AT&T has revealed that Lumia 900 marketing plans (combined with Nokia and Microsoft) will best any product they've launched before - including the famous iPhone. In an interview with CNET, AT&T device head Jeff Bradley, said that it'll be a notch up on anything the company has attempted previously. We met with AT&T reps early today and have no doubt that AT&T's efforts to market the new Windows Phones should be a full court press.
But should we be surprised? The Lumia 900 on AT&T is Microsoft's (and Nokia's) best chance of survival in the competitive mobile market. Windows Phone has been performing arguably well with Nokia marketing the 710 and 800 on a global scale, but the Lumia 900 is the big gun for the U.S.
We previously covered how the Lumia 900 will be given "hero status" in the AT&T mobile arsenal. So how will they go about it? How will the stores convince people that Windows Phone is a solid choice against the iPhone and Android? AT&T has told us that we can expect to see banners in windows of AT&T stores and Windows Phone walls featuring the TITAN II and Lumia 900. In a nutshell, we were told AT&T stores are going to look like Nokia stores.
As well as the promotional material, we can confirm that we're likely to see demonstration tables, accessories (including skins, Monster Headsets, third-party cases, screen protectors, and more) and -of course- salestaff training. Nokia will be training employees to compliment the web training they'll receive from AT&T. This will hopefully result in more platform awareness internally as well as increasing the Windows Phone recommendation chance rate to customers.
Let's see what April 8th brings us, I would recommend we strap ourselves in. Then again, it could be a belly flop. Fingers crossed that it wont be and AT&T / Nokia / Microsoft get this right.
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.