Verizon has filed suit against AT&T asking a U.S. District Court in Manhattan to rule that Verizon's claims to be "America's Most Reliable 3G Network", "America's Best 3G Network" and "America's Most Reliable Wireless Network" are truthful. As if our Court System doesn't have enough to sort out.
Verizon took offense when AT&T called the claim "misleading", "false" and could not be supported. According to Verizon, "AT&T's challenge relies on the premise that speed is an essential element of the standard for measuring network reliability." As if we don't need speed on out networks?
Mark Siegel, an AT&T spokesman stated that "Verizon's claim that speed is not a relevant factor to a reliable 3G network is preposterous. Data network speed is an essential factor to consumers when it comes to data transmission on their wireless devices. The 3G reliability claims made in ads by Verizon Wireless are false and misleading."
As silly as it sounds, if Verizon should win this suit, they will have Court affirmation that they have "America's Most Reliable 3G Network". I wonder what Sprint will have to say about that?
This reminds us of Apple's latest battle with Microsoft over the "Laptop Hunter" ads Microsoft is currently running. The original ad named Apple specifically with statements such as "This Mac is $2000 and that's before adding anything.". After complaints from Apple, Microsoft voluntarily changed the wording to "It seems your paying a lot for the brand." All this makes you wonder how other competitors have survived the "ad war" without suing one another.
For those sitting on the edge of their seats on this one, the case cite is Verizon Wireless v. AT&T Mobility LLC filed in the U.S. District Court for the Southern District of New York, case number 2009-6656. Personally, I think this might be better suited for Judge Joe Brown instead.
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