WP Central

AT&T has revealed that Lumia 900 marketing plans (combined with Nokia and Microsoft) will best any product they've launched before - including the famous iPhone. In an interview with CNET, AT&T device head Jeff Bradley, said that it'll be a notch up on anything the company has attempted previously.  We met with AT&T reps early today and have no doubt that AT&T's efforts to market the new Windows Phones should be a full court press.

But should we be surprised? The Lumia 900 on AT&T is Microsoft's (and Nokia's) best chance of survival in the competitive mobile market. Windows Phone has been performing arguably well with Nokia marketing the 710 and 800 on a global scale, but the Lumia 900 is the big gun for the U.S.

Cyber Monday may be over but these Cyber Week deals are still alive

We previously covered how the Lumia 900 will be given "hero status" in the AT&T mobile arsenal. So how will they go about it? How will the stores convince people that Windows Phone is a solid choice against the iPhone and Android?  AT&T has told us that we can expect to see banners in windows of AT&T stores and Windows Phone walls featuring the TITAN II and Lumia 900.  In a nutshell, we were told AT&T stores are going to look like Nokia stores.

As well as the promotional material, we can confirm that we're likely to see demonstration tables, accessories (including skins, Monster Headsets, third-party cases, screen protectors, and more) and -of course- salestaff training. Nokia will be training employees to compliment the web training they'll receive from AT&T. This will hopefully result in more platform awareness internally as well as increasing the Windows Phone recommendation chance rate to customers.

Let's see what April 8th brings us, I would recommend we strap ourselves in. Then again, it could be a belly flop. Fingers crossed that it wont be and AT&T / Nokia / Microsoft get this right.