Bing search volume still hurting Google in US

A few months ago, we looked at how Bing was performing above par in comparison to Google (opens in new tab), and was growing in marketshare between the months of November and December. We calculated the majority of the increase due to Windows Phone 7 launch with Bing being the used search engine. Now, in the month of March, we can take a quick look back at January and February.

Incredibly, Bing is maintaining the steady 5% (month-over-month average) increase in the number of US searches while Google is now decreasing by 2%. Hopefully, with the continuous deployment of WP7 as well as more converted Android (among other platforms) users, we should see Bing become quite the contender for the title Google currently holds.

Is it safe to note that it's now 67% against 28% (since Yahoo! search is powered by Microsoft)? While this is only for US traffic, it's a very interesting prospect.

Source: Hitwise (opens in new tab)

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.

  • Just wait for them to flip the switch on the HMTL5 version of Bing, it'll turn heads and make Google fanbois wheep.
  • You know I really want to like Bing but I just ran a test the other day and it couldn't duplicate the accurate search results I found with Google. So why switch?
  • It depends on what you are searching for. Sometimes Google gives me what I'm looking for, and sometimes it is Bing that is the clear winner.
  • I'm continuously logged in on both search engines and while I agree I don't get the same results for Bing as I do for Google (which is a good thing), a good number of search results on Bing are by far more relavent. As WPDiddy pointed out, it also depends on what you search for too.
  • Bings resaults have kept getting better as it's marketshare has been growing. Lots of info is collected from what users do, what you search for and what you end up clicking. Bing will only keep getting better and better.
  • I use bing only because I changed my Chrome browser to use bing instead of google. I've been using it so long, I didn't even know I had changed it. Both work well. Choosing between the two is a coin flip.