Bing overtakes Yahoo! in the search market


Microsoft's Bing search engine continues to do well, passing Yahoo! in July for the first time to be #2. Not bad for a market that really no one thought would change much, though we should point out Google is in no real trouble yet. Results are based on Chitika's web-ad network, similar to Google's AdSense.

Bing will also power Yahoo!'s search engine by the end of August, gaining them even more power, albeit hidden. Combined with their powering of Facebook's search, the upcoming Windows Phone 7 and maybe even Mozilla/Firefox (once their contract with Google expires), Bing could see some real growth in the next 24 months.

[via WebProNews]

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.

  • It's good to see Bing keep going up, slow and steady wins the race like they say. Just waiting for MS to tie everything together in one team (live services/bing/live apps/WP7 etc).
  • Every now and then I do a search on Bing and then being curious check Googles results. 8/10 they are same and just show more abstract links. I prefer bing.
  • I would like to say thank you to author of these articles on this site. I read all of these articles and i need to read some new articles. I've watched a video on youtube about this topic for now and i loved it. Also it is one of the rarely topic on this site. See you on a new topic...
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  • Nice analysis. Plus I think if Windows Phone 7 is successful, it'll do a lot for branding and product awareness.
  • This does not come as a surprise. I have liked BING "from the start."
  • The day is not far off when Bing is gonna give tough competition to Google.
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  • Google is the father of all search engines. No other search engine can beat it.
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