete with an .exe installer.
Let's rock it like it's 2005.
Below is the entire email forwarded to us by Benjamin K.,
We haven't reported on an update for Amazon Kindle for PC since 2013.
While we have heard of companies leaving the Windows Store, few sought refuge in the old Win32 era app world. Then again, it would seem that the majority of Kindle reading is done on dedicated Kindle readers these days and not so much on PCs (though we could be wrong). It is especially weird since an Amazon Kindle UWP app with Inking support for Surface users (highlighting, notetaking) seems like a natural combination for students, teachers, and general bibliophiles.
As to whether Amazon will take their Win32 app and put it through Centennial to at least get some Windows Store visibility remains to be seen. One thing is for sure and that is Amazon is not down with Microsoft or putting their services on the Windows Store.
Interestingly, Amazon has not said anything about their Windows Phone 8 Kindle app, which is still on the Store. It is not clear if that app will ever see another update or if it too will be removed. As to why the company won't just create one app for both PC and Mobile using UWP, ¯\_(ツ)_/¯
You can grab the Kindle for PC app on Amazon's site.
Thanks, Ben and Jared, for the tip!
Get the Windows Central Newsletter
All the latest news, reviews, and guides for Windows and Xbox diehards.
Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.