Bing has a new, curvier logo

By published

Bing isn't being left behind in Microsoft's journey to add more Fluent Design to its icons and logos.

Bing Logo
Bing Logo (Image credit: Daniel Rubino/Windows Central)

What you need to know

  • Bing has a new logo.
  • The new logo has a curvier look compared to the old one.
  • This logo doesn't appear to be available for everyone yet, but it's rolling out.

Microsoft has been on a roll in revamping its icons across its Windows and mobile apps recently, and it looks like Bing is getting in on the action, too. The new logo still sticks to the same lowercase "b" that Microsoft has used for ages, but it adds some new curves that weren't present on the old logo. The overall aesthetic feels more in line with Microsoft's Fluent Design (opens in new tab) ethos as well.

Bing Logo Old Vs New

Source: Windows Central Old Bing logo (left) vs. new Bing logo (right). (Image credit: Source: Windows Central)

Microsoft first detailed a large-scale effort to overhaul its icons last year, and it's been on a gradual pace of pushing them out across Windows, Android, and iOS since. With a Fluent Design bent, Microsoft is leaning more on depth and subtle visual cues. In a recent blog post, Microsoft emphasized that the goal is to make the icons feel as though they were cut from the same cloth.

As for the new Bing logo, it doesn't appear to be available for everyone just yet. We were able to get it to show up on at least one PC by viewing Bing in a private tab, but your mileage may vary. Presumably, it will roll out to everyone over time.

Thanks for the tip, Nicholas!

Dan Thorp-Lancaster
Dan Thorp-Lancaster

Dan Thorp-Lancaster is the Editor in Chief for Windows Central. He began working with Windows Central as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl. Got a hot tip? Send it to daniel.thorp-lancaster@futurenet.com.
11 Comments
  • How they changed the direction of the final fold in the b will forever annoy me.
  • Ya, I noticed the same thing.
  • If they had done it the other way then the shadow would have had to be on the last segment instead of the middle one and I'm not sure that that would have looked as good. I expect that they tested both options and there were likely those who preferred one and those who preferred the other. Personally, I think I prefer the way the went but I can see why some might differ.
  • They could have had the vertical strip twist forward thus haveing the middle section in shadow and the other two sections lit up. But yeah, I can't unsee the folds now, and it's jarring.
  • Good tweak. Not much of a visual difference when looked from afar, but does appear more elegant imo when viewed up close.
  • Hey Microsoft, Nice Aprils fools joke you got there. later
    -1
  • If changing a logo is considered an April Fools joke for Microsoft I fel like they might be stuck in a time loop.
  • Looks pretty good!
  • Looks pretty good to me too!
  • That fold. I dunno
  • So, now the Bing logo and the word comes centered above the search bar on Bing home page.