Sam Altman wants to turn AI into a utility — and meter “intelligence” like electricity

OpenAI CEO Sam Altman is seen on a mobile device screen.
(Image credit: Getty Images | NurPhoto)

It's no secret that top AI research labs are breaking the bank to keep the lights on while chasing the ever-elusive intelligence bag. Multiple reports have suggested that investor interest in artificial intelligence is rapidly waning as these companies struggle to establish a clear path to profitability despite plowing billions into the sector.

In January, a damning report suggested OpenAI could be on the verge of making a $14 billion loss in 2026, which could lead to bankruptcy by mid-2027. While OpenAI generates approximately $13 billion in annual revenue from ChatGPT and LLM access fees, it reportedly spends up to $1.4 billion on infrastructure expansion, model training, research hiring, and computing.

Altman's idea of paying for intelligence like an electricity or water bill doesn't seem farfetched. It's not like we're not paying for AI already...

Of course, there's a free tier for services like ChatGPT, but OpenAI has found a creative way to make money off it, by integrating ads into the user experience.

Reports suggest that advanced AI scaling might have already hit a wall, citing a lack of high-quality content for model training and computing power.

Would utility pricing make you use AI more or less? Share your thoughts with me in the comments.

💬 Is paying for AI as a utility a better option than monthly subscription plans?

If we get to the point where we pay for AI like a utility bill, I'd argue that this approach is actually better since you'll be billed based on your usage. I'm not sure I can say the same for power users who've heavily integrated the technology into their workflow.

Sam Altman indicated that demand for AI is skyrocketing and research labs are building toward a future where intelligence is delivered on demand. “One of the most important things in the future is that we make intelligence, to borrow an old phrase from the energy industry that didn’t quite work: ‘Too cheap to meter,'" the executive added.

At the end of the day, as the demand for AI surges, computing power will likely become more scarce. As such, AI firms will be forced to charge more per unit for model tokens or just not meet demand.


Click to join us on r/WindowsCentral

Join us on Reddit at r/WindowsCentral to share your insights and discuss our latest news, reviews, and more.


Kevin Okemwa
Contributor

Kevin Okemwa is a seasoned tech journalist based in Nairobi, Kenya with lots of experience covering the latest trends and developments in the industry at Windows Central. With a passion for innovation and a keen eye for detail, he has written for leading publications such as OnMSFT, MakeUseOf, and Windows Report, providing insightful analysis and breaking news on everything revolving around the Microsoft ecosystem. While AFK and not busy following the ever-emerging trends in tech, you can find him exploring the world or listening to music.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.