AT&T reportedly changing pay-per-use data rates

We have learned that effective July 31, 2009, AT&T will be changing how they charge Data Pay Per Use. Currently, AT&T is charging $.01 per kilobyte of data. The new rate will change to $2 per megabyte or (if my math is correct) $.002 per kilobyte. The charge is rounded up (of course) so if you use 1.1 megabytes of data, you pay $4.

The new pricing is for new postpaid activations and existing postpaid customers who change their voice rate plan, downgrade from a Data MRC plan to the Pay Per Use plan, request the new rate, or request a data credit. The rate changes exclude Legacy Family Talk, Prepaid plans, Legacy Blue and Dobson plans, iPhone specific plans and all business plans except Business Talk and Pool Nation.

Granted if you're on an unlimited data plan this won't change anything for you.  This will help out AT&T customers who are already on a pay per use plan and might attract additional customers considering a data connection who simply want to explore the mobile data realm without committing to an unlimited plan. 

George is the Reviews Editor at Windows Central, concentrating on Windows 10 PC and Mobile apps. He's been a supporter of the platform since the days of Windows CE and uses his current Windows 10 Mobile phone daily to keep up with life and enjoy a game during down time.

  • holy cow! so apart from the incredible minority that hit EXACTLY ON THE MEGABYTE, everyone else is going to be paying for data they don't use? wow. what a country. people will have having a margin of error where they can be paying for up to 0.99 megabytes every time the connect? how is this legal?
    why aren't the courts forcing companies that sell"pay as you go" to charge customers "as they go". meaning if your company can tell me i used XX Kb, then you obviously have the means to BILL ME per Kb. when did it become legal for a company to recognise a customer's usage to one level of accuracy, and bill a different amount??
  • I wonder if this change is significant enough to allow a current AT&T customer to get out of a contract without a cancellation fee - I think you can do they when they change the terms of the contract.
  • Wait you mean before if I only used part of a kilobyte they would charge me for the whole thing?! They should charge per byte! Wait no, pay per bit! Seriously though, pay per MB seems fair and the new pricing means you'll probably be paying less, even if you use 1.001 MB.
  • Seriously, what this means for me is any accidental touch of the browser button during any calendar month means a $2 charge. I've got three lines with $2 charges each with no apparent usage. Not fair at all, and no way to turn it off that I can find.
  • I totally agree. I have 2 lines and now instead of getting charged $.02 to $.04 cents per month for "accidental" usage (which I will swear to the gods I NEVER touch), now I get hit with $4 per month. This is BS!