BBC voice assistant on Windows 10 uses Microsoft's Azure AI

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What you need to know

  • The BBC launched a voice assistant app in preview called "Beeb."
  • The app utilizes Azure AI and can understand a range of accents.
  • The app is available in beta through the Microsoft Store.

The BBC launched a new voice assistant today that strives to understand people with different accents. It's called "Beeb" and it's available in beta through the Microsoft Store. Beeb utilizes Microsoft's Azure AI services for its infrastructure, which allows the BBC to build up an assistant without having to create its own AI.

As pointed out by Engadget, many digital assistants struggle with accents. The UK has a wide range of accents that can vary dramatically after travelling just a few miles. Beeb strives to understand these accents better than other digital assistants.

Windows Insiders based in the UK should be able to download the beta app from the Microsoft Store, though we had a hard time getting it on our systems. In its initial release, Beeb supports listening to on-demand radio, music mixes, podcasts, news, and weather updates. You can also ask it to tell jokes, which it will gladly provide from BBC comedy writers. It also has facts selected by QI's Sandi Toksvig.

At least for now, the app doesn't seem like it's trying to compete with digital assistant giants like Alexa and Google Assistant. Instead, it allows people in the UK to listen to BBC content using an assistant that understands accents better than the competition.

Sean Endicott
News Writer and apps editor

Sean Endicott brings nearly a decade of experience covering Microsoft and Windows news to Windows Central. He joined our team in 2017 as an app reviewer and now heads up our day-to-day news coverage. If you have a news tip or an app to review, hit him up at