While Windows Phone Mango (opens in new tab) is set to blow the minds of users, it's also destined to bring a lot for developers too. Todd Brix has just published an article over at the Windows Phone Developer blog that not only runs through what's great about the update including the launch of the web Marketplace, but takes us through what's new for developers on the platform.
The web Marketplace is an obvious plus for developers with the increased reach and new channel to attract potential customers as well as opening up more marketing opportunities. However, it's been a true annoyance that the advertising service provided by Microsoft for the Windows Phone platform is restricted to the US - but not anymore. pubCenter now supports (opens in new tab) Australia, Belgium, Canada, Finland, France, Germany, Italy, Netherlands, Norway, Spain, and the United Kingdom.
Developers from the above countries can use the advertising SDK (opens in new tab) to create a stream of revenue to help fund the development work poured into the app. Remember when we covered the report that Microsoft Advertising has a 71% higher ad yield (opens in new tab) than AdMob on Windows Phone? Now you can take advantage of this with the improved coverage.
Should you be outside the reach of the AppHub itself, Todd reminds us that there are local services available for developers to make use of:
- Asia Pacific: App Port (opens in new tab)
- China: Device7 (opens in new tab) & MTel (opens in new tab)
- Central and Eastern Europe: APPA Market (opens in new tab)
- Commonwealth of Independent States (CIS): Softkey (opens in new tab)
- Middle East, Africa, and Latin America: Yalla Apps (opens in new tab)
Moving on Todd continues to discuss how well the Marketplace is growing with the lack of malware and spam and surpassing 30,000 apps. We'll now end with an interesting quote from the article:
Source: Windows Phone Developer blog (opens in new tab)
Rich Edmonds is Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him over on Twitter at @RichEdmonds.
Get the best of Windows Central in in your inbox, every day!
Thank you for signing up to Windows Central. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.